Amanda Marshall
Arima
Summary
Proactive and Results-oriented MARKETER. Bringing 15 years of marketing and sales experience with special emphasis on New Business Development and Clientele Retention. Articulate communicator, organized and dependable candidate successful at managing multiple priorities with a positive attitude.
Willingness to take on added responsibilities to meet team goals.
Overview
21
21
years of professional experience
Work History
Marketing Account Executive
Total Office Ltd.
01.2015 - 12.2021
- As an Account Executive I identify and sell commercial interiors and design solutions to existing and new clients as well as working as a key account manager to build long-term relationships with strategic clients and partners and by winning major fit-out projects, and responding quickly and effectively to tender requests.
- Putting together Tender packages from start finish, expressions of interest, proposals, quotations, Tender Evaluation from design lay out to build-out.
- Managing projects from the designing of the office layout to furniture installation. I established, initiated and optimized business development strategies based on company targets, product specifications, client data, and budget factors.
- I Work with designers, fit out specialists and carpenters/joiners, I use a design software to create space planning solutions
- Conducted market research to identify new opportunities and target markets.
- Continually maintained and improved company's reputation and positive image in markets served.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Managed budget allocation and resource utilization to maximize marketing ROI.
Marketing & Communication Consultant
Business Interiors International Ltd.
01.2013 - 01.2015
- Complied new customer data base
- Worked with marketing teams to design campaigns and communications. Monitored effectiveness of various campaigns and communication strategies.
- Acquired new business of T&TEC (among others) to provide office chairs for all branches though out Trinidad & in Tobago
- Make site visits to clients to access their needs and provide furniture layout and quotations
- Set up networking meetings with other companies for the purpose of generating new business.
- Built and maintained positive relationships with public by utilizing strategic plans.
Marketing & Sales Agent for new business
Cole And Associates Engineered Safety Systems Ltd.
01.2010 - 01.2013
- Identified appropriate marketing channels and target customers for campaigns.
- Assisted in development of products and services previously unrepresented in industry to increase shares in new markets by 30%.
- Developed campaigns and specific marketing strategies for clients.
- Acquired the contract of Coca-Cola (among others) Coca-Cola being a multimillion-dollar contract, which has also given Cole & Associates a residual service contract.
New Business Development Sales Agent
Interior Harmony Co. Ltd.
01.2007 - 01.2010
- Liaised with contractors and interior designers
- Maintained extensive knowledge of company products and services to provide top-notch expertise to customers.
- Drove store revenue by offering customers accessories and related purchases to complete selections.
- Brought in new accounts through successful networking strategies and promotional approaches.
- Made site visits with clients to ascertain their needs, tailor solutions and close deals.
- Prepared quotations.
- Used SalesForce to handle current portfolio and prospective leads. Developed business pipeline.
Interior Decorating Consultant
Summerville Concepts Ltd.
01.2006 - 01.2007
- Interior Design, Coordination & Production
- Draft proposals based on client requirements
- Plan, budget, and execute projects (including final delivery)
- Coordinate with stakeholders
- Conceptualize design
- Procure materials and maintain documentation
- Estimate projects
- Communicate (and haggle) with suppliers
- Manage schedules
- Conduct site visits
Marketing & Sales
Anthony P. Scott Co. Ltd.
01.2003 - 01.2005
- Liaised with the Purchasing department and store managers
- Met with vendors and store managers to assess product placement and negotiate for better shelving placement and store presence.
- Making sure the company had good representation within these stores
- Conducted research to analyze customers' behavior, preferences and purchasing habits. Resulting in increased sales
- Worked closely with in-house design team to develop visuals for content.
Customer Service Representative
C. YIP Choy Baille. Ltd.
01.2001 - 01.2003
- Receiving of customer’s orders
- The placing of orders
- Handled customer inquiries and suggestions courteously and professionally.
- Answered constant flow of customer calls with minimal wait times.
- Delivered exceptional customer service to every customer by leveraging extensive knowledge of products and services and creating welcoming, positive experiences.
- Monitored cash drawers in multiple checkout stations and maintained adequate cash supply.
- Checking stock items
- Purchasing office items
- Balancing of staff accounts.
Education
Completed courses in computer graphics and commercial art. Received certifications in Corel Draw 5 -
Institute of Computer Graphics, Mandeville, Jamaica
CXC O Level General Proficiency English Language Mathematics Social Studies POB Construction and Design (National Examination Counsel) -
El Dorado Secondary School
LCCI Diploma in Marketing, Public Relations & Advertising -
Institute of Training and Development
01.2010
Professional Customer Service Representative Course -
MK Careers Trinidad Ltd.
01.2002
Time Management course -
MK Careers Trinidad Ltd.
01.2002
Skills
- Market Research Analysis
- Relationship Building
- Salesforce CRM Software
- Product Promotion
- Project Management
- Microsoft Office
- Marketing Campaigns
- Customer Relationship Management (CRM)
- B2C Marketing
- Customer Retention Strategies
- Bid Preparation
Professional Perspective
I am a Marketing & Communication Executive who is innovative and always willing to take initiative. My objective, Provide Productivity Focused Solutions.
Hobbies and Interests
Social Work, Public Speaking, Designing, Traveling
Affiliations
Adult literacy tutor,
care for the elderly
Languages
English
Native language
Chinese (Mandarin)
Beginner
A1
Timeline
Marketing Account Executive
Total Office Ltd.
01.2015 - 12.2021
Marketing & Communication Consultant
Business Interiors International Ltd.
01.2013 - 01.2015
Marketing & Sales Agent for new business
Cole And Associates Engineered Safety Systems Ltd.
01.2010 - 01.2013
New Business Development Sales Agent
Interior Harmony Co. Ltd.
01.2007 - 01.2010
Interior Decorating Consultant
Summerville Concepts Ltd.
01.2006 - 01.2007
Marketing & Sales
Anthony P. Scott Co. Ltd.
01.2003 - 01.2005
Customer Service Representative
C. YIP Choy Baille. Ltd.
01.2001 - 01.2003
Completed courses in computer graphics and commercial art. Received certifications in Corel Draw 5 -
Institute of Computer Graphics, Mandeville, Jamaica
CXC O Level General Proficiency English Language Mathematics Social Studies POB Construction and Design (National Examination Counsel) -
El Dorado Secondary School
LCCI Diploma in Marketing, Public Relations & Advertising -
Institute of Training and Development
Professional Customer Service Representative Course -
MK Careers Trinidad Ltd.
Time Management course -
MK Careers Trinidad Ltd.
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