Group Head of Channels & Distribution
- Spearheaded the development of a self-onboarding solution that allows customers to purchase a SIM from non-traditional channels like supermarkets, pharmacies, mom & pop shops, etc.
- Using e-KYC & OCR technology to allow the customer to self-validate their identity, self-register and self-activate the SIM card in the pack along with a mobile plan.
- Improved channel visibility and merchant placement by first understanding where our merchants and our competitors are.
- Facilitated collection of merchant GPS data with cell site data, enabling recharge and distribution teams to identify gaps in high-demand areas based on prepaid and postpaid coverage.
- Identified top distribution partners across Group, assessed impact of their abrupt market exit, and developed market-specific strategies to safeguard revenue.
- Enhanced Top Up platform to improve capillarity, providing Digicel visibility of merchant sales to customers instead of solely distributor sales.
- Enhanced report accessibility by transitioning clients to a more efficient top-up platform. at which the Group can pull reports by moving clients from a deprecated top up platform to Digicel’s other Top Up platform 'EPIN' allowing for the standardization of per market products and capabilities along with reporting.
- Upgraded point-of-sale system to a web-based solution for seamless mobile sales integration. – Upgrade the POS to web-based solution allowing for integrated mobile sales on any web enabled device.
- Restructured market operations multiple times to address challenges in Recharge & Distribution. multiple times has resulted in significant brain drain in the area of Recharge & Distribution.
