Blossom Heeraman
35 Satar Street, Aranguez, San Juan
Summary
Currently, I manage a team of 5 sales representatives who Market and Sells The Matouks, Mabels and MP range of products within the Grocery Down-Trade. I have a proven track record of achieving monthly sales quotas, with the ability to keep abreast of market trends, brand awareness, competitive marketing activities and providing weekly and monthly sales and marketing reports. Can efficiently manage merchandisers and sales representatives to ensure optimal performance levels and aid with achieving targets set. Reviews and implements pricing structure by monitoring competitor rates, cost, market conditions, supply and demand, sales planning, route management, time management, Accounts Receivables collections and regular trade visits. I also compile detailed reports on retail sales and market related trends, researches and innovative ideas that can be implemented to improve the company’s market performance. I also managed all customer and product complaints for the company. I can exhibit personal and professional integrity at all times, consistent with an organization’s mission, vision and values. Excellent customer relations and analytical skills. Good Creativity in developing strategies. Proactive individual, being able to work on own initiative, identify opportunities and develop and articulate reports in line with business needs. Solid managerial, administrative experience and the ability to manage multiple tasks in a pressured environment.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Grocery Division Sales Manager
National Canners Limited
10.2020 - Current
- Managed customer accounts and customer relationships.
- Analyzed sales data to identify trends and make recommendations for improvement.
- Managed sales team activities by evaluating needs of each territory and participating in sales calls.
- Monitored competitor activity to stay ahead of the competition in terms of products, services, and pricing.
- Identified potential new markets for products and services offered by the organization.
- Participated in customer meetings and worked closely with team to resolve customer satisfaction issues.
- Applied different approaches to changing work demands and to meet sales challenges.
- Managed a team of 5+ sales representatives throughout Trinidad.
- Analyzed customer data to identify trends, preferences, and opportunities for growth.
- Maintained up-to-date knowledge of industry developments through research activities and networking events.
- Prepared reports to detail variety of market conditions for management.
- Developed and implemented sales strategies to increase market share and profitability.
- Demonstrated ability to manage multiple tasks while remaining adaptable and flexible.
- Collaborated with departmental leaders to establish organizational goals, strategic plans and objectives.
- Responded quickly to meet customer needs and resolve problems.
- Developed marketing plans designed to promote specific product lines or services.
Merchandising Manager
National Canners Limited
07.2015 - 09.2020
- Performed regular audits of stores to ensure compliance with merchandising standards.
- Developed and implemented merchandising strategies to increase sales and profits.
- Analyzed data related to customer preferences, store performance, and market trends.
- Conducted research into emerging trends in order to identify new opportunities for growth.
- Monitored inventory levels and reordered products as needed to maintain stock levels.
- Resolved customer complaints regarding product availability or display placement issues.
Acting Mabels Division Brand Manager
National Canners Limited
09.2018 - 10.2018
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Consulted with product development teams to enhance products based on customer interest data.
- Researched and identified new opportunities for product and brand development.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
- Conducted research and analysis to determine brand positioning and messaging.
- Managed budget allocation and resource utilization to maximize marketing ROI.
Acting Catering Division Sales Manager
National Canners Limited
07.2018 - 08.2018
- Skilled at working independently and collaboratively in a team environment.
- Self-motivated, with a strong sense of personal responsibility.
- Excellent communication skills, both verbal and written.
- Worked well in a team setting, providing support and guidance.
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
Cariflex (1994) Limited
07.2001 - 07.2015
Marketing and Operations/Planning Supervisor
Cariflex 1994 Limited
08.2014 - 07.2015
- Negotiated contracts with external vendors and suppliers to secure required materials at competitive prices.
- Collaborated with other supervisors and managers in developing strategies for improving overall efficiency of the organization's plans.
- Established effective communication channels between teams to coordinate workflows and optimize efficiency.
- Created and maintained detailed records of all planning activities including cost estimates, resource allocation and budget tracking.
Assistant to The Chairman
Cariflex 1994 Limited
05.2010 - 07.2014
- Developed strategies to improve efficiency in day-to-day operations related to supporting the Chairperson.
- Collaborated with various departments to facilitate project completion on behalf of the Chairman.
- Researched industry trends and best practices related to executive assistant roles.
- Maintained confidentiality of sensitive information pertaining to corporate operations and personnel matters.
Supervisor Accounts
Cariflex 1994 Limited
01.2001 - 01.2010
- Reconciled vendor statements regularly, researching any discrepancies that may arise.
- Developed relationships with vendors by providing exceptional customer service.
- Worked closely with purchasing department to resolve any discrepancies between purchase orders and invoices.
- Researched complex payment issues and resolved them in a timely manner.
- Processed employee expense reports in a timely manner while adhering to company guidelines.
- Identified opportunities for cost savings through improved supplier contracts or better payment terms.
- Performed weekly review of all open AP transactions to ensure accuracy prior to payment processing.
- Managed full cycle accounts payable process from invoice entry to check runs and vendor payments.
- Created detailed reports on accounts payable activity for senior management.
- Supervised a team of 8 accounts payable specialists ensuring timely processing of all invoices.
Education
Bachelor of Science - Management Studies
University of The West Indies St Augustine
St. Augustine, Trinidad & Tobago05.2015
School of International Tours And Travel (SITAL)
Trincity, Trinidad & Tobago12.2005
Certified Accounting Technician (CAT) Level (I)
School of Business And Computer Science, Tertiary Education
Champs Fleurs, Trinidad & Tobago12.2003
O' Level (CXC)
EL Dorado Secondary Comprehensive School
EL Dorado, Trinidad & Tobago06.1999
Skills
- Leadership & Motivation
- Strong Communication Skills
- Sales achievement and creating reports
- Time Management
- Training and Coaching
Certification
University of the West Indies St Augustine, Trinidad & Tobago
May 2021 – August 2021
Gained Certification in Spanish for Emergency Health and Safety Response
Moore and Moore Training Consultants
February 2005
Certificate of Participation
Leadership Skills for Supervisors
21st Century Leadership
Managing Human Relations
Building Teams
Practical Supervisory Skills
Ministry of Tertiary Education- Sangre Grande, Trinidad & Tobago
December 2001
Gained certification in Computer Repairs (A+ Certification)
Micro Corporate Training Institute - Arima, Trinidad & Tobago
September 1999
Gained certification in Microsoft Office Suite
Microsoft Word
Microsoft Excel
Microsoft Access
Microsoft Power-Point
Additional Information
Mr. Mohan Harrilal
Retired Divisional Sales Manager
National Canners Limited
685-3768
Ms. Natasha Gebodh
Training and Competency Manager
Stork Technical Services
331-2296
636-8805
Timeline
Grocery Division Sales Manager
National Canners Limited
10.2020 - Current
Acting Mabels Division Brand Manager
National Canners Limited
09.2018 - 10.2018
Acting Catering Division Sales Manager
National Canners Limited
07.2018 - 08.2018
Merchandising Manager
National Canners Limited
07.2015 - 09.2020
Marketing and Operations/Planning Supervisor
Cariflex 1994 Limited
08.2014 - 07.2015
Assistant to The Chairman
Cariflex 1994 Limited
05.2010 - 07.2014
Cariflex (1994) Limited
07.2001 - 07.2015
Supervisor Accounts
Cariflex 1994 Limited
01.2001 - 01.2010
Bachelor of Science - Management Studies
University of The West Indies St Augustine
School of International Tours And Travel (SITAL)
Certified Accounting Technician (CAT) Level (I)
School of Business And Computer Science, Tertiary Education
O' Level (CXC)
EL Dorado Secondary Comprehensive School
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