Alyssa Cassie
Tunapuna
Summary
Advertising and marketing professional knowledgeable about consumer preferences and patterns. Thorough in tracking market trends, competitor activities and consumer behaviour to create highly successful campaigns. Experienced across industries and channels. Gifted Account Executive with remarkable branding knowledge and success in coordinating promotional and event strategies to boost brand exposure, customer engagement and market share. Innovative and forward-thinking with strong leadership, relationship-building and project management skills.
Overview
15
15
years of professional experience
Work History
Account Executive
WebFx Limited
Maraval, Trinidad
05.2024 - Current
- Active participation in client projects to learn and understand clients' needs and goals regarding a digital media strategy, particularly measurable objectives, research, and budget forecasting to achieve clients' goals. Serve as strategic counsel to clients and colleagues for all digital media production projects. This includes websites, apps, social media, and online advertising campaigns.
- Develop long-term plans and execute recommendations for clients.
- Organize planning and status meetings internally and with clients regularly to keep projects on track.
- Set deadlines for tasks and see that they are completed.
- Manage monthly client invoicing and reconcile clients’ media buy and spend.
- Review/edit suggested media strategies.
- Monitor campaigns through third-party management software.
- Train new and existing team members.
- Attend and present at monthly management meetings, weekly staff meetings, and project reviews.
Social Media Co-Ordinator
Value Optical Limited
09.2023 - Current
- Content Creation and Curation: Developed engaging and shareable content, including text, image, and video posts
- Curated relevant and compelling content from industry sources to maintain dynamic online presence
- Platform Management: Managed and maintained active profiles on key social media platforms, including Facebook, Twitter, Instagram and Tik Tok
- Monitored emerging trends and updates on social media platforms to adapt strategies accordingly
- Community Engagement: Fostered and nurtured online communities to build loyal and interactive audience
- Responded promptly to comments, messages, and mentions, creating positive and responsive brand image
- Campaign Development: Planned and executed social media campaigns aligned with marketing objectives
- Utilized analytics tools to measure success of campaigns and adjust strategies for optimal results
- Social Listening: Conducted regular social listening to understand audience sentiment and gather insights for strategic decision-making
- Provided timely reports and recommendations based on social media analytics
- Collaboration: Coordinated with cross-functional teams, including marketing, public relations, and design, to align social media efforts with overall brand strategies
- Collaborated with influencers and partners to amplify brand reach and awareness
- Brand Consistency: Ensured consistent brand messaging and visual identity across all social media channels
- Monitored user-generated content to maintain brand integrity
- Ad Campaigns: Executed paid social media advertising campaigns to drive traffic, conversions, and brand awareness
- Monitored and optimized ad performance to maximize ROI
- Reporting and Analysis: Prepared regular reports on social media metrics and presented findings to management team
- Utilized data-driven insights to make informed decisions and enhance overall social media strategy
- Stay Updated: Stayed abreast of industry trends, social media best practices, and emerging technologies to continuously improve strategies.
Community Management Executive
Digicel Trinidad
11.2019 - 05.2023
- Collaborated with department members to build brand consistency in social media messages
- Implemented testing and experimentation, expanding presence across growing social media channels
- Owned multiple KPIs for social media strategy, driving results toward business goals
- Developed social media strategy by measuring and reporting on key metrics
- Planned and executed social media vision, driving brand discovery and customer engagement
- Measured and reported impact of social media to improve effectiveness of marketing efforts
- Researched social media trends and monitored competitor activity, evolving highly relevant social content
- Managed special events, sponsorship of races, parties introducing new products, and other activities to gain public attention through media
- Established and maintained effective working relationships with clients, government officials and media representatives to develop new business opportunities.
Duty Manager Digicel
06.2019 - 11.2019
- Met deadlines while maintaining high-quality deliverables
- Demonstrated ability to manage multiple tasks while remaining adaptable and flexible
- Defined problems, collected data, established facts and validated conclusions.
Customer Care Representative Digicel
01.2019 - 06.2019
- Participated in ongoing training to enhance own job skills and knowledge
- Troubleshot minor problems and reported larger technical issues
- Provided product information and resolved concerns to assist customers
- Responded quickly to meet customer needs and resolve problems.
Inside Sales Representative
Power Lite Products
02.2014 - 02.2018
- Lite
- Developed business plans for assigned territories consistent with sales plans, strategies, and objectives
- Aided customers in assessing needs and locating online merchandise
- Coded and input customer orders, pricing information and additional data into computer system
- Achieved sales goals with aligned targets through execution of sales initiatives
- Kept stock inventories at level to facilitate sales objectives
- Used knowledge of company products and services to recommend solutions to customers.
Hospitality Intern
Sandals Resort & Spa
08.2016 - 01.2017
- Transmitted and received messages, using telephones and telephone switchboards
- Greeted, registered and assigned rooms to guests of hotels or motels
- Advised housekeeping staff when rooms had been vacated and were ready for cleaning
- Prepared for basic food service, such as setting up continental breakfast and coffee and tea supplies
- Kept records of room availability and guests' accounts, manually and using computers
- Answered inquiries pertaining to hotel services, guest registration and travel directions, and made recommendations regarding shopping, dining and entertainment
- Recorded guest comments and complaints, referred customers to managers as necessary
- Made and confirmed reservations.
Customer Care Representative
Republic Bank Limited
01.2010 - 04.2011
- Documented inquiry outcomes for accurate tracking and analysis
- Used computerized systems for tracking, information gathering and troubleshooting
- Referred unresolved customer grievances to designated departments for further investigation
- Read from scripts to promote uniformity and consistency in communications.
Education
Certificate - Meta Certified Digital Marketing Associate.
Meta BluePrint
05-2024
GCSEs - Business
Holy Faith Convent Couva
TrinidadCertified Community Manager -
Meta
Fundamentals Of Digital -
Pearson University
Certificate In Social Media Strategy For Small Businesses -
Allison University
JANBachelor of Science - International Tourism Management
University Of The West Indies
St. Augustine, TrinidadSkills
- Peach Tree Accounting Microsoft Office
- Community Management Certified
- Microsoft Office
- Promotions planning skills
- Background in social media marketing
- Campaign development experience
- Copywriting abilities
- Attention to Detail
- Organization and Time Management
- Teamwork and Collaboration
- Excellent Communication
- Planning and Coordination
- Teambuilding
- Digital Marketing Associate
- Google Certified
Accomplishments
- Certificate in Social Media Strategy for Small Business
- Facebook Blueprint Community Management Executive
- Microsoft Office Peachtree Accounting
Name & contact
- Alyssa Cassie
- (868)356-1155
- alyssacassie2@gmail.com
Languages
Beginner French
Timeline
Account Executive
WebFx Limited
05.2024 - Current
Social Media Co-Ordinator
Value Optical Limited
09.2023 - Current
Community Management Executive
Digicel Trinidad
11.2019 - 05.2023
Duty Manager Digicel
06.2019 - 11.2019
Customer Care Representative Digicel
01.2019 - 06.2019
Hospitality Intern
Sandals Resort & Spa
08.2016 - 01.2017
Inside Sales Representative
Power Lite Products
02.2014 - 02.2018
Customer Care Representative
Republic Bank Limited
01.2010 - 04.2011
Certificate - Meta Certified Digital Marketing Associate.
Meta BluePrint
GCSEs - Business
Holy Faith Convent Couva
Certified Community Manager -
Meta
Fundamentals Of Digital -
Pearson University
Certificate In Social Media Strategy For Small Businesses -
Allison University
Bachelor of Science - International Tourism Management
University Of The West Indies
Similar Profiles
Haley FouraHaley Foura
Social & Media Results Practice Lead at WebFXSocial & Media Results Practice Lead at WebFX
Khalid DARRAJKhalid DARRAJ
Digital Marketing Specialist at WebFX DesignDigital Marketing Specialist at WebFX Design
SHAWN DAVISSHAWN DAVIS
Digital Marketing Specialist at WebFXDigital Marketing Specialist at WebFX