Dzuel Gittens-Sylvester
Corporate Communications
Port Of Spain
Summary
Experienced communications and public relations professional knowledgeable about optimizing plans to reach both internal and external stakeholders. Adept at producing, editing and shaping material for different needs to promote organizational efficiency.
Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings. Uses independent decision-making skills, analytics and sound judgment to positively impact company success.
Overview
23
23
years of professional experience
Work History
General Manager
Wishlist Enterprises Limited
01.2004 - Current
- Developed and implemented strategies to increase sales and profitability.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Developed and maintained relationships with customers and suppliers through account development.
- Managed budget implementations, employee evaluations, and contract details.
- Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
- Formulated policies and procedures to streamline operations.
- Introduced new methods, practices, and systems to reduce turnaround time.
- Analyzed market trends and competitor activities to create competitive advantages.
- Provided thoughtful guidance to personnel in navigating and resolving snags in productivity.
- Collaborated with cross-functional teams to develop innovative solutions.
- Provided strategic oversight of marketing and promotional campaigns to keep campaigns aligned with overall goals and objectives.
- Trained new employees on proper protocols and customer service standards.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Interacted well with customers to build connections and nurture relationships.
- Assisted in recruiting, hiring and training of team members.
- Trained and guided team members to maintain high productivity and performance metrics.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Implemented business strategies, increasing revenue and effectively targeting new markets.
Marketing Associate
Caribbean Paper and Printed Products Ltd
06.2004 - 06.2008
- Edited website content and database to keep information correct and up-to-date.
- Developed marketing strategies and resolved problems to drive sales.
- Planned and executed events and marketing programs to increase qualified leads.
- Performed ongoing analysis to develop and advance future marketing strategies.
- Coordinated art and graphics creation for effective merchandising.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Used search engine optimization to improve traffic to brand websites.
- Provided analytical support and monitored data quality by interpreting and summarizing data and trends.
- Managed [Number] [Type] social media projects to build reputation and obtain new traffic.
- Used [Type] and [Type] marketing techniques to maximize brand exposure and maintain existing customer loyalty.
- Managed and reviewed [Number] [Type] projects to resolve any quality, communication and delivery issues.
- Created customized marketing materials to increase product awareness.
- Researched and evaluated potential new markets and products.
- Managed campaigns for various clients that consistently exceeded sales goals.
- Wrote engaging and successful marketing, advertising, and website copy.
- Tracked key performance indicators to measure success of campaigns.
- Generated reports to support development and implementation of marketing plans.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
- Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews.
- Conducted primary and secondary research to better understand customer needs and behaviors.
Graphic Designer
ScripJ Printers Limited
09.2000 - 09.2003
- Developed creative design for print materials, brochures, banners, and signs.
- Developed creative design for print materials, banners and signs.
- Created digital image files for use in digital and traditional printing methods.
- Met with customers to present mockups and collect information for adjustments.
- Completed final touches for projects such as images sizes and font selection.
- Designed creative digital displays used in online advertising for local businesses.
- Completed final touches for projects before rollout.
Education
Workshop - Introduction To Labour Law And Industrial Relation
08.2023
Bachelor of Arts - Mass Communication
11.2016
Associate of Applied Science - Journalism & Public Relations
11.2013
Diploma - LCCI Diploma in Marketing
Diploma - N.C.C Diploma in Computer Studies
Skills
- Performance Improvement
- Staff Motivation
- Client Relations
- Team Leadership
- Staff Management
- Strategic Planning
- Project Planning
- Networking Abilities
- Cross-Cultural Communications
- Event Management
- Communication Skills
- Market Growth
- Marketing
- Verbal and Written Communication
- Corporate Branding
- Corporate Communications
- Audio Technology
- Corporate Promotions
- Executive Calendars
- Press Kits
- Developing Promotions
- Crisis Communications
- Internal Communications
- Design Direction
- Special Event Projects
- Presentation Materials
- PR Strategy Development
- Strategic Positioning
- Social Media Monitoring
- Corporate Events Planning
Vocations
Since September 2019 Alumni, Public Relations Officer
Since March 2023 Parent Teacher Association, Secretary
Establishment and maintenance of social media and communication platforms at the Diego Martin Central Secondary School.
Improved the communication between the institution and its local and international publics, through the use of social media platforms.
Produced reports of the measured management, growth and engagement statistics for the Annual General Meetings.
Since September 2015 Parent Teacher Association, Secretary
Assisted the PTA-Executive to establish and maintain a facebook page to communicate with parents and past students of the St. Ursula’s Girls Anglican School. Improved the awareness and sharing of current affairs, notifications and other related content to stakeholders.
August 1993 - 1995
Caribbean Children’s Press invested both time and resources into various community projects in the Debe/ Belle View and Upper Long Circular areas. Projects that fostered team spirit, including vacation camps for youths 5-15 years of age, sponsorship of a basketball team for males 15-25 years and the building of a recreational park.
Participation on each of those committees was voluntary but key to keeping the Managing Director updated and maintaining records, taking minutes and organizing meetings were some of my responsibilities.
Timeline
Marketing Associate - Caribbean Paper and Printed Products Ltd
06.2004 - 06.2008
General Manager - Wishlist Enterprises Limited
01.2004 - Current
Graphic Designer - ScripJ Printers Limited
09.2000 - 09.2003
CTS College - Workshop, Introduction To Labour Law And Industrial Relation
COSTAATT - Bachelor of Arts, Mass Communication
COSTAATT - Associate of Applied Science, Journalism & Public Relations
Institute of Training And Development (INTAD) - Diploma, LCCI Diploma in Marketing
School of Accounting And Management - Diploma, N.C.C Diploma in Computer Studies
Similar Profiles
Megan David-BurksMegan David-Burks
Sales Associate at Wedding WishlistSales Associate at Wedding Wishlist
Arshitha IppaguntaArshitha Ippagunta
DBA MySQL (Contract) at CG Enterprises Private LimitedDBA MySQL (Contract) at CG Enterprises Private Limited
Vaishali ShahVaishali Shah
Assistant Manager-Legal at Wipro Enterprises LimitedAssistant Manager-Legal at Wipro Enterprises Limited