ANNA-ALISA GOINDOO

Dynamic and results-driven leader with a proven track record of driving national clean energy adoption, building high-performance teams, and delivering measurable impact through strategic partnerships, policy influence, and data-driven marketing.

Key Responsibilities

• Spearheaded National Clean Fuel Adoption
  Orchestrated the expansion of CNG as a viable alternative fuel across Trinidad & Tobago. Oversaw infrastructure rollout and vehicle conversion programs, increasing CNG vehicle usage by ~8% YoY and contributing to the elimination of over 100,000+ metric tons of CO₂ emissions through reduced gasoline/diesel consumption.
• Sales Leadership & Strategic Execution
  Directed a high-performing sales team in the execution of integrated marketing campaigns aligned with national clean energy goals. Developed and implemented a comprehensive Sales & Marketing Strategy that targeted key market segments, optimized channel performance, and aligned with corporate growth objectives. Set and achieved ambitious sales targets through data-driven planning, performance tracking, and continuous team development.
  Fostered a results-oriented culture, empowering team members through mentorship, KPI alignment, and cross-functional collaboration—resulting in achievement of sales goals and enhanced market penetration.
• Market Growth & Revenue Results
  Designed and executed targeted marketing campaigns and incentive programs that drove 120% growth in CNG fuel sales volume over five years.
• Pioneered Regulatory Reform & Industry Standards
  Initiated and led the creation of the MEEI Working Group to restrict unlicensed CNG converters, collaborating with MEEI, TTBS, and NGC Green. Advocated for policy changes to ensure only licensed parties import CNG equipment—mitigating safety and compliance risks.
• Strategic Cost Optimization
  Renegotiated CVMS licensing contracts, achieving 37% cost savings over a two-year period through scope refinement and vendor engagement.
• High-Performance Team & Culture
  Built and led a cross-functional sales team, fostering a culture of accountability and innovation. Restructured the sales & marketing department to be analytics-driven, resulting in increased productivity and improved customer acquisition and retention.
• Public-Private Collaboration & Ecosystem Development
  Partnered with government ministries, fuel retailers, and auto manufacturers to strengthen the national CNG ecosystem. Led public education and stakeholder engagement campaigns, significantly improving public buy-in and policy support

Provided executive leadership during a pivotal period, driving strategic initiatives and operational excellence while championing innovation in sustainable transportation infrastructure.

Key responsibilities

• Held full executive responsibility, reporting directly to the Chairman and working closely with the Board to shape corporate strategy, oversee risk, and ensure strong governance practices.
• Spearheaded the successful launch of Tobago’s first cashless CNG service station, marking a major milestone in digital innovation within the national energy sector.
• Delivered this critical infrastructure project on time and within budget, despite navigating complex regulatory frameworks and supply chain challenges.
• Strengthened the company’s strategic position as a key enabler of Trinidad and Tobago’s energy transition, aligning operations with national sustainability goals..

Managed regional sales and marketing for a pharmaceutical company, overseeing product launches, market expansion, and revenue growth across multiple Caribbean markets.

Key Responsibilities

• Business Growth & Market Share: Drove aggressive growth for a portfolio of pharmaceutical products (prescription and OTC). Developed strategic marketing plans and distribution partnerships that increased regional market share by 15% and delivered consistent annual sales growth of 10%+. Exceeded revenue targets each year, contributing to the division’s highest regional growth globally.
• Product Launch & Innovation: Led the successful launch of 5+ new drugs in the market, coordinating cross-functional teams (regulatory, medical, supply chain, sales) to ensure timely approvals and impactful market entry. Achieved rapid uptake of new products – one therapy reached a #1 market position within 12 months, generating $5M+ in first-year revenue.
• Data-Driven Marketing: Introduced data analytics and market research initiatives to refine targeting and messaging. Leveraged patient and prescriber data to optimize sales strategies, resulting in a 20% improvement in lead conversion and more efficient marketing spend. Implemented CRM systems to track performance and guide decision-making, improving forecast accuracy and inventory turnover rates.
• Team Leadership & Development: Led a high-performing sales and marketing team of 25 across 6 countries. Recruited and trained talent in consultative selling and product expertise, which improved team performance (average sales per rep increased 18%). Fostered a culture of continuous learning and compliance (critical in pharma), resulting in zero regulatory infractions and high customer trust scores.
• Stakeholder Engagement: Cultivated strong relationships with healthcare stakeholders – including key medical practitioners, health ministries, and hospital administrators. Worked closely with public health programs to supply essential medications, enhancing the company’s reputation and opening new channels in institutional markets. Collaborated with global headquarters on adapting campaigns to local needs, ensuring brand alignment with cultural

• Progressive roles in a leading FMCG firm, culminating in managing a portfolio of household brands across the Caribbean. Drove branding, product development, and market penetration strategies in highly competitive consumer markets.
• Key Responsibilities
• Brand Growth & Market Leadership: Managed end-to-end marketing for key brands (food and personal care categories), achieving double-digit sales growth and securing #1 or #2 market positions in all targeted categories. Revitalized a declining product line through rebranding and innovation, resulting in a 30% sales increase and industry recognition for marketing excellence.
• Innovation & Product Development: Led cross-functional teams (R&D, supply chain, design) to develop and launch 10+ new products tailored to local consumer preferences. Several products achieved rapid adoption, collectively adding $10M+ in new revenue over tenure. Recognized for agile go-to-market execution, cutting average product launch time by 20%.
• Channel Expansion: Expanded distribution networks and trade marketing initiatives across retail, wholesale, and e-commerce channels. Negotiated key shelf-space agreements and promotional campaigns with major retailers, increasing in-store visibility and driving a 25% uptick in retail sales.
• Marketing Strategy & Analytics: Utilized market research and consumer data to craft targeted advertising and pricing strategies, optimizing ROI. Launched multi-channel advertising campaigns (TV, radio, digital) that boosted brand awareness by 40% and significantly improved customer loyalty metrics. Implemented a regional marketing dashboard to track campaign performance in real time, enabling quick adjustments and improved outcomes.
• Team and Cross-Functional Leadership: Supervised a team of brand coordinators and sales support staff, while closely collaborating with production and logistics to align demand and supply. Strengthened internal collaboration processes, reducing stock-outs by 15% and ensuring marketing promotions translated smoothly into product availability. Mentored junior marketers who went on to take leadership roles, reflecting a strong legacy of talent development.
• Logistics Management: Managed end-to-end logistics and supply chain operations, including inventory control, procurement, customs clearance, and supplier negotiations to ensure cost efficiency, regulatory compliance, and timely product availability.

Demonstrated ability in planning and managing promotional events, analyzing sales data to support strategic decisions, and ensuring accurate financial reconciliation. Utilized strong organizational skills and a commitment to exceptional customer service, contributing to high levels of client satisfaction and operational effectivenes.

Key Responsibilities

• Marketing and Promotions: Collaborated with the Marketing Manager and advertising agencies to coordinate and execute brand advertising campaigns across print and radio. Assisted in the planning and execution of promotions and events, liaising with clients, entertainers, and the public to ensure successful brand representation. Managed procurement of promotional materials to support campaign objectives.
• Sales Support and Reporting: Generated and analyzed sales and customer reports to support the Sales Manager in implementing strategies that boost profitability. Played a key role in tracking sales performance and supporting promotional efforts through data-driven insights and operational support.
• Accounts and Reconciliation: Handled daily entry of cash receipts and invoices, reconciliation of invoice registrars, customer accounts, and balancing of salesman cash and stock. Ensured timely and accurate balancing of the Invoice Registrar on both daily and monthly cycles.
• Administrative and Customer Service: Maintained organized filing systems for receipts, invoices, and customer records. Provided efficient customer service by addressing inquiries and resolving complaints promptly, ensuring a high standard of client satisfaction and operational efficiency.