Nikita Hernandez
Piarco
Summary
Multi-faceted Sales & Marketing Professional, promoting excellent record of meeting company-defined quotas through exceptional communication and engagement strategies. 18 year progressive career background combined with dedication to corporate growth and development.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Regional Sales Manager - South Caribbean (1 Month)
UPFIELD (c/o Vemco) - (Remote)
El Socorro
01.2024 - 02.2024
- Developed and managed 2024 budgets to confirm proper use of resources and maximize profitability.
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
- Optimized inventory management processes by working closely with supply chain partners, reducing stock discrepancies while improving order fulfillment rates.
Country Lead - Trinidad & Tobago
UPFIELD (c/o Vemco)- (Remote)
01.2023 - 01.2024
- Achieved distributor territory sales objectives by coordinating sales team quarterly strategies, field team product trainings and reacting quickly to the evolving competitive landscape
- Expanded market share by leveraging POS data trend analysis to identify growth opportunities within portfolio and share of shelf alignment in store
- Collaborated cross-functionally with sales, marketing, finance and supply chain departments both internally and externally for seamless task progression
- Developed and provided comprehensive updates on market trends, competitor analysis, and new product developments for both Upfield and Vemco
- Developed and managed budgets to optimize use of resources for proper inventory management (expiries), profitability maximization and sales growth
- Collaborated with distributor senior executives to evaluate performance in regional areas and develop strategies to expand revenue generation.
- Enhanced overall customer experience by conducting regular account reviews and joint business planning to ensure alignment with client objectives and company offerings.
- Optimized inventory management processes by working closely with supply chain partners and manufacturers, reducing stock discrepancies and quality issues while improving order fulfillment rates.
- Managed revenue models, process flows, operations support and collaborated closely with market research agencies to gain shopper insights
Chief Sales & Marketing Manager
CGA - Trinidad (On-Site)
09.2023 - 12.2023
- Collaborated on Standard Operating Procedures to streamline workflows by identifying bottlenecks in existing systems and proactively addressing these challenges through appropriate solutions implementation.
- Head of multiple departments including Sales, Marketing, and Trade Execution, managing a total of 5 direct reports
- Negotiated contract manufacturing projects with external customers
- Developed pricing strategies and promotional plans to ensure competitive advantage and visibility with focus on seasonality
- Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments with authorized distributors
Customer Development Manager (Trinidad)
COLGATE PALMOLIVE - Trinidad
Macoya
08.2019 - 08.2022
- Core responsibility of distributor management, managing a diverse portfolio of categories, budgets and trade customer relationships
- Leveraged data-driven insights to optimize sales strategy and drive revenue growth.
- Evaluated the competitive landscape to develop targeted sales initiatives designed to gain market share from industry rivals.
- Delivered compelling presentations to executive-level decision-makers, securing new business deals and expanding the company''s client base.
- Increased customer satisfaction by developing and implementing strategic account plans.
- Expanded market share by identifying new business opportunities and fostering partnerships with key stakeholders.
Customer Development Executive (Barbados)
COLGATE PALMOLIVE - Barbados
06.2018 - 08.2019
- Collaborated closely with cross-functional teams such as marketing and product development to create cohesive go-to-market strategies for new product releases.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Streamlined internal processes for improved efficiency, ensuring timely and accurate communication between departments.
Shopper Development Manager (South East Caribbean)
COLGATE PALMOLIVE - Trinidad
03.2016 - 05.2018
- Worked closely with key customers to optimize category management solutions and planograms to fulfill orders using shortest, most efficient route.
- Led development and execution of visual merchandising tasks as directed, creating eye-catching & disruptive displays increasing sales turnover
- Participated in regular stakeholder meetings to discuss strategies for improving store performance and addressing any challenges faced collectively.
- Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
Junior Business Development Manager
COLGATE PALMOLIVE - Trinidad
04.2013 - 02.2016
- Responsible for gathering and reporting relevant trade insights to support sales and marketing team objectives and planning
- Led store audits inclusive of 5P elements and collaborated with distributor field teams to achieve successful executions based on opportunity areas
Trade Marketing Specialist
Langston Roach Industries Ltd
01.2012 - 03.2013
- Enhanced brand visibility by designing and executing trade marketing campaigns, brand guidelines, 5P strategies for key product lines.
- Improved customer satisfaction with targeted training programs for retail staff on product features and benefits.
- Developed questionnaires and facilitated focus group discussions.
Brand Manager
Langston Roach Industries Ltd
01.2011 - 01.2012
- Collaborated with cross-functional teams for successful product launches and coordinated marketing and sales efforts.
- Boosted product sales with innovative promotional strategies and attractive packaging designs.
- Coordinated trade show participation, showcasing products effectively while networking with industry professionals to expand business relationships.
Assistant Media Manager
Pearl & Dean
09.2010 - 01.2011
- Oversaw day-to-day management of multiple client accounts, ensuring seamless communication and timely delivery of projects.
Clerical Assistant Commercial Services
Republic Bank Limited
01.2009 - 01.2010
- Reviewed and developed proposals for commercial clients based on identified financial needs
Teller
Republic Bank Limited
01.2006 - 01.2010
- Managed high-volume transactions efficiently while maintaining attention to detail, ensuring accurate processing for customers.
Education
Digital Marketing Foundations - Marketing
Programming Hub
Online05.2024
Advanced Microsoft Excel - Data Analysis
School of Business & Computer Science
Mount Hope, Trinidad06.2016
Master of Adobe Photoshop - Graphic Design
School of Business & Computer Science
Mount Hope, Trinidad04.2013
Master of Science - Marketing
Arthur Lok Jack Graduate School of Business
Mount Hope, Trinidad06.2012
Bachelor of Science - Business Management
University of The West Indies
St. Augustine, Trinidad06.2008
Skills
- Portfolio Pricing & Go To Market Strategy
- Distributor Management
- Process Improvement
- Distribution Expansion
- Forecasting & Trend Analysis
- Market Research & Analysis
- Strong Presentation Skills
- Emotional Intelligence
- Sales Leadership
- Customer Service
- Strategic Planning
- Business development and planning
- Sales Leadership
- Customer Service
- Strategic Planning
- Business development and planning
Certification
- Master of Adobe Photoshop
- Advanced Microsoft Excel
- Digital Marketing Foundations
Professional Highlights
- Upfield 2023- Trinidad Market Recovery by 2023 YE (+5% NS growth)
- Upfield 2023 - Achieved Market Leadership of Violife within 12m period (From 37% Q4'22 to 95% Q4'23)
- Upfield 2023 - Crisis Management re: successfully navigated stock shortages and product transitions while ensuring growth for key stakeholders following a 70% price increase deployment in prior 12m period (prior to my tenure)
- Upfield 2023 - Implemented process improvements in the areas of Financial Reconciliations, Sales & Distribution Strategies, Customer Engagement, Trade Visibility Improvements and Inventory Management and forecasting protocols
- Upfield 2023 - Designed and introduced first of it's kind Cold Storage End of Aisle Displays to the local market as part of visibility solutions
- Colgate 2019 - Recovered Barbados Territory oral care sales to double digit growth after 4 consecutive years of decline
- Colgate 2018 - Implemented demand planning process significantly improving inventory optimization and proper planning for annual promotional campaigns
- Colgate 2017 - Led Category Management with Massy Stores and other top chain supermarkets achieving fair share of shelf alignment and category branding for oral and personal care categories
- Langston Roach 2012 - Conceptualized, designed and developed personal care line portfolio gaining listings in top personal care chains and traditional channels
Personal Information
Title: Sales, Marketing & Product Innovation Professional
Timeline
Regional Sales Manager - South Caribbean (1 Month)
UPFIELD (c/o Vemco) - (Remote)
01.2024 - 02.2024
Chief Sales & Marketing Manager
CGA - Trinidad (On-Site)
09.2023 - 12.2023
Country Lead - Trinidad & Tobago
UPFIELD (c/o Vemco)- (Remote)
01.2023 - 01.2024
Customer Development Manager (Trinidad)
COLGATE PALMOLIVE - Trinidad
08.2019 - 08.2022
Customer Development Executive (Barbados)
COLGATE PALMOLIVE - Barbados
06.2018 - 08.2019
Shopper Development Manager (South East Caribbean)
COLGATE PALMOLIVE - Trinidad
03.2016 - 05.2018
Junior Business Development Manager
COLGATE PALMOLIVE - Trinidad
04.2013 - 02.2016
Trade Marketing Specialist
Langston Roach Industries Ltd
01.2012 - 03.2013
Brand Manager
Langston Roach Industries Ltd
01.2011 - 01.2012
Assistant Media Manager
Pearl & Dean
09.2010 - 01.2011
Clerical Assistant Commercial Services
Republic Bank Limited
01.2009 - 01.2010
Teller
Republic Bank Limited
01.2006 - 01.2010
Digital Marketing Foundations - Marketing
Programming Hub
Advanced Microsoft Excel - Data Analysis
School of Business & Computer Science
Master of Adobe Photoshop - Graphic Design
School of Business & Computer Science
Master of Science - Marketing
Arthur Lok Jack Graduate School of Business
Bachelor of Science - Business Management
University of The West Indies
- Master of Adobe Photoshop
- Advanced Microsoft Excel
- Digital Marketing Foundations
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