JHODI M ROYER

• Collaborate with Sales Managers, Account Developers and and wider Sales Team to support execution of trade marketing strategies, sampling, promotional plans and POS materials.
• Develop and implement activations and promotional tactics across key retail channels.
• Develop and coordinate promotional materials and premiums with suppliers to meet campaign objectives.
• Monitor and analyze trade marketing plans and in-store executions across brands like Corona, Modelo, Michelob Ultra, Budweiser, and Coca Cola Brands.
• Maintain strong relationships with Sales, Distributors & Key Accounts to ensure effective brand representation.
• Generate insights and performance reports to support brand growth and KPI achievement.
• Visit and analyze retail channels to get an insight into competitor behaviour and identify opportunities.
• Support major sponsorships including the award-winning booth at the Trade Investment Convention.
• Deliver competitor analysis through fieldwork and digital monitoring.
• Support product launches or relaunches through creating Product Brand books/guides for sales representatives to educate them about the product.

Key Competencies

• Brand Strategy
• Execution
• Trade Marketing & Activations
• Sales Collaboration & Distributor Management
• Consumer & Market Research
• Acquisition of POS Materials
• Strong Communication & Presentation Skills
• Microsoft Office Suite & Adobe Creative Suite
• Internet & Email Communication

• Successful Management of a fleet of over 200 vehicles that contribute to successful contract renewals.
• Exceptional Customer Service & Memorable Experiences
• Conducts client feedback & maintains accurate monthly reporting for KPIs
• Successful & detail-oriented management of databases for information tracking and record keeping.
• Preparation of repair and maintenance orders for vehicles

• Developed creative content, campaigns and performance reports for the brand.
• Execution of successful Script & Artwork Creation for Social Media Ads & PBX Recordings
• Managed promotions and campaigns from start to finish.
• Proofread all content for any marketing media.
• Successfully conducted market research to understand & identify the company's customers.
• Executed promotions that boosted Instagram engagement by 64.4% and Facebook by 35.4%.
• Conducted customer and market research to inform brand positioning and consumer messaging.

• Developed creative content, campaigns and performance reports for the brand.
• Execution of successful Script & Artwork Creation for Social Media Ads & PBX Recordings
• Managed promotions and campaigns from start to finish.
• Proofread all content for any marketing media.
• Successfully conducted market research to understand & identify the company's customers.
• Executed promotions that boosted Instagram engagement by 64.4% and Facebook by 35.4%.
• Conducted customer and market research to inform brand positioning and consumer messaging.
• Conducted customer insight research and recommended actionable marketing strategies.
• Designed and implemented digital marketing campaigns based on research findings.
• Increased the social media following significantly over a short period through targeted promotions and creative content development Instagram by 14.5% and Facebook by 9.1%.