ANUJA JAIRAM

Responsible for leading, inspiring, and driving category development, product innovation, overseeing planning, strategy, and execution of project activities.

• Accountable for developing and overseeing comprehensive monthly and quarterly reports on innovation projects across the group, and securing full approval from the respective CEOs and executives.
• Drive new business opportunities by identifying, evaluating, and onboarding potential partners, co-packers, and brand acquisitions.
• Design and execute category development and commercialization plans aligned to company growth strategy.
• Lead business development initiatives to expand the company’s product portfolio and strengthen market presence.
• Developed and presented innovation strategy plans to senior leadership for approval.
• Streamlined communication channels between product teams to enhance collaboration and information sharing.
• Determined business development opportunities and implemented effective strategy for client acquisition.
• Generated leads and capitalized on valuable business opportunities to bring in new company revenue and improve bottom line profit.

To support the Product Innovation department in the research, costing, category reviews, trade surveys, and sampling.

• Contributed USD $6.35M ( TT $43M) to the Group's annual revenue through new product launches regionally.
• Designed and completed the development of new products, together with the renovation of current products, to ensure consumer satisfaction.
• Ensured efficient operation of the Product Innovation team by assisting in organizing the work of the team, tracking projects, preparing case study presentations, and ensuring on-time delivery.
• Supported business development initiatives by conducting research, and the selection and evaluation of potential co-packers for various food and beverage projects.
• Performed a detailed value chain costing analysis of new products and potential new brand acquisitions, including a full competitive set analysis of the assigned category to ensure a return on investments.

Responsible for supporting revenue growth through customer engagement, market research, and promotional activities Managed client inquiries, prepared marketing materials, coordinated sales campaigns, and fostered strong customer relationships to enhance brand visibility and drive business performance throughout Hardwares nationwide

• Contributed to over $20M in annual sales during my tenure.
• Collaborated with cross-functional teams to develop and execute strategic trade marketing campaigns aimed at expanding market penetration locally.
• Proactively identified and cultivated potential distributor opportunities, resulting in significant growth in the company's market share.
• Effectively managed and led a team of merchandisers responsible for servicing key accounts in the southern region of Trinidad, ensuring high-quality representation of products.
• Skillfully managed the inventory of all assigned hardware stores, maintaining optimal stock levels to meet customer demand, while minimizing excess inventory costs.
• Demonstrated financial acumen by overseeing and maintaining all financial accounts of hardware stores throughout Trinidad, ensuring accuracy and compliance with company policies and procedures.

Worked directly with the AC Sales Manager to assist in the daily operations of managing sales and generating leads annually.

• Continuously conducted market research to monitor industry trends, competitor activities, and consumer preferences, ensuring the company maintained its competitive advantage.
• Leveraged market insights to develop targeted sales strategies and customer acquisition plans, resulting in a more efficient and effective sales process.
• Collaborated closely with cross-functional teams, including marketing and product development, to align sales efforts with the evolving market landscape.
• Collaborated closely with the Sales Manager to ensure the accurate execution of all daily sales transactions, maintaining a high level of attention to detail and commitment to excellence.