Andre Williams
Cascade
Summary
Results-oriented professional with expertise in psychology and organizational development. Proven ability to enhance business growth through effective coaching, project management, and strategic marketing execution. Skilled in CRM systems, HR development, and crisis management, delivering impactful solutions that drive sustainable success. Committed to leveraging organizational insights for long-term business development.
Overview
20
20
years of professional experience
10106
10106
years of post-secondary education
Work history
Chief Strategist
Mind Architecture Business & Organizational Psychology Consulting
POS, Trinidad
01.2023 - 09.2025
- Spearheaded development and execution of innovative business strategies for clients.
- Designed and implemented evidence-based psychological interventions to boost workplace productivity.
- Provided guidance to C-Suite executives on change management and leadership optimisation.
- Conducted organisational diagnostics to support data-driven decision-making and strategy formulation.
- Developed HR policies and conducted performance management needs analysis.
- Led consulting teams, promoting collaboration and innovation in client service delivery.
Business Development & Creative Lead
LaToya Griffith HR & PR Communications Consultancy
POS, Trinidad
10.2021 - 10.2022
- Designed and implemented customised training initiatives to promote employee development.
- Established and maintained robust partnerships with clients to deliver tailored HR strategies.
- Led organisational change initiatives, including restructuring and cultural transformation.
- Developed and executed performance management systems aligning employee objectives with business goals.
Marketing & Corporate Communications Manager
Caribbean Digital Marketing & Consultancy
POS, Trinidad
01.2021 - 10.2021
- Managed digital campaigns end-to-end, incorporating SEO, SEM, social media, and email marketing.
- Aligned client relationships with business goals to deliver customised digital solutions.
- Utilised analytic tools to generate data-driven insights, optimising campaign strategies.
- Developed content strategies across platforms to enhance brand voice and audience engagement.
Regional Marketing & Communications Manager
Dynamic One Group Of Companies
POS, Trinidad
08.2019 - 12.2020
- Developed and evaluated marketing strategies, promotions, and programmes within budgetary constraints.
- Built brand awareness and aligned positioning with business development objectives through market analysis.
- Directed branding initiatives, product launches, and strategic marketing efforts to enhance market presence.
- Collected requirements to establish effective policies and made strategic decisions for tactical execution.
- Implemented advanced digital marketing, social media, and SEO strategies across all business units.
- Formulated public relations strategy and managed media releases and campaigns for optimal outreach.
Regional Business Development & Sales Manager
Xciting Travels Management Co, Ltd.
POS, Trinidad
07.2017 - 07.2019
- Conducted market research on customer trends and competitor performance for Xciting brand.
- Optimised client data conversion through targeted marketing communications.
- Captured new customers by launching innovative products and diversifying offerings.
- Leveraged industry trends and competitive analysis to enhance marketing campaign effectiveness.
- Directed creation of marketing collateral, including descriptions, photographs, and copy for print and digital platforms.
Group Sales & Marketing Manager
Anthony P. Scott & Co. Ltd, Trinidad
San Juan, Trinidad
09.2016 - 06.2017
- Developed and implemented strategic sales and marketing plans across six divisions to achieve corporate objectives.
- Directed staffing, training, and performance evaluations for effective sales and marketing programme management.
- Guided preparation and presentation of sales and marketing activity reports to the board.
- Forecasted and established annual sales quotas to inform gross profit plans.
- Recommended product positioning and pricing strategies to maximise market share.
- Enhanced profitability and marketability through identification of key market opportunities.
Brand Sales & Marketing Manager
Trafalgar Motors, ANSA McAL
POS, Trinidad
08.2014 - 12.2015
- Planned and managed business portfolio in alignment with sales and marketing strategies.
- Executed sales and marketing activities to achieve business objectives.
- Implemented product mix, pricing, and margins based on forecasted budgets.
- Led strategic planning and operational execution for the division.
- Managed supplier relations through effective forecasting and pricing reviews.
- Tracked metrics and marketing investments to drive continuous improvements.
Division Sales & Distribution Manager
A.S. Bryden's & Sons Trinidad Limited
San Juan, Trinidad
08.2005 - 08.2014
- Developed and monitored annual sales and distribution plans by brand and channel.
- Grew annual sales goals by 40% through cross-selling and targeted marketing campaigns.
- Managed sales team to enhance quality, distribution, and visibility of products.
- Executed customer key account strategies for Bryden's Duty Free and retail stores.
- Implemented cycle planning processes for in-market activities across all brands.
- Trained new sales employees in effective service and operational strategies to maximise performance.
Education
MSc - Business & Organizational Psychology
University Of East London
Stratford City, United KingdomCertificate - Public Relations and Crisis Management
CTS College, Trinidad & Tobago
Certificate - Public Relations & Corporate Communications Strategy
SBCS, Trinidad & Tobago
Trinidad & TobagoJMT Leadership & Coaching Certificate Program -
John Maxwell Global Leadership Institute
Certificate of Higher Education - Digital Marketing
EduPristine Online Global Institute
Mumbai, IndiaCertificate - Project Management (PMBOK)
SBCS In Association with PMI – Trinidad & Tobago
MBA - Business Administration
Monmouth University
West Long Branch, NJ, USABachelor of Science - Concentration in Management & Marketing
Monmouth University
West Long Branch, NJHigh School Diploma -
Queens Royal College
POS TrinidadSkills
- Adaptability and resilience
- Emotional intelligence
- Organizational insight
- Strategic planning
- Execution and implementation
- Effective communication
- Public speaking
- Business development
- Organizational development
- Psychology expertise
- Team leadership
- Coaching and mentoring
- Project management
- Budget management
- Crisis management
- Customer service and relations
- CRM proficiency
- Marketing strategy development
- HR development
Additional Information
As a seasoned John Maxwell Global Leadership Coach and Business and Organizational Development Psychology consultant, I bring a unique blend of psychological expertise and business strategy leadership experience to drive organizational success. Through designing evidence-based interventions, I specialize in enhancing workplace culture, employee engagement and leadership effectiveness. By leveraging data-driven insights and a deep understanding of human behavior to goal is empowering organizations to achieve sustainable goals and thrive in an ever-evolving landscape. I am passionate about innovation, collaboration & transformation.
Custom
- John Maxwell Global Development Coach & Lecturer
- Corporate Consultant
- Coach: Parentology 101
Timeline
Chief Strategist
Mind Architecture Business & Organizational Psychology Consulting
01.2023 - 09.2025
Business Development & Creative Lead
LaToya Griffith HR & PR Communications Consultancy
10.2021 - 10.2022
Marketing & Corporate Communications Manager
Caribbean Digital Marketing & Consultancy
01.2021 - 10.2021
Regional Marketing & Communications Manager
Dynamic One Group Of Companies
08.2019 - 12.2020
Regional Business Development & Sales Manager
Xciting Travels Management Co, Ltd.
07.2017 - 07.2019
Group Sales & Marketing Manager
Anthony P. Scott & Co. Ltd, Trinidad
09.2016 - 06.2017
Brand Sales & Marketing Manager
Trafalgar Motors, ANSA McAL
08.2014 - 12.2015
Division Sales & Distribution Manager
A.S. Bryden's & Sons Trinidad Limited
08.2005 - 08.2014
MSc - Business & Organizational Psychology
University Of East London
Certificate - Public Relations and Crisis Management
CTS College, Trinidad & Tobago
Certificate - Public Relations & Corporate Communications Strategy
SBCS, Trinidad & Tobago
JMT Leadership & Coaching Certificate Program -
John Maxwell Global Leadership Institute
Certificate of Higher Education - Digital Marketing
EduPristine Online Global Institute
Certificate - Project Management (PMBOK)
SBCS In Association with PMI – Trinidad & Tobago
MBA - Business Administration
Monmouth University
Bachelor of Science - Concentration in Management & Marketing
Monmouth University
High School Diploma -
Queens Royal College
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