Analytical professional with a strong background in data analytics, business intelligence, and market research. Proficient in using tools like SQL, Tableau, and Excel to collect, analyze, and visualize data, turning complex datasets into actionable insights. Skilled in identifying trends, optimizing processes, and driving data-informed decision-making. Passionate about leveraging data to solve problems and enhance business performance. Currently expanding knowledge in AI and machine learning to enhance predictive analytics and apply advanced AI techniques in data-driven business solutions.
Overview
11
11
years of professional experience
Work History
Co-Founder/Managing Director
Aesthetics Wear
02.2022 - Current
Conduct comprehensive market research and financial analysis to identify growth opportunities, optimize pricing strategies, and inform key business decisions.
Design and implement data-driven marketing strategies by analyzing customer behavior, sales performance, and market trends, resulting in improved campaign ROI.
Build internal reports and dashboards to monitor operational performance, revenue trends, and customer acquisition metrics.
Use customer and financial data to drive strategic forecasting, budgeting, and resource allocation decisions.
Translate complex sales, financial, and marketing data into actionable insights that support long-term business growth.
Develop customer segmentation strategies based on purchasing behavior to inform personalized marketing and retention initiatives.
Design metrics and KPIs to measure the success of campaigns and operational initiatives, optimizing resource allocation and maximizing profitability.
Analyzed the first year's financial data and implemented strategies that led to a 30% increase in revenue in the following year, followed by an additional 20% growth in the subsequent year, driving sustained business performance.
Programme Assistant
YTEPP, Government Retraining Department
01.2014 - 04.2022
Served as key administrator for the organization's Udemy, Coursera, and Microsoft CRM platforms, managing user accounts, providing technical support to hundreds of users, and ensuring platform functionality.
Analyzed complex training and enrollment data for over 600 students per intake to evaluate course impact, retention trends, and performance metrics across different demographics.
Designed graphical dashboards and reports to translate large datasets into actionable insights for management decision-making.
Trained and supported staff members in the effective use of learning platforms and CRM systems, enhancing team efficiency and user adoption rates.
Maintained and updated centralized databases, including student applications, enrollment status, and certification achievements, ensuring data accuracy and completeness.
Coordinated communication with stakeholders, training providers, and facilitators, managing meeting schedules and responding to public and internal inquiries.
Assisted with planning and execution of major events, including graduation ceremonies, orientation sessions, and program launches.
Monitored inventory and procurement of office supplies, supervised clerical assistants, and ensured smooth daily office operations.
Education
ABE Level 6 Graduate Diploma - Business Management
School of Business And Computer Science
Champs Fleurs
06-2013
ABE Level 5 Diploma (Higher) - Business Management
School of Business And Computer Science
Champs Fleurs
12.2012
ABE Certificate - Business Management
School of Business And Computer Science
Champs Fleurs
12.2010
Skills
Financial Analysis & Budgeting
Business Intelligence & Data Visualization (Tableau, Power BI)
SQL for Data Querying and Reporting
Advanced Microsoft Excel (PivotTables, Lookups, Financial Modeling)
CRM and Learning Management Systems (Microsoft CRM, Udemy, Coursera)
Data Cleaning, Transformation, and Statistical Analysis
Dashboard Development and KPI Reporting
Market Research and Customer Segmentation
Predictive Analytics and Trend Forecasting
Strategic Decision-Making Using Data-Driven Insights
Process Improvement and Operational Optimization
Cross-Functional Team Training and Support
Accomplishments
First Place Award Recipient In Technical Drawing at High School
Timeline
Co-Founder/Managing Director
Aesthetics Wear
02.2022 - Current
Programme Assistant
YTEPP, Government Retraining Department
01.2014 - 04.2022
ABE Level 6 Graduate Diploma - Business Management
School of Business And Computer Science
ABE Level 5 Diploma (Higher) - Business Management
Certified Medical Assistant at Summer Aesthetics (previously Amélie Aesthetics)Certified Medical Assistant at Summer Aesthetics (previously Amélie Aesthetics)