Adobe Lightroom
AMANDA ELLIOT
Diego Martin
Summary
Dedicated Media professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Works well independently as well as collaboratively. Adept at managing multiple projects while producing successful outcomes.
Overview
12
12
years of professional experience
Work History
Marketing and Social Media Coordinator
The Body By Nako
05.2023 - Current
- Created and managed social media campaigns to increase brand engagement.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Contributed to the development of creative visual assets for use in both print and digital marketing materials.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Conducted market research to identify new opportunities and target markets.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Developed comprehensive social media strategy to drive user engagement and increase followers significantly.
Digital Content Creator
D Piano Girl Johanna
09.2022 - Current
- Produced high-quality video content that effectively communicated brand messaging and increased viewership.
- Assists with client communication and booking of events.
Clerical Assistant 1 - Sales
Republic Bank Limited
10.2022 - Current
- Created an excel spreadsheet encompassing the department's sales statistics for easier tracking of their targets.
- Created an "On the Run Tracker" which helps the department monitor the distribution of Loan/ Credit Card applications that were received by customers in person.
- Maintained organized files and stocked supplies to support team needs and maximize performance.
- Greeted incoming visitors and customers professionally and provided friendly, knowledgeable assistance.
Hott 93.5 On Air Radio Announcer (Weekdays 9am-12pm)
Gem Radio 5 Limited
10.2016 - 09.2023
- Engaged listeners through social media platforms to increase station visibility. This included content creation for on air shows
- Spearheaded promotional appearances on behalf of station and to increase sales for advertisers.
- Collaborated with marketing teams to promote station events, leading to increased attendance and community involvement. This involved the capture of these events, both photo and video. These were edited specifically to the social media platforms being used and achieved accordingly for reference.
- Conducted live interviews with local personalities, providing informative and entertaining content for listeners. This included the recording, editing and upload of these interviews to social media platforms.
- Hosted music, news and entertainment segments for well-rounded radio shows.
- Handled unexpected technical difficulties calmly and efficiently during live broadcasts, minimizing disruptions for listeners.
- Operated studio sound boards, desks and playout software for slick, professional broadcasts.
- Collaborated with management to schedule coordination for guest appearances on shows, ensuring smooth transitions between segments.
- Made promotional appearances at public events.
- Elevated the station''s profile by actively participating in community events, representing the brand and fostering goodwill.
- Found, researched, fact-checked and wrote scripts for relevant topics in local news.
- Presented weather, news and commercials to listeners.
Photographer
Jordan Studios
02.2015 - 01.2020
- Served a diverse range of industries, including weddings, corporate events, fashion shoots, and family portraits.
- Shot photographs in controlled lab, field, and remote environments.
- Photographed high-quality images for various print and digital projects.
- Assisted clients with creative ideas for photography needs.
- Utilized natural and artificial lighting to capture desired images and maintain quality.
- Assisted clients in selecting poses, wardrobe and backgrounds to photograph different looks, concepts and locations.
- Developed strong relationships with clients through clear communication and professionalism.
Brand Ambassador
Optometrists Today
02.2012 - 01.2015
- Developed and executed promotional campaigns to drive brand awareness and sales.
- Ensured accurate representation of the brand by maintaining consistent messaging and visuals across all promotional materials, presentations and Social Media Platforms.
- Enhanced brand recognition by executing promotional events and engaging customers with product demonstrations.
- Drove customer engagement by creating interactive activities that showcased the unique features of promoted products.
Brand Ambassador
Optometrists Today
10.2019 - 05.2022
- Developed and executed promotional campaigns to drive brand awareness and sales.
- Ensured accurate representation of the brand by maintaining consistent messaging and visuals across all promotional materials, presentations and Social Media Platforms.
- Enhanced brand recognition by executing promotional events and engaging customers with product demonstrations.
- Drove customer engagement by creating interactive activities that showcased the unique features of promoted products.
Teller/ Customer Service Representative
Scotia Bank Trinidad and Tobago Limited
09.2014 - 05.2015
- Conducted regular self-assessments of performance to identify areas for growth or improvement within the role of a Teller.
- Disbursed cash and checks accurately while maintaining security of cash drawers.
- Completed highly accurate, high-volume money counts via both manual and machine-driven approaches.
- Balanced cash drawers daily, identifying discrepancies and taking corrective actions as needed.
- Encouraged employee morale by assisting with after work events in celebration of maintaining and exceeding targets.
Education
MBA - Marketing Management
University of Bedfordshire
Luton, England01.2026
Fundamentals of Digital Marketing (Certificate) -
University of the West Indies, St Augustine (Open Campus)
08.2022
Digital Brand Management (Certificate) -
University of the West Indies, St Augustine (Open Campus)
08.2022
Public Relations and Corporate Communications (Certificate) -
School of Business and Computer Science
04.2023
B.A. Film Production and Film Studies -
University of the West Indies, St Augustine
06.2013
Certificate of Completion -
Starr Broadcasting Media Skills Ltd
07.2016
Certificate of Completion -
School of Voice: Speech and Broadcasting (Edison Carr)
11.2014
CSEC -
St. Joseph's Convent Port of Spain
06.2009
CAPE -
St. Joseph's Convent Port of Spain
06.2009
Skills
- Social Media Promotion
- Content Planning
- Script Writing and Copywriting
- Performing voice overs for Commercials
- Public Speaking & On-Air Announcing
- Media Relations
- Certified Radio Operator
- Professional Photographer
- Photo Editing and Achieving
- Excellent communication abilities
- Workflow Management
- Digital & Physical File Management
Additional Information
Voiceover work for advertisements: Angostura Coco Bitters, Solera, Digicel, Standard Distributors, Tru Value, Jamieson Power, Kiss Goodie, Kiss Danish Swirl, The Falls at West Mall, West Bee's Supermarket, Aeropost, Direct Point Ltd, Superpharm, Bottle Stop, Island Beer Chill and Grill, Ansa Mcal - Riccadonna, Blue Band Peanut Butter, Beacon, Rheem Granola, Andrews, Breeze Liquid Laundry Detergent (Unilever), Massy Stores, ICWI, Sprite (International), Moneygram, Food Hall, Kiss Spiced Buns.
Media Experience
- Brand Ambassador for Optometrists Today (10/01/19 - 2022)
- Content Creator for Oasis Premium Water (12/01/21 - 02/01/22)
- Professional Photographer (10+ years' experience)
- Voice Over Artist (Television and Radio)
- Professional Emcee (7 years' experience)
Software
Final Cut Pro
Microsoft Office
Timeline
Marketing and Social Media Coordinator
The Body By Nako
05.2023 - Current
Clerical Assistant 1 - Sales
Republic Bank Limited
10.2022 - Current
Digital Content Creator
D Piano Girl Johanna
09.2022 - Current
Brand Ambassador
Optometrists Today
10.2019 - 05.2022
Hott 93.5 On Air Radio Announcer (Weekdays 9am-12pm)
Gem Radio 5 Limited
10.2016 - 09.2023
Photographer
Jordan Studios
02.2015 - 01.2020
Teller/ Customer Service Representative
Scotia Bank Trinidad and Tobago Limited
09.2014 - 05.2015
Brand Ambassador
Optometrists Today
02.2012 - 01.2015
MBA - Marketing Management
University of Bedfordshire
Fundamentals of Digital Marketing (Certificate) -
University of the West Indies, St Augustine (Open Campus)
Digital Brand Management (Certificate) -
University of the West Indies, St Augustine (Open Campus)
Public Relations and Corporate Communications (Certificate) -
School of Business and Computer Science
B.A. Film Production and Film Studies -
University of the West Indies, St Augustine
Certificate of Completion -
Starr Broadcasting Media Skills Ltd
Certificate of Completion -
School of Voice: Speech and Broadcasting (Edison Carr)
CSEC -
St. Joseph's Convent Port of Spain
CAPE -
St. Joseph's Convent Port of Spain
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