Kerissa Joseph
Trincity,
Summary
Adaptable professional with a proven ability to learn quickly and thrive in dynamic environments. Expertise in customer relationship management, focusing on building and maintaining strong client connections. Committed to continuous learning and effectively managing change to drive success.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Market Development Manager
Acado Limited
07.2024 - Current
- Lead commercial execution across Trinidad, Grenada, and Dominica, driving tailored growth strategies by market.
- Manage a diverse portfolio of 17 owned/manufactured brands and over 38 international partner brands, ensuring alignment across multiple channels and markets.
- Launched 4 product extensions and introduced 8 new brands within the first 9 months, including staff training, trade engagement and 360° campaign rollout.
- Reduced out-of-stock rates by 30 percent for a major distributor through forecasting and shipping optimization
- Enhanced retail presence through close distributor engagement and data-informed decision-making
Area Manager
Acado Foods
06.2023 - 06.2024
- Managed a team of 10 sales reps across multiple regions
- Reorganized territories and routes, resulting in improved market coverage and service efficiency.
- Partnered with brand teams to execute consumer promotions across digital, retail and trade environments.
- Conducted regular trade visits and business reviews to strengthen account performance and improve in-store compliance.
- Partnered with logistics and commercial teams to resolve supply gaps and elevate execution across channels.
Trade Excellence Lead
Acado Foods
08.2021 - 05.2023
- Developed and implemented trade marketing strategy across all channels
- Created retail planograms and negotiated high-visibility placement in top stores.
- Delivered over 20 business and brand reviews to top customers to align trade priorities
- Trained sales teams and evaluated in-market execution for continuous improvement
- Monitored campaign ROI and adjusted plans to optimize sales performance.
Trade Marketing Executive
British American Tobacco
10.2017 - 08.2021
- Developed and implemented trade marketing strategy across all channels
- Created retail planograms and negotiated high-visibility placement in top stores.
- Delivered over 20 business and brand reviews to top customers to align trade priorities
- Trained sales teams and evaluated in-market execution for continuous improvement
- Monitored campaign ROI and adjusted plans to optimize sales performance.
Account Executive
Tropical Power Ltd.
09.2015 - 01.2017
- Handled international supplier and client communication alongside the preparation of contracts, tenders, and business reports
Marketing Assistant
Carib Brewery Ltd.
02.2015 - 05.2015
- Handled international supplier and client communication alongside the preparation of contracts, tenders, and business reports
Education
Masters of Strategic Marketing - with Distinction
Arthur Lok Jack Graduate School of Business
01.2019
Bachelors of Communications - Minor in Linguistics
University of the West Indies
St. Augustine01.2014
Skills
- Market Research & Data Analysis
- Customer Relationship Management
- Territory Management
- Communication & Presentation Skills
- Sales forecasting
- Social Media Management
- Microsoft Advanced Proficiency- Excel & Word
Community & Cultural Engagement
- Operations Team Lead, PeaceSide, Nov 2022 - Present
- Support event execution and operations for PeaceSide; a platform dedicated to uplifting Caribbean creatives through curated events
- Marketing Director, Caribbean Griot Music, Feb 2019 - Present
-Cofounded a production company focused on the promotion and evolution of Calypso
- Hosted over eight shows in the 'In Defence of Calypso' series, selling out during Calypso History Month, being featured in national newspapers and television
Certification
- SERVE Leadership Program, Crestcom Leadership Training,June 2023
- Leading with Emotional Intelligence, Nexus Consulting, May 2023
- Conversational Spanish 1 & 2, University of the West Indies, St. Augustine Open Campus, Jan 2020
- Certificate in Radio Broadcasting, Institute of Broadcasting Careers, Nov 2010
References
- Veer-Lakhan Joseph
Commercial Manager, Massy Distribution
(868)-772-1081
- Shawn Abasali
Business Development Manager, National Flour Mills Ltd.
(868)-299-4786
- Marc Mungroo
Sales Manager Trinidad & Tobago, Red Bull
(868)-385-1090
Timeline
Market Development Manager
Acado Limited
07.2024 - Current
Area Manager
Acado Foods
06.2023 - 06.2024
Trade Excellence Lead
Acado Foods
08.2021 - 05.2023
Trade Marketing Executive
British American Tobacco
10.2017 - 08.2021
Account Executive
Tropical Power Ltd.
09.2015 - 01.2017
Marketing Assistant
Carib Brewery Ltd.
02.2015 - 05.2015
Masters of Strategic Marketing - with Distinction
Arthur Lok Jack Graduate School of Business
Bachelors of Communications - Minor in Linguistics
University of the West Indies
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