Danielle Lalla
Edinburgh
Summary
Dynamic Manager offering expertise in building partnerships, retaining key accounts and enhancing profit channels. Strong leader with proficiency in growing professional network, influencing decision-makers and devising successful strategies. Collaborative and strategic leader with robust background in customer relationship management. Motivated individual with experience in customer service and sales. Skilled in building customer relationships and understanding customer needs. Strong communication and interpersonal skills for providing superior customer service.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Client Relationship Manager
Radisson Hotel Trinidad
02.2024 - Current
- Led sales efforts to drive hotel revenue through corporate partnerships, event packages, and customer engagement strategies.
- Developed and executed strategic sales plans, exceeding monthly sales targets and increasing room bookings in high-demand periods.
- Collaborated with marketing to create seasonal promotions for key events such as Carnival, holiday packages, and sporting events, generating significant business traction.
- Negotiated contracts with major clients for exclusive event hosting, resulting in a consistent increase in banquet and room sales.
- Fostered relationships with long-standing corporate clients, providing customized solutions and services to maintain high satisfaction and loyalty.
- Analyzed market trends and competitor strategies to develop competitive pricing and promotional offers, ensuring sustained growth.
Key Account Manager
Rentokil Initial
05.2022 - 12.2023
- Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
Sales Manager
UltraPharm Marketing Limited
06.2020 - 05.2022
- Monitored customers buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
Senior Account Executive
Massy Technologies
02.2019 - 05.2020
- Maintained contact information database by keeping account details updated, clear and relevant.
Account Representative
DHL Express
02.2018 - 02.2019
- Met with existing customers and prospects to discuss business needs and recommend optimal shipping solutions.
Medical Sales Representative
Medilex
09.2016 - 12.2017
- Demonstrated proper ophthalmic equipment use by showing clients product setup and operation using advanced knowledge of medical and surgical processes.
Medical Representative
AlterPharma (Pfizer)
01.2017 - 09.2017
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
Medical Representative
Novartis
12.2011 - 12.2015
- Analyzed market to identify new opportunities and strengthen relationships with hospitals, medical centers and primary provider physicians.
Sales Representative
Ansa Automotive
05.2007 - 11.2011
- Met with existing customers and prospects to discuss personal needs and recommend solutions.
Education
Diploma - Information Technology
University of Cambridge
MBA - Project Management Financial Analysis Organizational Behavior Marketing Dynamics of Strategy Research Methods Decision Making and Problem Solving Organizational Transformation Business Analysis
Anglia Ruskin University
Skills
- Sales and Marketing Strategies
- Key Account Management
- Customer Relationship Management (CRM)
- Revenue Growth & Profit Optimization
- Team Leadership & Development
- Business Development & Negotiations
- Project & Event Management
- Customer-Centric Solutions
- Market Analysis & Competitive Positioning
Certification
- Selling Techniques (Dale Carnegie) 2009
- Peer Counselor (NIHERST)
- Meditation Coach
Languages
Spanish
Cover Letter
Dear Hiring Manager,
Throughout my career, I have contributed to impacting business outcomes through effective organization, prioritization, and execution of key projects. My skills and qualifications are an ideal match to the position's requirements and will bring immediate value to your company's goals.
Previously, in my Sales Manager role, I exercised a calculated and methodical approach to problem solving. While I am independently motivated, I value team efforts and collaborate productively within groups. Additionally, I am knowledgeable in strategy and goal setting and sales training with proficiency in sales.
Because my professional goals and current experience align with your company's mission and values, this opportunity is especially exciting. I believe my critical thinking, customer service and teamwork abilities will support and drive your continued organizational success.
To demonstrate the scope of my career history and professional competencies, please take a moment to review my attached resume. I appreciate your evaluation of my credentials and subsequent response.
Timeline
Client Relationship Manager
Radisson Hotel Trinidad
02.2024 - Current
Key Account Manager
Rentokil Initial
05.2022 - 12.2023
Sales Manager
UltraPharm Marketing Limited
06.2020 - 05.2022
Senior Account Executive
Massy Technologies
02.2019 - 05.2020
Account Representative
DHL Express
02.2018 - 02.2019
Medical Representative
AlterPharma (Pfizer)
01.2017 - 09.2017
Medical Sales Representative
Medilex
09.2016 - 12.2017
Medical Representative
Novartis
12.2011 - 12.2015
Sales Representative
Ansa Automotive
05.2007 - 11.2011
Diploma - Information Technology
University of Cambridge
MBA - Project Management Financial Analysis Organizational Behavior Marketing Dynamics of Strategy Research Methods Decision Making and Problem Solving Organizational Transformation Business Analysis
Anglia Ruskin University
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