Avril Dudley
Couva
Summary
Marketing and admin professional with extensive experience. Skill set includes strong leadership abilities, problem-solving expertise, and strategic planning capabilities. Recognized for collaborative approach and adaptability, consistently achieving positive outcomes. Focus on integrity and strong communication skills. Aims to leverage academic knowledge and years of work experience in media and FMCG industries.
Forward-thinking Sales and Marketing Manager with expertise in coordinating and managing staff and deploying successful marketing campaigns. Persistent leader with history of surpassing revenue objectives with market-savvy approaches and persuasive negotiation skills. Talented project manager successful at tackling problems with tenacity and sound judgment.
Overview
25
25
years of professional experience
8
8
Certifications
Work History
Sales and Marketing Manager
Furniture House Ltd
03.2025 - Current
- Conducted market research to identify new business opportunities and stay ahead of industry trends.
- Analyzed sales and marketing data for improved strategies.
- Improved brand visibility with well-executed promotional campaigns and engaging social media content.
- Enhanced team collaboration through regular communication channels, fostering a positive work environment where ideas could flourish.
- Managed sales promotions and marketing strategies on major social media sites.
- Increased market share by identifying untapped customer segments and developing tailored offerings to meet their needs.
- Managed cross-functional teams to execute successful product launches and marketing initiatives.
- Led a high-performing sales team, providing coaching and ongoing support to ensure success.
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Delivered persuasive presentations to key stakeholders, securing buy-in for critical projects or proposals.
- Conducted market research to identify trends and adjust marketing strategies accordingly.
- Implemented systems and procedures to increase sales.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
Traffic Manager
TTT LTD
03.2024 - 02.2025
- Oversee and coordinate the logistical aspects of broadcasting operations.
- Ensuring that programming, commercials, and other content are scheduled and aired correctly and efficiently.
- Manage the daily flow of content, working with various teams to optimize schedules, resolve technical issues, and maintain broadcast quality.
- Scheduling and Log Management:
- Creating and Maintaining Logs: To populate traffic software with program schedules, create daily logs, and update them as needed.
- Scheduling Content: Determine the placement of commercials, promotional spots, and other content within programming, ensuring they air at the correct times and in the right formats.
- Working with Different Departments: Collaborate with sales, programming, production, and Master Control teams to ensure seamless traffic workflows.
- Ensuring Quality and Compliance:
- Monitoring Broadcast Quality: Monitor the quality of broadcasts and review content before it airs.
- Adhering to Timetables: Work under strict deadlines and ensure that schedules are followed accurately.
- Understanding Guidelines: Be familiar with broadcasting privacy guidelines and other relevant regulations.
- Problem Solving and Troubleshooting:
- Resolving Technical Issues: Assist in solving technical problems related to traffic management and broadcast operations.
- Troubleshooting Log Issues: Identify and resolve issues with program logs, commercial placements, or other traffic-related problems.
- Liaising with Control Rooms: Interact with control rooms and other teams to ensure smooth operation.
- Other Responsibilities:
- Working with External Vendors: Interact with external vendors for things like acquiring promotional content or resolving technical issues.
- Providing Reports: Provide Sales reports on sponsorship placement or other traffic-related data.
Marketing and Sales Officer
Amalgamated Security school
01.2024 - 03.2024
- Company Overview: Caribbean Institute For Security & Public Safety
- Marketing of the institution's courses and programs via social media platforms, the school's website and students database
- Caribbean Institute For Security & Public Safety
Sales and Marketing Assistant
Edward B. Beharry & Company Trinidad Ltd
12.2016 - 12.2023
- Schedule and coordinate meetings, appointments, and travel arrangements for employees and managers
- Drafting and responding to sales and marketing correspondence
- Coordinate promotions representatives at supermarket stores and the marketing of the company's events expansion to ensure attention to detail and adherence to company policy
- Maintain daily sales and commission reports, while tracking merchandisers store visits
- Manage and generate Product price survey reports for the management team
- Closing sales agreements with large independent and chain supermarket stores
- Procurement of raw materials and its exportation to Guyana
- Procurement of promotional items both locally and internationally
- Liaising with brokerage agent and government agencies for the importation of commodities
- Seek Events approvals from governmental bodies such a EMA, NLCB, Municipal corporations
- New business development through in chain stores such as Massy and HCL
- Preparing presentations, assembling reports, while maintaining the utmost confidentiality
- Maintaining stock counts of close to expiry, premiums and POP's
- Distribution of Premiums, Promotional items and POP's to Sales Reps, Merchandisers and Promoters
- Source and coordinate Promoters and vendors for In-store promotion
- Conduct trade visits, compile data collected for Price index report
- Follow social media trends and world observances to assist with company's social media platforms
- Assist in the creation and concept of online promotions
- Price Index analysis of competitors/Market trends analysis
- Monthly updates of the company's Accounts Receivables (AR) ageing accounts
- Print and distribute monthly customer statements
- Post daily van sales to QuickBooks
Programming, Traffic Coordinator and Chairman's Assistant
WIN COMMUNICATIONS LTD.
08.2000 - 04.2016
- Sourcing Programming Content from Local and International Distributors
- Opened, sorted, and distributed incoming messages and correspondence
- Recorded, transcribed and distributed minutes of meetings
- Training, Creating, Updating and maintaining a large and complex data base of Contracts
- Providing Daily & Monthly sales reports to General Manager and Chairman
- Ensuring all Broadcasting Programs is suitable for Airing
- Archiving Daily On-Air Transmission to storage devices
- Liaising Directly with Sales Reps, Agencies and In-House Clients Accounts, Production, Editing & Copy-Writer Departments
- Proofing All Advertising Commercial and Ensuring that it matches Clients request
- Booking all Newspaper & Radio Ads for WIN COMMUNICATIONS events on other frequencies
- Responding promptly to client concerns and complains
- Preparing Requisition Forms for the Purchasing of Stationery Material
- Flight bookings for the Chairman and Heads of Departments
- Ensuring Support staff work accurately and effectively to meet Deadlines
- Sending out Proposals to existing and potential clients, then following through to ensure contracts are sign, Commercials are aired and billed by accounts and cheques are collected
- Drawing up Contracts & Contras between companies for In-House Events and Promotion
Education
Social Media Specialization Certification - Fundamentals of Social Media Advertising
Coursera.Org
02.2021
Social Media Specialization Certification - Social Media Management
Coursera.Org
12.2020
Social Media Specialization Certification - Social Media Marketing
Coursera.Org
11.2020
Integrated Marketing Communications Advertising, Public Relations, Social Media management, Digital Marketing
IE University Business School
10.2020
Social Media Management
CTS- College of Computer and Business Science
04.2020
Bachelor of Business Administration - BBA
Australian Institute of Business (AIB)
10.2017
Associate Degree in Business Management - Diploma and Associate Degree Management
Australian Institute of Business (AIB)
01.2016
Advance Computers - Microsoft MS office, MS Windows
New Jersey - Computer Professional Learning Centre
Jersey City, NJ08.2000
Diploma Certificate - Payroll Accounting, Business Management, Taxation, Marketing & Salesmanship
Trinidad & Tobago Business Management Training Centre
12.1999
Typing Secretarial Studies, Technical & Vocational skills
Y.T.E.P.P
12.1998
Skills
- Digital marketing expertise
- Effective campaign planning
- Event management
- Skilled negotiator
Brand positioning techniques
Effective contract negotiations
Market expansion strategies
Market competitor analysis
Social media strategy
Innovative design guidance
Successful product launches
Creative campaign development
- Effective sales strategy development
Effective team leadership
Rapport and relationship building
Certification
Advertising with Meta License - May 2021
Awards
12/01/22, Successfully launched a new product line into Trinidad & Tobago Market. Won employee of the year for Edward B Beharry., 08/01/23, Successfully launched a new product line into supermarket chains., 03/01/17, Successfully topping Australian Institute of Business A.I.B exam in International Marketing, 2017., 05/01/16, Successfully launched a Discount Card company in three months with over 120 Merchants in the Chaguanas, Port of Spain and Point Fortin area in addition to membership., 12/01/07, First to close a $25,000 Advertising Contract deal for WIN TV on commencement., 12/01/06, Beyond The Call of Duty – Masala Radio 101.1FM Ltd.
Mailing Address
#8 Peter Street, Couva, Trinidad and Tobago
Timeline
Sales and Marketing Manager
Furniture House Ltd
03.2025 - Current
Traffic Manager
TTT LTD
03.2024 - 02.2025
Marketing and Sales Officer
Amalgamated Security school
01.2024 - 03.2024
Sales and Marketing Assistant
Edward B. Beharry & Company Trinidad Ltd
12.2016 - 12.2023
Programming, Traffic Coordinator and Chairman's Assistant
WIN COMMUNICATIONS LTD.
08.2000 - 04.2016
Social Media Specialization Certification - Social Media Management
Coursera.Org
Social Media Specialization Certification - Social Media Marketing
Coursera.Org
Integrated Marketing Communications Advertising, Public Relations, Social Media management, Digital Marketing
IE University Business School
Social Media Management
CTS- College of Computer and Business Science
Associate Degree in Business Management - Diploma and Associate Degree Management
Australian Institute of Business (AIB)
Advance Computers - Microsoft MS office, MS Windows
New Jersey - Computer Professional Learning Centre
Diploma Certificate - Payroll Accounting, Business Management, Taxation, Marketing & Salesmanship
Trinidad & Tobago Business Management Training Centre
Social Media Specialization Certification - Fundamentals of Social Media Advertising
Coursera.Org
Bachelor of Business Administration - BBA
Australian Institute of Business (AIB)
Typing Secretarial Studies, Technical & Vocational skills
Y.T.E.P.P
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