Boris Sawh

• Responsible for the execution of TTL’s commercial strategy with the management teams of the various export distributors in the following markets: Grenada, St. Vincent, Antigua, St. Kitts & Nevis, St. Maarten, Dominica, Belize, Anguilla and Suriname.
• Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
• Launched new product lines by conducting extensive competitor analysis and identifying gaps in existing market offerings.
• Drove revenue growth by identifying and securing new business opportunities in untapped markets as well as new business partners in existing markets.
• Conducted market analysis to identify trends and adjust business strategies accordingly.
• Increased brand visibility with creation and execution of comprehensive marketing strategies both digitally and in-stores.

Accomplishments:

• Successfully grew the business for our brands in markets with existing local converting plants, including Grenada, St. Vincent, and Suriname, by leveraging strategic initiatives and brand differentiation to achieve growth.
• Contributed to a regional team that successfully reshaped the organizational and go-to-market strategy for the AFH (Away From Home) category.
• Assisted in developing and implementing revised distribution agreement contracts for all regional distributors, leading to improved distributor engagement with active pursuit of sales targets and enhanced compliance with contractual terms.

• Established strong client relationships through consistent communication and excellent customer service.
• Coached and mentored all Field Sales Coordinators (FSCs) within the General Accounts Channel (B Accounts), resulting in improved team performance, enhanced sales skills, and increased achievement of sales targets.
• Expanded market share with targeted marketing campaigns and strategic product placements.
• Accompanied sales representatives on site visits to resolve issues and foster and build relationships.
• Cultivated cross-functional partnerships with sales and support teams to achieve commercial and departmental objectives.
• Developed key account management strategies that resulted in strengthened partnerships and increased revenue.
• Tracked daily sales to assess channel performance, identifying and addressing gaps to optimize sales opportunities and drive continuous improvement in channel effectiveness.

Accomplishments:

• Nominated for the Leader of the Year Award within my first year of tenure, recognizing exceptional leadership and outstanding contributions to the team and organization.
• Successfully led the first General Accounts team to achieve 100% of sales targets across all members, resulting in a 27% year-over-year business growth by the end of 2019.
• Effectively managed accounts flagged as high-risk by accounts receivable, transforming them into good standing, significantly enhancing overall credit management and reducing financial risk.
• Implemented a new system to assist Field Sales Coordinators in calculating customer stock cover and enhancing order processing, leading to more accurate inventory management and streamlined order fulfillment.

• Developed and executed timely marketing plans for all brands in my portfolio, driving strategic brand positioning and market presence.
• Trained sales and merchandising teams on product details, sales techniques, and trade execution, enhancing team performance and sales effectiveness.
• Coordinated all TTBS yearly audits, including training warehouse staff to meet standards and ensuring seamless adherence to procedures throughout the year.
• Effectively managed and trained Pet Care representatives, leading to improved performance and enhanced team capabilities.
• Prepared accurate budgets, sales forecasts, and gross profit projections, supporting financial planning and business strategy.
• Prepared and analyzed monthly sales reports, including competitor activity, to inform strategic decisions and drive performance improvements.
• Managed A&P budgets efficiently, ensuring optimal allocation and utilization of resources.
• Negotiated with international suppliers to achieve brand growth and strengthen market presence.

Accomplishments:

• Created a specialized channel for Pet Care reps, boosting business by 30% and increasing overall Clorox Cleaners sales by 14% by the end of 2018.
• Won the Brand Manager Award as the first to elevate Clorox International brands to the million-dollar sales revenue category.
• Recognized at the regional brand manager conference in the Dominican Republic by MARS Pet Care for "Best in Class" and pioneered the implementation of "Hot Spots" for the Pet Care Line in the region.
• Spearheaded the redesign of Clorox bleach products to align with international branding, overseeing the transformation of all SKUs through updated molds and product labels.

• Delivered comprehensive service to intermediaries and clients across all company operations.
• Marketed and acquired new business for various product lines.
• Ensured high retention rates for renewals from brokers, agencies, and direct clients.
• Monitored and assisted in the collection of outstanding premiums from broker distribution.
• Resolved issues between Maritime General and brokers.
• Signed policy documents and endorsements.