Ariella Ramjohn
Superb Marketing Limited
San Fernando
3
Languages
2
years of professional experience
Dynamic professional with a strong background in international supply chain logistics and working capital optimization. Demonstrated success in leading cross-functional teams to streamline operations and enhance supplier partnerships, contributing to substantial revenue growth.
Work History
Operations and Marketing Co-ordinator
2 Years 2 Months- Coordinated market entry and product positioning strategies for a new line of premium imported hardware systems, establishing the company’s first European supplier partnerships and driving local sales growth.
- Spearheaded international market intelligence and B2B product research for major global industry trade shows to identify emerging manufacturing trends and optimize the company's import portfolio.
- Formulated the structural foundation for the company’s first internal marketing department, transitioning operations into a proactive, data-driven brand model to sustain business expansion.
- Managed working capital and cash flow liquidity by strategically scheduling high-value payments for corporate wholesale distributors, ensuring strong vendor partnerships.
- Led a technical system migration initiative, collaborating with a software developer to transition financial and inventory data from legacy accounting programs to a custom online management application.
- Directed inventory management and logistics schedules, balancing supplier lead times with daily stock arrivals to eliminate procurement delays.
- Supervised store-level personnel and daily workflows, auditing cash-on-hand assessments and ensuring compliance with retail client service standards.
Volunteer
1 Year- Collaborated with team members to distribute essential supplies efficiently.
- Engaged with attendees to foster a welcoming environment during events.
- Assisted in organizing community outreach events to enhance local engagement.
- Supported planning efforts for weekly prayer meetings and services.
- Led and managed daily classes of 15+ children aged 8 to 12, maintaining an organized, high-energy, and collaborative learning environment.
- Designed and executed interactive lesson plans, creative activities, and group presentations to maximize engagement and keep students focused.
- Coordinated workflows with a team of volunteer staff to schedule events, manage resources, and ensure safety protocols were strictly followed.
Education
Bachelor of Science - Business Management With Marketing
- Completed University-level Coursework: Business and Contract Law, Anglia Ruskin University.
- Completed University-level Coursework: Global Business Environment and International Strategy, Anglia Ruskin University.
- Completed University-level Coursework: Digital Business and Principles of Marketing, Anglia Ruskin University
- Completed University-level Coursework: Retail and Experiential Marketing, Anglia Ruskin University
- Completed University-level Coursework: Understanding the Consumer, Anglia Ruskin University
- Completed University-level Coursework: Business Innovation, Anglia Ruskin University
- Completed University-level Coursework: Project Management and Implementation, Anglia Ruskin University
- Completed University-level Coursework: The Entrepreneurial Journey, Anglia Ruskin University
- International Market Expansion Analysis (NovaBank/NovaGO) (September 2024- December 2024), Achieved a First-Class mark of 80% for engineering a comprehensive transnational market-entry framework. Effectively mapped out global value chains and designed a strategic alliance structure aligned with regional regulatory requirements to minimize foreign investment risk. - Research Project.
- Multi-Channel Marketing Campaign & Strategy (ProjectME: ME Matters)(February 2025- April 2025), Formulated an end-to-end £35,000 multi-channel marketing campaign (ME Matters) acting as a student-led marketing agency for a UK wellness business. Built an integrated 7Ps marketing mix, STP target frameworks, and Ansoff matrix strategies targeting regional demographics. Designed specific omni-channel campaigns spanning localized print, organic video content, web/landing page design, and targeted social media ads to scale program enrollment. - Research Project
- Start-Up Venture Design & Project Management (Rooted Reach)(January 2026- March 2026), Appointed as Project Lead to direct a 5-member team in engineering a digitally native Caribbean tourism platform simulation. Spearheaded end-to-end project management, designing the B2B/B2C Webflow prototype and a comprehensive Business Model Canvas. Personally calculated all financial projections, constructing a 5-year projected income statement, P&L analysis, and a $20,000 startup cost structure with flat-cost scalability models. - Research Project
- Circular Economy Venture Design (The Grain Loop)(February 2026-April 2026), Formulated a sustainable business model (The Grain Loop) under a live brief with the CEO of East Anglian Brewers (UK) to solve regional manufacturing liabilities. Analyzed upcoming UK legislative changes to structure the startup under the Co-operative and Community Benefit Societies Act (CCBS). Engineered a "Zero-Basis Economics" supply chain utilizing brewery thermal waste heat and a 3-stage mutual liquidity model to maximize cash flow and protect 65%–72% profit margins. - Research Project
- Retail Consumer Behaviour & Experiential Analysis (PARFOIS) (January 2026- April 2026), Executed a comprehensive field research paper evaluating the Sustainable Competitive Advantage (SCA) of global fashion retailer PARFOIS at Gulf City Mall. Analyzed retail communication channels, free-form boutique store layouts, and fast-fashion variety chain strategies. Applied Gestalt psychology frameworks (Similarity, Proximity, Figure-Ground) to map visual merchandising data, delivering localized Omni-channel marketing and loyalty program recommendations to drive regional market share. - Research Project
- Consumer Psychology & Behavioral Strategy (Sacha Cosmetics)(September 2025- December 2025), Formulated a 3,150-word behavioral research analysis and strategic framework evaluating consumer psychology paradigms for local cosmetics leader Sacha Cosmetics. Analyzed store-level physical environment design cues, micro-influencer reference networks, and seasonal brand campaign structures. Engineered comprehensive digital strategy recommendations, designing multi-ethnic sensory model swatches for e-commerce platforms and planning sensory retail brand activations to enhance demographic market penetration. - Research Project
- Corporate Project Framework & Operations Design (Aruga Organics)(January 2026-April 2026), Applied PRINCE2 and PMI project methodologies to engineer an operational strategy for a corporate event launch venture. Developed detailed Work Breakdown Structures (WBS), automated resource dependencies, and structured a £110,000 bottom-up project baseline budget. Mitigated critical schedule delays via fast-tracking path models and constructed advanced stakeholder power matrices to resolve organizational communication bottlenecks. - Research Project
- New Product Development & Tech Commercialization (PulsePro Smartwatch)(September 2025- December 2025), Formulated a comprehensive New Product Development (NPD) process and commercialization blueprint for an AI-powered solar smartwatch venture (PulsePro). Mapped out a 5-year business analysis strategy projecting £13M in total sales volume, alongside an initial £127,000 cost implementation schedule. Coordinated internal alpha testing scenarios and external user beta-testing cycles, establishing strategic retail and specialized content-creator partnerships to execute target market positioning. - Research Project
Skills
Market entry strategy
Consumer analysis
Customer segmentation
Omni-channel strategy
Visual merchandising
Product development processes
Cash flow optimization
B2B Vendor & Supplier Relations
Supply chain logistics
Inventory management
Agile Project Management
Team leadership
Photography
Passionate about digital photography, landscape framing, and learning the technical nuances of Fujifilm camera systems. Enjoy practicing portrait composition and visual storytelling by capturing events for local community groups like Teleios & Faith Centre, while expanding editing skills across Adobe Lightroom, Photoshop, Affinity and Canva to create impactful media.
Languages
English
Native or Bilingual
Spanish
Limited Working
German
Limited Working
Timeline
Volunteer
Tabernacle of Prayer Inc. Penal.
07.2025 - 07.2026Read More
Operations and Marketing Co-ordinator
Superb Marketing Limited
06.2024 - CurrentRead More
Anglia Ruskin University (UK) -offered Via SAM Caribbean
Bachelor of Science from Business Management With Marketing
Read More