Brian Foneth
New Jersey
Summary
Top-performing strategist who converts vision into actions and successful results. With a robust 15+ years in Multimedia, Strategy, Operations, Communications, Marketing, Brand Management, Project Management, and Sales. Developed expertise that ensures strong strategic focus and operational discipline. Proven track record of working effectively to formulate strategy, create and market new initiatives and provide effective direction. Demonstrated ability to leverage connections to build collaborative relationships, manage employees, and guide execution.
Overview
20
20
years of professional experience
Work History
Communications, Marketing and Events Officer
Urban Development Corporation of Trinidad and Tobago Limited (UDeCOTT)
06.2019 - Current
- Oversees company promotions, products, and services to clients to increase brand awareness and overall revenue.
- Spearheads the arrangements (Internal and External) for Sod-Turnings, Site Visits, Special Visits, Conferences, media launches/conferences, and Handing Over Ceremonies
- Creates social media content across multiple platforms according to content calendars and promotion schedules.
Account Executive/Senior Media Buyer/Strategic Account Manager
CMB Advertising
01.2016 - 05.2019
- Planned Marketing Events, implemented, and tracked sales and marketing strategies.
- Managed accounts to retain existing relationships and grow share of business.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Senior Communications Officer
Ministry of Energy and Energy Affairs
01.2013 - 01.2016
- Led the coordination and implementation of the National Energy Communication Campaign; inclusive of budgets, advertising agencies, website and social media
- Team Lead of a multidisciplinary staff on a national rollout of an energy awareness and outreach campaign, winning seven (7) awards (international, regional and national)
- Conducted stakeholder engagements, preparation and dispatch of media releases and internal communications, event coordination and copywriting
- Represented the Ministry at various international Renewable Energy Conferences
Senior Account Executive
Rostant Advertising
01.2012 - 01.2013
- Brought in over 1 million in revenue while managing multiple high-profile accounts.
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Resolved issues promptly to drive satisfaction and enhance customer service.
Program Manager - Television/Radio
Caribbean New Media Group (CNMG)
01.2005 - 01.2012
- Successfully developed and implemented a strategic business plan for CNMG -TV (C-TV)
- Improved the station's market share and revenue by recalibrating the programming content to align with current market trends
- Managed station programming and advertising budget
- Reduced expenditure by negotiating contracts with international program distributors
- Collaborated with the sales and marketing department to develop sales kits, social media campaigns and promotional material
Marketing and Advertising Manager
Guardian Media Limited (G.M.L)
01.2004 - 01.2005
- Developed campaigns, led design and tracked results.
- Worked with marketing department to create targeted advertising strategies for key customer demographics.
- Collected performance data on each promotion to better plan future events.
- Directed creative process for traditional and online ads.
Education
Bachelor of Arts - Mass Communication
College of Science, Technology And Applied Arts
Port Of Spain - TrinidadMBA - Marketing And Brand Management
Anglia Ruskin University
Port Of Spain - Trinidad11.2017
Skills
- Increasing Public Awareness
- Developing Promotional Concepts
- Event Planning
- Strategic Marketing
- Customer Acquisition
- Customer Relations
- Relationship Management
- Advertising
References
- Ms. Ria Slater, Sales & Marketing Manager, CNMG, (868) 702-9492
- Ms. Brenda John, Executive Human Resource Manager, Port Authority of Trinidad and Tobago, (868) 788 - 0883
- Ms. Abbeygail De Souza, Human Resource Manager, Rostant DDB Advertising, (868) 777-8427
Timeline
Communications, Marketing and Events Officer
Urban Development Corporation of Trinidad and Tobago Limited (UDeCOTT)
06.2019 - Current
Account Executive/Senior Media Buyer/Strategic Account Manager
CMB Advertising
01.2016 - 05.2019
Senior Communications Officer
Ministry of Energy and Energy Affairs
01.2013 - 01.2016
Senior Account Executive
Rostant Advertising
01.2012 - 01.2013
Program Manager - Television/Radio
Caribbean New Media Group (CNMG)
01.2005 - 01.2012
Marketing and Advertising Manager
Guardian Media Limited (G.M.L)
01.2004 - 01.2005
Bachelor of Arts - Mass Communication
College of Science, Technology And Applied Arts
MBA - Marketing And Brand Management
Anglia Ruskin University
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