Alana Kercelus-Inalsing
Port of Spain
Summary
BSc graduate with a strong background in Management. Strengths include written and verbal communication, analytical skills and customer service. Demonstrated capacity to manage and efficiently work within cross-functional team to achieve organizational goals. Technologically astute, with proficiency in Microsoft Office (Word, Excel, Power Point, Access, Outlook), VAI
Overview
21
21
years of professional experience
Work History
Brand Specialist
Whirlpool corporation – Kitchenaid
01.2017 - Current
- Execute sales arguments for each product and transmit to consumers
- Build a professional and friendly relationship with store managers, personnel, assuring customer satisfaction
- Coordinate, negotiate, and execute sales orders, promotions, and floor space for each account
- Review store and warehouse inventory levels to address individual model performance, build suggested orders, and generate promotions to move age inventory for each account
- Coordination and participation in events, training, launches, and exhibits
- Maintain displays, assuring the proper use of space assigned to each product line or product in the store
- Devise and suggest marketing campaigns with the goal of increasing product awareness and sales
- Conducted comprehensive market research for informed decision-making and improved product positioning.
- Mentored junior team members to foster professional growth within the organization.
- Streamlined internal processes for greater efficiency in delivering brand objectives.
- Enhanced brand visibility by developing and implementing strategic marketing campaigns.
- Established strong relationships with key stakeholders, fostering fruitful partnerships and collaborations.
- Delivered engaging presentations at industry events, bolstering company reputation as a thought leader in the field.
- Managed creative projects from inception to completion, ensuring timely delivery and exceptional results.
- Developed compelling brand narratives to differentiate products in a competitive marketplace.
- Monitored competitor activities for vital insights into potential threats or opportunities for growth.
- Implemented innovative influencer marketing initiatives to expand reach and drive consumer interest.
- Boosted customer engagement through social media management, content creation, and targeted promotions.
Assistant Manager
House of Jaipur
12.2015 - 01.2017
- Managing initiatives, which include overseeing the process from conceptualizing the marketing initiative to the execution of the campaigns
- Management and coordination of yearly events and fundraisers
- Assisting management in the implementation of new procedures regarding customer support using our customer database (Customer Connect)
- Management of existing and new stock
- Daily management of Social media
- Assisting in invoicing and billing procedures
- Research of new export and business opportunities
Maestro- Marketing
VagusMRI Ltd
01.2013 - 11.2015
- Manage Marketing Clients, which include overseeing the process from conceptualizing the marketing initiative to the execution of the campaign
- Assisting management in the implementation of new procedures
- Managing Client invoicing, budgets, campaign costs and billings
- Research new marketing opportunities for Clients
- Management of all suppliers and pricing negotiations
- Presenting and closing potential accounts
- Acting as Country Manager on behalf of Directors
- Presenting creative work to clients for approval or modification
- Monitoring the effectiveness of campaigns
Accounts Clerk, Foreign Accounts Payables
AA Laquis Limited
05.2012 - 12.2012
- Creation and maintaining databases with relevant supplier and account information (Suppliers paid and withheld and other demographics)
- Assisting management in the implementation of new foreign payables procedures
- Completion of weekly foreign payments to Suppliers, review of relevant supporting documents and approval by monitoring discount opportunities, scheduling and preparing checks, and resolving purchase order, contract, invoice, or payment discrepancies and documentation
- Verifying vendor accounts by reconciling monthly statements and related transactions
Assistant Manager
Dusk 2 Dawn
01.2012 - 05.2012
- Carried out salary and general accounting procedures
- Implemented motivational activities for staff and team working practices
- Ensuring that stock levels are constantly maintained and that there are no shortages
- Organizing promotions and publicity in the local press and also magazines
- Provided outstanding customer service and ensuring all visual standards are met
Advisory Services, Staff 1
Ernst and Young Caribbean
05.2011 - 01.2012
- Assessed the risk and control framework for a leading regional distributor and identify improvement areas to their internal control framework
- Performed internal control assessment evaluations to identify key inherent process risks for several business entities in the public sector and private sector, including but not limited to financial institutions
- Engaged in several investigative type engagements for organizations in the public and private sectors including but not limited to the oil and gas industry
- Evaluated the effectiveness and efficiency of operational processes and re-design of these processes in the financial services and manufacturing sectors
- Developed policies and procedures and process maps for operational processes for clients in the financial, manufacturing and public sectors
- Participated in the execution and reporting of internal audit reviews for a number of organizations within the public and private
Mondial Assistance UK
06.2009 - 10.2009
- Carried out price comparisons and compliance checks within the market and worked with account managers on a daily basis for a third party opinion and suggestions
- Designed and carries out secondary research regarding competitor strategies and pricing on behalf of the account managers
- Accessed regular group meetings on strategic position, contract status and client demands
- Gained effective knowledge on team working and negotiation skills and the development of market place strategies and risks
The Athlete’s Foot
03.2004 - 01.2005
- Conducted sales of footwear and clothing and represented the company in a positive light though regular consumer satisfaction and communication
- Carried out daily transactions and played an active role as accounts assistant
- Balancing the vault, cash drawers and resolving customer issues
- Cash handling which included: encashment of checks, deposits, withdrawals and payment collections
- Engaged in regular promotional activities and marketing strategies for growth and expansion
Education
Msc - Human Resource Management
University of Liverpool
09.2016
BSc - Business Management
King’s College London
07.2010
A level -
Ardingly College
07.2007
O’ Level -
Bishop Anstey High School
07.2005
Skills
- Microsoft Office-Word
- Excel
- PowerPoint
- Process Mapping
- Copywriting and editing
- Event planning and execution
- Email marketing campaigns
- Market research analysis
Timeline
Brand Specialist
Whirlpool corporation – Kitchenaid
01.2017 - Current
Assistant Manager
House of Jaipur
12.2015 - 01.2017
Maestro- Marketing
VagusMRI Ltd
01.2013 - 11.2015
Accounts Clerk, Foreign Accounts Payables
AA Laquis Limited
05.2012 - 12.2012
Assistant Manager
Dusk 2 Dawn
01.2012 - 05.2012
Advisory Services, Staff 1
Ernst and Young Caribbean
05.2011 - 01.2012
Mondial Assistance UK
06.2009 - 10.2009
The Athlete’s Foot
03.2004 - 01.2005
BSc - Business Management
King’s College London
A level -
Ardingly College
O’ Level -
Bishop Anstey High School
Msc - Human Resource Management
University of Liverpool
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