Gina Abdool
Port of Spain,Trinidad And Tobago
Summary
Business Development and Marketing Leader experienced in enhancing sales and bookings within hotel and higher education sectors. Achieved increased brand visibility and customer engagement through comprehensive marketing strategies and team alignment. Led rebranding initiatives and refurbishment projects, significantly improving guest experiences and property appeal.
Overview
2
2
Languages
3
3
years of post-secondary education
18
18
years of professional experience
Work History
Business Development and Senior Executive Manager
The Pavilion Hotel
, England
09.2019 - 01.2024
- Team member of the hotel's executive strategic planning committee
- Established strategic goals to increase sales and bookings, aligning team efforts with overall business objectives
- Managed sales team operations
- Developed Pavilion Hotel's Strategic Marketing and Communication Plan to enhance brand visibility and attract target customers
- Plan and execute the re-branding of the hotel
- Develop online and Digital Marketing Strategies
- Crafted new processes and procedures for the sales and marketing team.
- Managed refurbishment and enhancement of hotel rooms, improving guest experience and property appeal
- Developed service standards aligned with Pavilion Hotel brand expectations.
Senior Marketing Officer III
MIC Institute of Technology
07.2016 - 07.2018
- Increased 2016/2018 trainees programme intake by 200%, based on data from MIC-IT Records and Registration Unit.
- Developed and implemented strategic "Integrated Marketing and Communication Plan" leveraging offline and online strategies to enhance brand visibility.
- Work with external advertising agencies. Monitor and ensure the company's projects are delivered promptly and the company's marketing and Communication standards are realized.
- Created advertising content for booklets, flyers, brochures, registration forms, posters, banners, and corporate invitations across various media platforms.
- Increased 2016/2018 Trainees Programme Intake by 200% statistical data received from MIC-IT Records and Registration Unit.
Senior Business Development & Marketing Specialist
National Training Agency
01.2014 - 06.2016
- Develop a strategic marketing campaign to capture all business sectors in Trinidad and Tobago to strengthen job placement opportunities for OJT Trainees.
- Oversaw and directed OJTP marketing and communications structure, enhancing overall effectiveness.
- Developed strategic marketing campaign targeting all business sectors in Trinidad and Tobago to increase job placement opportunities for OJT trainees.
- Oversaw and directed the OJTP marketing and communications structure functionalities.
- Liaised with public/private sector employers to secure diverse placement opportunities for OJT trainees.
- Coordinate the company's participation at public events and ensure the company's corporate image is displayed at a high standard.
- Authored press releases to communicate key company updates to the media. and Public Relations Initiatives.
- Provided status reports to the Placement Manager.
Communications Specialist
National Training Agency Trinidad and Tobago
01.2011 - 01.2014
- Oversaw International and Government Protocol Management.
- Collaborated with the Ministry of Tertiary Education and Skills Training as local and international government events protocol officer, ensuring seamless execution of official protocols.
- Collaborated with the Ministry of Tertiary Education and Skills Training as the local and international government events protocol officer.
- Develop and implement Marketing and Advertising Plans strategically - using Integrated Marketing and Communication strategies for the company's products and services.
- Developed and maintained corporate image throughout the organization.
- Orchestrated with external advertising agencies; to monitor and ensure the company's projects are delivered promptly and the company's marketing and Communication standards are realized.
- Created engaging content for various advertising platforms to enhance brand visibility. - Digital Media Advertising and traditional media.
- Collaborated with Programme Development Department to create and coordinate marketing and advertising plans for Caribbean Vocational Qualifications Certification and Workforce Assessment Centres across Trinidad and Tobago.
Promotions /Public Relations Officer
Metal Industries Company Limited
01.2006 - 01.2011
- Coordinate duties and responsibilities and supervise staff for the Promotions and Public Relations department.
- Managed the planning and execution of public relations strategies.
- Plan and coordinate - Marketing and Promotional Campaigns - (for all Training Programmes for new Intake).
- Developed copy for digital and traditional advertising media, including booklets, flyers, brochures, registration forms, posters, banners, and corporate invitations.
- Created compelling copy for diverse advertising channels, including digital and traditional media. for all Digital advertising media, traditional media, and promotional materials; booklets, flyers, brochures registration forms, posters, banners, and Company Signage, corporate - invitations.
- Oversaw corporate and government protocol management
- Coordinated seminars, workshops, and career days to facilitate trainees' promotions initiatives.
- Developed and maintained all the Companies Brochures, Booklets, Posters, registration forms and Flyers.
- President - Events and Promotions Committee.
Education
Master of Business Administration - International Business
Robert Kennedy College and The University of Cumbria (UK)
09.2023 - 08.2026
BA, Hons. Marketing Degree Programme -
Anglia Ruskin University ( UK )
Certificate - Report writing
Arthur Lok Jack Graduate School of Business
Certificate - Advance Advertising and Promotions
Arthur Lok Jack Graduate School of Business
Certificate - Corporate Etiquette and International Protocol
The Protocol School of Washington
LCCI - Level III - Certificate - Marketing
London Chamber of Commerce and International Qualifications
LCCI - Level III - Certificate - Public Relations
London Chamber of Commerce and International Qualifications
Voice Training - Radio, Television and Master of Ceremonies
School of Voice - Edison Carr
Certificate - Event Planning
SITAL
Certificate - Business Management
Institute Of Training and Development
Professional Development Certificate - Advanced programme of study in the field of Professional Management
ROYTEC
Certificate - Computer Literacy
Delta Soft Computer Training
Certificate - Computer Touch Typing
Delta Soft Computer Training
Skills
- Business development
- Strategic marketing
- Digital marketing strategy
- Strategic planning
- Sales strategy
- Brand management
- Public relations
- Talent acquisition
PROJECTS
The Republic of Trinidad and Tobago Education and The United Nations, officially signed a Memorandum of Understanding in 2013 ( through the Ministry of Tertiary Education and Skills Training) the On-the-Job-Training Programme trainees were now allowed to become trainees at the United Nations. I was placed on the strategic committee, the event coordinator, and the Government Protocol Officer on the day of the event. The former Prime Minister of Trinidad and Tobago and the former Minister of Tertiary Education and Skills Training deemed the event a success, ILOCINTERFOR 41ST Technical Committee Meeting 2013 was deemed successfully hosted by Trinidad and Tobago under the Ministry of Tertiary Education and Skills (TEST) and the National Training Agency (NTA), where 37 member state countries attended; I was given the position of Coordinator and International Protocol officer, and oversaw the three-day Technical Committee daily Conference Meetings and directed opening and closing ceremonies., Effectively, re-branding the MIC-IT Helping Youth Prepare for Employment (HYPE) increased trainee intake by 300% in 2006 and sustained it up until my tenure at MIC in 2011. The Strategic Integrated Marketing and Communication plan I created made the HYPE Programme a household name in Trinidad and Tobago.
Languages
English
First Language
Spanish
Elementary
A2
Timeline
Master of Business Administration - International Business
Robert Kennedy College and The University of Cumbria (UK)
09.2023 - 08.2026
Business Development and Senior Executive Manager
The Pavilion Hotel
09.2019 - 01.2024
Senior Marketing Officer III
MIC Institute of Technology
07.2016 - 07.2018
Senior Business Development & Marketing Specialist
National Training Agency
01.2014 - 06.2016
Communications Specialist
National Training Agency Trinidad and Tobago
01.2011 - 01.2014
Promotions /Public Relations Officer
Metal Industries Company Limited
01.2006 - 01.2011
BA, Hons. Marketing Degree Programme -
Anglia Ruskin University ( UK )
Certificate - Report writing
Arthur Lok Jack Graduate School of Business
Certificate - Advance Advertising and Promotions
Arthur Lok Jack Graduate School of Business
Certificate - Corporate Etiquette and International Protocol
The Protocol School of Washington
LCCI - Level III - Certificate - Marketing
London Chamber of Commerce and International Qualifications
LCCI - Level III - Certificate - Public Relations
London Chamber of Commerce and International Qualifications
Voice Training - Radio, Television and Master of Ceremonies
School of Voice - Edison Carr
Certificate - Event Planning
SITAL
Certificate - Business Management
Institute Of Training and Development
Professional Development Certificate - Advanced programme of study in the field of Professional Management
ROYTEC
Certificate - Computer Literacy
Delta Soft Computer Training
Certificate - Computer Touch Typing
Delta Soft Computer Training