Anais Elias
Senior Marketing & Event Management Specialist
Goodwood Park
Summary
A results-driven marketing and event management professional with over 15 years of experience. Proven track record in driving significant revenue growth, brand visibility, and sustainable event practices. Passionate about leveraging my expertise to create impactful and eco-friendly events, fostering community engagement through innovative social media strategies, and contributing to a sustainable Caribbean.
Overview
11
11
years of professional experience
2
2
years of post-secondary education
2
2
Certifications
Work History
Senior Marketing & Media Executive
Tobago Channel 5 (Trico Industries Ltd. Media Division)
Scarborough
1 2022 - Current
- Developed and executed marketing strategies, resulting in 20% increase in market share
- Planned and executed over 10 events, achieving an average attendance increase of 30%
- Introduced an international partnership for the Burna Boy Concert in October 2022, generating over $100,000 in sponsorship, significantly enhancing Pulse 89.5FM's brand recognition
- Led the Tobago Channel 5 and Pulse 89.5 team for the October 2023 Carnival, coordinating external stakeholders, internal staff, radio announcers, DJs, production staff, television producers, influencers, guests, and artists
- Successfully executed the Tobago Carnival Rhythm of the Road campaign, including three highlight events, with one novelty event generating significant revenue and boosting the presence of Pulse 89.5 Fm x Tobago October Carnival
- Launched social media campaigns that increased engagement by 40%
- Maintained brand guidelines, leading to a 25% improvement in brand recognition
- Utilized customer data and competitive analysis to inform marketing decisions
- Generated over $200,000 in ad revenue by partnering with large domestic brands in Trinidad and Tobago
- Successfully executed Tobago Carnival partnerships, generating approximately $70,000 in revenue through advertising and events
- Developed and executed the innovative 'Soca Skates' event in partnership with local stakeholders, bringing a new family-style event to Tobago and significantly boosting the stakeholder's roller skating rink business through live event coverage.
Organic Social Media Strategist
Zulu International Inc.
2023.01 - Current
- Managed Instagram presence, fostering authentic connections
- Grew Instagram following from 22k to 33k through strategic efforts
- Executed social media tasks daily, maintaining a dynamic online presence
- Answered DMs and resolved issues for followers
- Implemented strategies to increase brand awareness and user interaction
- Monitored social media metrics for continuous improvement
- Achieved a 50% increase in engagement through innovative content strategies.
Organic Social Media Strategist
Playmas Tech
2022.06 - Current
- Managed Instagram presence and engaged with the community
- Increased brand awareness and interaction through organic strategies
- Led a series showcasing designers and stakeholders in carnival and tech
- Successfully executed the Carnival Visionaries Series, increasing community engagement.
Founder & Sustainable Events Professional
Sustainable Events Caribbean
2020.03 - Current
- Founded SEC to promote sustainable event practices in the Caribbean based on UN SDG guidelines
- Created and executed events that are socially, economically, and environmentally responsible
- Educated and influenced the event industry towards sustainable practices, developing partnerships with stakeholders
- Developed content strategies and educational materials to promote sustainability in events
- Established SEC as a leading voice in sustainable event management in the Caribbean
- Successfully organized events with a focus on sustainability, enhancing the reputation and impact of SEC.
Event Sales Specialist
Guardian Media Limited
2018.10 - 2022.01
- Drove significant revenue growth through strategic sales initiatives
- Managed high-profile events, contributing to overall brand success
- Led the WITS Conference, which kickstarted a focus on sustainable events, measuring impact and generating significant revenue and coverage for the brand
- Generated $2,000,000 in new revenues from special events.
Programme Specialist
Arthur Lok Jack Global School Of Business, Univers
2013.08 - 2016.09
- - Sales and Marketing: Exceeded quarterly sales targets by 20%.
- - Event Coordination: Successfully led marketing and promotional activities for various programs.
- - Stakeholder Management: Initiated and developed contacts within the Tobago Private and Senior Public Sector.
- - Project Management: Managed the execution of all Tobago events held by the Executive Education Department and acted as a liaison for the wider school.
Education
Professional Certificate in Event Management -
Arthur Lok Jack Global School of Business, University of The West Indies
Mt. Hope 2002.01 - 2004.05
Skills
CRM Systems
Monday.com
Airtable
Adobe Express
Adobe Portfolio
Canva
iMovie
CapCut
vMix
Microsoft Office (Excel, Word, PowerPoint)
Web Development (SEO, Google Analytics, Google Applications)
Websites
Certification
Driving Business Towards the Sustainable Development Goals
Professional Development
- Certified Meeting Planner (CMP) (In Progress), Event Industry Council UK
- Sustainable Event Management Toolkit, Positive Impacts UK
- Various webinars and courses on sustainability, social media marketing, and event management.
Timeline
Organic Social Media Strategist
Zulu International Inc.
2023.01 - Current
Organic Social Media Strategist
Playmas Tech
2022.06 - Current
Founder & Sustainable Events Professional
Sustainable Events Caribbean
2020.03 - Current
Event Sales Specialist
Guardian Media Limited
2018.10 - 2022.01
Programme Specialist
Arthur Lok Jack Global School Of Business, Univers
2013.08 - 2016.09
Professional Certificate in Event Management -
Arthur Lok Jack Global School of Business, University of The West Indies
2002.01 - 2004.05
Senior Marketing & Media Executive
Tobago Channel 5 (Trico Industries Ltd. Media Division)
1 2022 - Current
Driving Business Towards the Sustainable Development Goals
Gender Equality: How Business Can Accelerate the Pace of Change
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