Dale Azard Baksh
Freeport
Summary
Results-driven sales professional with proven expertise in strategic planning, client relationship management, and revenue growth. Adept at leading high-performing teams and fostering collaboration to meet and exceed targets in dynamic environments. Strong communicator with knack for analyzing market trends and implementing effective sales strategies. Known for adaptability and reliability, ensuring seamless operations and continuous improvement.
Overview
30
30
years of professional experience
Work History
National Sales Manager
Trinidad Seafoods Ltd
Freeport, Trinidad And Tobago
03.2025 - 09.2025
- Developed and implemented national sales strategies to enhance market penetration and revenue growth.
- Led cross-functional teams to optimize product offerings and drive customer engagement initiatives.
- Analyzed market trends and competitor activities to identify new business opportunities and enhance sales tactics.
- Cultivated relationships with key accounts, ensuring high levels of customer satisfaction and retention.
- Mentored junior sales staff, providing guidance on best practices and professional development.
- Streamlined reporting processes using CRM tools, increasing accuracy in sales forecasts and pipeline management.
- Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
- Met with customers to give sales presentations, negotiate contracts and promote services.
- Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
- Remained responsive to changing targets by preparing monthly, quarterly and annual sales reports and forecasts.
- Implemented data-driven decision-making processes for optimizing sales performance and targeting new opportunities.
- Established strong partnerships with channel partners for seamless distribution of products across various regions.
- Developed and maintained key relationships with clients, leading to an enhanced customer loyalty and increased repeat business.
- Increased sales revenue by implementing innovative marketing strategies and effective sales team management.
- Enhanced communication within the sales team through regular meetings, updates, and training sessions.
- Predicted shifts in regional and national marketplaces using current industry knowledge to stay ahead of competition.
- Analyzed industry trends to maintain a competitive edge in pricing strategies and product offerings.
- Created customized solutions for unique client needs resulting in increased customer satisfaction.
- Collaborated with other departments on various projects such as product development or marketing campaigns to achieve cohesive business goals.
- Directed effective hiring, orientation, training, development and retention of sales staff to maximize team performance.
- Streamlined operations within the sales division, improving efficiency while reducing operating costs.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Implemented systems and procedures to increase sales.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Sales Manager
KC CONFECTIONERY LIMITED
05.2024 - 10.2024
Sales Manager
HAND ARNOLD COMPANY LIMITED
09.2023 - 04.2024
Area Sales Manager
ALSTONS MARKETING COMPANY LIMITED
01.2016 - 01.2023
Sales Representative
ALSTONS MARKETING COMPANY LIMITED
01.2014 - 01.2016
Brand Manager
ALSTONS MARKETING COMPANY LIMITED
01.2012 - 01.2014
Sales Representative
ALSTONS MARKETING COMPANY LIMITED
01.2006 - 01.2012
General Manager
SUNLAND FOODS
01.2004 - 01.2006
Sales Representative
SUNLAND FOODS
01.2004 - 01.2006
Sales Representative
KC CONFECTIONERY LIMITED
01.1999 - 01.2004
General Manager
SACHA COSMETICS
01.1998 - 01.1999
Fabricator
MK ASGARALI & SONS LIMITED
01.1996 - 01.1999
Education
BSc (Hons) - Management
University of London
01.2010
CSEC Passes - undefined
Couva Private Grammar School
01.1996
CSEC Passes - undefined
Couva Government Secondary
01.1995
Skills
- Inspires Trust
- Innovative
- Accountable and Committed
- Effective People Management
- Adaptable/Flexible
- Great Communication Skills
- Sales leadership
- Networking expertise
- Sales strategies
- Market development
- Forecasting
Training
- Experiential Leadership Development Programme Lok Jack Institute 2013
- Certificate in Negotiations and Mediation 2018
- Ask Leadership by Nigel Wall 2019
- Certificate in 4-Day Leadership Development Program by Shane Ram 2020
- Certificate in CRM: An Introduction to Customer Relationship Management 2022
- Certificate in Critical Thinking 2022
- High Performance Selling by the Capari Group by Chris May 2022
- Certificate in Cybersecurity- Defendify 2022
- Strategic Marketing by P&G, PepsiCo, Reckitt Benckiser, Conners 2023
- Power BI Data Analysis 2023
Timeline
National Sales Manager
Trinidad Seafoods Ltd
03.2025 - 09.2025
Sales Manager
KC CONFECTIONERY LIMITED
05.2024 - 10.2024
Sales Manager
HAND ARNOLD COMPANY LIMITED
09.2023 - 04.2024
Area Sales Manager
ALSTONS MARKETING COMPANY LIMITED
01.2016 - 01.2023
Sales Representative
ALSTONS MARKETING COMPANY LIMITED
01.2014 - 01.2016
Brand Manager
ALSTONS MARKETING COMPANY LIMITED
01.2012 - 01.2014
Sales Representative
ALSTONS MARKETING COMPANY LIMITED
01.2006 - 01.2012
General Manager
SUNLAND FOODS
01.2004 - 01.2006
Sales Representative
SUNLAND FOODS
01.2004 - 01.2006
Sales Representative
KC CONFECTIONERY LIMITED
01.1999 - 01.2004
General Manager
SACHA COSMETICS
01.1998 - 01.1999
Fabricator
MK ASGARALI & SONS LIMITED
01.1996 - 01.1999
CSEC Passes - undefined
Couva Private Grammar School
CSEC Passes - undefined
Couva Government Secondary
BSc (Hons) - Management
University of London