Ariana Jeannine Parma
San-Fernando
Summary
Dynamic Medical Representative with a proven track record at Bryden Pi Ltd. for Alcon, excelling in customer relationship management and sales forecasting. Achieved significant revenue growth through strategic planning and effective negotiation techniques, while fostering strong relationships with healthcare professionals to enhance product awareness and drive market penetration.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Medical Representative
Bryden Pi Ltd. for Alcon
Macoya
10.2021 - Current
- Developed relationships with key opinion leaders within the medical community.
- Organized sales presentations, seminars, and workshops for medical professionals in order to promote product awareness.
- Negotiated and closed deals with minimal oversight.
- Developed and implemented detailed plans for introducing new products to physicians and other healthcare providers.
- Responded promptly to customer calls and emails regarding product issues and complaints.
- Provided technical support to physicians by answering questions about product features, benefits, and uses.
- Conducted market research to identify target markets and develop strategies for increasing sales volume.
- Conducted market research to identify selling possibilities and evaluate customer needs.
- Coordinated with logistics teams to ensure timely delivery of products to customers.
- Secured long-term accounts by providing recommendations to promote brand effectiveness and product benefits.
- Updated customer information in CRM database daily to document latest interactions and activity.
- Met with store managers to discuss product needs, accomplish sales goals and facilitate sales growth.
- Scheduled appointments with established and prospective customers to meet with and discuss corporate offerings.
- Provided feedback from field visits regarding product performance and issues encountered.
- Created detailed reports of sales activities including customer feedback, competitor analysis, and market trends.
- Analyzed sales performance and service feedback to drive organizational and operational changes for greater profitability.
- Generated sales by prospecting leads, cold calling and negotiating advantageous deals.
- Strengthened branding initiatives by coordinating annual events to maximize outreach.
- Prepared monthly progress reports detailing successes achieved during the period covered.
- Monitored competitor activity in order to stay ahead of the competition.
- Collaborated with new customers to give details about company offerings.
- Identified new business opportunities through networking activities.
- Attended trade shows and conferences to introduce products.
- Communicated effectively with clientele to maintain customer satisfaction and loyalty.
- Networked to build client base and promote products to new and existing clients.
- Established and maintained professional relationships with medical professionals to promote lucrative business opportunities.
- Forecasted sales for different accounts and managed inventory to ensure sufficient products at each site.
- Ensured that all promotional activities complied with relevant regulations concerning advertising pharmaceuticals.
- Improved profitability and developed pipeline leveraging multiple marketing channels and sales strategies.
- Managed smooth and effective communication among physicians, patients, families and staff.
- Maintained records of sales activities such as appointments made, calls placed, samples distributed.
- Performed regular visits to doctors' offices and hospitals to discuss products with health care professionals.
- Achieved sales goals, increasing revenue for top accounts and expanding personal sales portfolio.
- Demonstrated medical products to new and existing customers.
- Collaborated with marketing teams on promotional materials such as brochures and leaflets.
- Increased repeat business using great customer service, problem-solving and conflict resolution skills.
- Maintained updated knowledge through continuing education and advanced training.
- Conducted comprehensive research and data analysis to support strategic planning and informed decision-making.
- Updated and maintained databases with current information.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Demonstrated strong problem-solving skills, resolving issues efficiently and effectively.
Area Sales Manager
Regus
Invader's Bay, Port Of Spain
01.2018 - 10.2021
- Promoting Regus Serviced offices in both north and south territories
- Generating leads /enquiries and converting them into tours and deals
- Updating Regus dashboard with sales and enquiries
- Keeping Pivotal monitoring system up to date by constant follow up with potential clients and providing feedback
- Providing marketing initiatives to be implemented for brand awareness
- Upselling both current and new clients with other Regus products
- Keeping abreast with competitors and their offerings
- Establishing Regus as the premier global way of working to clients
- Liaising with international conglomerates to be the preferred choice to host their employees
- Achieving 10% sales before the opening of the centre through pre-marketing and key accounts
Medical Delegate
Nestle Trinidad & Tobago
01.2015 - 01.2017
- Promoting Infant Nutrition product awareness in both Trinidad and St Lucia markets
- Demonstrating/presenting products to healthcare staff including doctors, nurses and pharmacists
- Undertaking relevant research
- Maintaining detailed records
- Making and executing presentations for Health Care Professionals of a scientific nature
- Attending/organising trade exhibitions, conferences and meetings
- Managing budgets
- Reviewing sales performance
- Preparing market reports for both St
- Lucia and Trinidad territories encompassing competitor activities, potential opportunities and feedback on the impact of current strategies implemented
- Awarded Medical Delegate of the Year for exceeding prescribed call rate and orchestrating tender opportunity in St Lucia's HIV Unit and Hospital
Medical and Institutional Representative
Alter Pharma Pharmaceuticals
01.2014 - 01.2015
- Promoting pharmaceutical product awareness
- Demonstrating/presenting products to healthcare staff including doctors, nurses and pharmacists
- Undertaking relevant research
- Maintaining detailed records
- Making presentations
- Attending/organising trade exhibitions, conferences and meetings
- Managing budgets
- Reviewing sales performance
Brand Ambassador (Part-time while Studying)
Micon Marketing
01.2014 - 01.2015
- Acquired product knowledge to strategically implement marketing strategies to promote rotation of stock against all other competitor brands
- Launch and promote new product lines from the food and beverage department
Brand Ambassador (Part-time while Studying)
Brydens Trinidad & Tobago
Barataria
01.2013 - 01.2014
- Acquired product knowledge to strategically implement marketing strategies to promote rotation of stock against all other competitor brands
- Launch and promote new product lines from the food and beverage department
Promotional Representative (Part-time while Studying)
Black Velvet Concepts
Diego Martin
01.2010 - 01.2013
- Interfaced with customers on a daily/personal level
- Practiced marketing skills
Education
MBA - Leadership, Entrepreneurship & Innovation
Anglia Ruskin University
Cambridge01.2017
BSc. - Chemistry & Management
University of the West Indies
St Augustine01.2015
Certified IT- Literacy Course -
University of the West Indies SCS
St Augustine01-2006
Skills
- Customer relationship management
- Sales forecasting
- Market research
- CRM software
- Negotiation techniques
- Product demonstration
- Event coordination
- Competitive analysis
- Regulatory compliance
- Lead generation
- Relationship building
- Problem solving
- Strategic planning
- Team building
- Presentation skills
- Effective communication
- Territory management
- Post-sales support
- Organizational skills
- Time management
- Sales training
- Pharmaceutical sales
Extracurricular Activities
Member of the Caribbean Young Leaders of Holy Faith Convent Penal Former President of the Interact Club at Holy Faith Convent
Hobbies and Interests
- Crossfit
- Reading
- Music
Volunteer Experience
- Volunteered as a Tour Guide for World Food Day, Food Fest Exposition 2010
- Remedial Learning for Forms 1-3 English Language with the Sangre Grande Police Youth Group
- Coordinated and organized various seasonal church events such as Christmas and Easter concerts.
References
- Mr. Darren Ellis, Regional Director of Sales, Regus Caribbean, +1 (246) 231-2622, darren_ellis@icloud.com
- Mrs. Amanda Mohammed, Brand Manager, Bryden Pi Ltd-Alcon 1-868-464-8921
- Ms. Onicha George, Marketing Manager, Micon Marketing Ltd., 1-868-784-6002
- Mr. David Fernandez, Country Manager, KrKa, 1-868-681-9604
Accreditations
- Certificate of Completion for Defensive Driving, 2006
- Certificate of Distinction for Grade 2 Theory of Music from the Trinity College London, 2006
- Certificate of Participation of Math Olympiad Intermediate Division Year Nine, 2004
- Certificate of Distinction for Grade 1 Theory of Music from the Trinity College London, 2004
- Certificate of Participation of Math Olympiad Junior Division Year Eight, 2003
- Certificate of Participation for courses at Holy Faith Convent Penal: Self Defense, 2006
- Certificate of Participation for courses at Holy Faith Convent Penal: Football, 2003
- Certificate of Participation for courses at Holy Faith Convent Penal: Needle Craft, 2001
- Certificate of Achievement for Caribbean Young Leaders, 2002
English
English
First Language
Certification
- Effective Communication, 2024, Professional Certificate, Bryden Group
- Emotional Intelligence, 2024, Professional Certificate, Bryden Group
- Measuring Disease in Epidemiology, 2020, Imperial College London
- Study Designs in Epidemiology, 2020, Imperial College London
- Dermatology Trip to Skin,2020 Novosibirsk State University, Russia
- Change Management, 2020, International Business Institute, Germany
- Marketing and Communications, 2020, International Business Institute, Germany
- Strategy and Operations, 2020, International Business Institute, Germany
- Risk Management, 2020, International Business Institute, Germany
Timeline
Medical Representative
Bryden Pi Ltd. for Alcon
10.2021 - Current
Area Sales Manager
Regus
01.2018 - 10.2021
Medical Delegate
Nestle Trinidad & Tobago
01.2015 - 01.2017
Medical and Institutional Representative
Alter Pharma Pharmaceuticals
01.2014 - 01.2015
Brand Ambassador (Part-time while Studying)
Micon Marketing
01.2014 - 01.2015
Brand Ambassador (Part-time while Studying)
Brydens Trinidad & Tobago
01.2013 - 01.2014
Promotional Representative (Part-time while Studying)
Black Velvet Concepts
01.2010 - 01.2013
MBA - Leadership, Entrepreneurship & Innovation
Anglia Ruskin University
BSc. - Chemistry & Management
University of the West Indies
Certified IT- Literacy Course -
University of the West Indies SCS
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