Dexter Lal
Marketeting Manager
Arouca
Summary
Strategic marketing and communications leader with over 15 years of experience directing brand strategy, stakeholder engagement, and integrated marketing campaigns. Proven expertise in managing high-performing teams, developing multi-year communications plans, and executing large-scale public awareness initiatives. Adept at providing executive-level counsel, managing significant budgets, and leveraging digital media to enhance organizational reputation and achieve strategic goals.
Overview
20
20
years of professional experience
Work History
Consultant
Rethink Consultancy Ltd.
11.2024 - 04.2025
- Advise clients on strategic partnerships and marketing initiatives to drive business growth.
- Identify and source new client opportunities, developing tailored proposals and negotiating service agreements.
Small Business Owner
05.2022 - 04.2024
- Launched and managed two successful ventures, overseeing all aspects of operations, including hiring, training, and motivating staff.
- Developed and executed marketing and sales promotion strategies that achieved sales targets and established a competitive market advantage.
- Managed supplier relationships and inventory control to ensure an efficient supply chain.
Sales and Operations Manager
Fresh Farm Limited
10.2021 - 03.2022
- Directed sales strategy and warehouse operations, managing key accounts and a team of staff.
- Spearheaded the company's digital presence by managing and updating the Fresh Farm Facebook page daily, increasing customer engagement.
- Implemented systems for accounts receivable, ensuring timely payments and maintained adequate stock levels for all customers, including managing a weekly supply chain to Tobago.
Marketing Manager, Consumer Division
Oscar Francois Limited (OFL)
04.2017 - 12.2017
- Strategic Leadership: Led the strategic planning for the Consumer Division, managing a team of Brand Managers, Key Account Representatives, and a Social Media/Graphic Coordinator.
- Budget & Planning: Developed and managed annual departmental budgets, setting monthly sales targets and allocating Advertising & Promotion (A&P) spend for multiple major brands.
- Brand & Campaign Management: Directed the development of annual brand plans and promotional calendars. Introduced new products to the market and evaluated international trends for local adaptation.
- Departmental Innovation: Established an internal Graphic and Social Media department, creating new procedures to streamline workflow between creative personnel and brand management, improving campaign execution efficiency.
Brand Manager
Angostura Limited
10.2011 - 04.2017
- Portfolio Management: Held full P&L responsibility for a portfolio of key brands (Correia's Hard Wine, Forres Park Puncheon, Angostura Rum Punch, Single Barrel), developing and executing 1-3 year marketing plans.
- Integrated Marketing Campaigns: Created and managed multi-channel campaigns, including TV, radio, print, and out-of-home (billboard) advertising, in collaboration with external agencies.
- Event & Sponsorship Management: Planned, coordinated, and executed major event sponsorships, managing all logistics from bar setup to staffing and décor.
- Trade Engagement: Conducted regular trade audits and equipped sales teams with promotional materials and incentive programs, ensuring optimal brand visibility and placement in on-premise and off-premise locations.
Sponsorship Officer
Angostura Limited
06.2005 - 10.2011
- Strategy & Evaluation: Developed and managed the sponsorship budget, evaluating event proposals to ensure alignment with brand target consumers and strategic objectives.
- Execution & Logistics: Led the on-the-ground execution of promotions and signage for major events, including Carnival, Jazz Festival, and World Cup viewings.
- Process Improvement: Implemented departmental policies and procedures and maintained a database of promoters and events to streamline operations and measure ROI.
Education
International Masters - Strategic Marketing
Arthur Lok Jack Graduate School of Business
01.2017
Events Management Certificate - undefined
Arthur Lok Jack Graduate School of Business
01.2010
Certificate - Marketing
Chartered Institute of Marketing
01.1999
Teachers Diploma - undefined
Teachers Training College
01.1997
Skills
- Strategic Communications: Communications Strategy Development, Stakeholder & Citizen Engagement, Media Relations, Public Relations, Crisis Management, Change Management
- Marketing Leadership: Brand Management, Digital & Social Media Strategy, Event Management, Sponsorship & Partnerships, Market Research & Analysis
- Business Operations: Team Leadership & Mentoring, Budget Development & Management, P&L Management, Strategic Planning, Policy & Procedure Development, Vendor & Consultant Management
- Technical Skills: Microsoft Office Suite, SAP, Social Media Platforms
Why this rewrite works for the Government Director Role
- Modern, ATS-Friendly Format: The clean, single-column layout is easily scannable by both humans and software.
- Powerful Summary: The professional summary immediately positions you as a "leader" with experience in key areas like "stakeholder engagement" and "executive-level counsel."
- Achievement-Oriented Bullets: Responsibilities are reframed as achievements using strong action verbs (e.g., "Spearheaded, Directed, Established, Led").
- Incorporates Job Keywords: The resume is packed with keywords from the job description, such as "strategic communications," "stakeholder engagement," "digital media," "crisis management," "budget development," and "managing consultants."
- Highlights Leadership: Your experience managing teams at OFL and Angostura is prominently featured to match the "directing staff" requirement.
- Showcases Relevant Skills: The "Core Competencies" section allows recruiters to quickly see your fit for the role's critical areas.
- Next Step: To make this even stronger, try to add specific, quantifiable achievements to your bullet points. For example:
- Instead of "Increased customer engagement," say "Increased customer engagement on Facebook by 40% within 6 months."
- Instead of "Managed annual departmental budgets," say "Managed an annual departmental budget of $500,000, consistently delivering campaigns 5% under budget."
- You have the experience. This revised resume will help you present it powerfully. Good luck
Timeline
Consultant
Rethink Consultancy Ltd.
11.2024 - 04.2025
Small Business Owner
05.2022 - 04.2024
Sales and Operations Manager
Fresh Farm Limited
10.2021 - 03.2022
Marketing Manager, Consumer Division
Oscar Francois Limited (OFL)
04.2017 - 12.2017
Brand Manager
Angostura Limited
10.2011 - 04.2017
Sponsorship Officer
Angostura Limited
06.2005 - 10.2011
Events Management Certificate - undefined
Arthur Lok Jack Graduate School of Business
Certificate - Marketing
Chartered Institute of Marketing
Teachers Diploma - undefined
Teachers Training College
International Masters - Strategic Marketing
Arthur Lok Jack Graduate School of Business
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