Kerry Mohammed
Port of Spain
Summary
Accomplished Senior Partner at KKRM LTD and Chief Marketing Officer at Atlantic Trading Company Ltd, I excel in strategic leadership and operational excellence. Leveraging data-driven decision-making and profound marketing knowledge, I've spearheaded innovative solutions and crisis management, significantly enhancing client relations and driving revenue growth. My expertise in financial leadership and building effective relationships has consistently delivered superior results. Seasoned fellow of ACCA, former Council Member of ICATT and auditing professional knowledgeable about risk aversion strategies, cost reduction options and financial processes. Decisive and persuasive communicator with proven problem-solving, leadership and planning abilities.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Senior Partner
KKRM LTD
02.2008 - Current
- Chaired partner meetings to drive discussion of matters important to firm operations, keeping discourse on-topic and moving at efficient pace.
- Coordinated multidisciplinary teams during crisis management situations, providing timely and strategic legal guidance.
- Collaborated with cross-functional teams to develop innovative solutions for clients'' unique challenges.
- Managed a team of auditors, ensuring accurate and timely completion of audit projects.
- Maintained up-to-date knowledge on accounting standards and best practices to ensure high-quality audit results were delivered consistently.
- Coordinated, managed and implemented auditing projects and prepared for evaluation.
- Evaluated effectiveness of internal controls by testing key controls across various business units within the organization.
- Improved client relations by maintaining open lines of communication and addressing concerns promptly.
- Conducted regular training sessions for audit staff, increasing their knowledge and skillset in the field.
- Reduced financial discrepancies through thorough analysis of company financial statements and records.
Chief Marketing Officer
Atlantic Trading Company Ltd
01.2007 - Current
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Led product launch campaigns, ensuring timely delivery and strong market presence upon release.
- Streamlined internal communication channels, fostering collaboration among various departments within the organization.
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
- Responsible for overall direction of the company's brand image and representation on an regional scale
- Collaborated with executive leadership to develop long-term business goals aligned with overarching company objectives.
- Implemented data-driven decision-making processes, enhancing overall marketing effectiveness and ROI.
- Utilized detailed market research, specific population demographics and lifestyle data to identify product target markets.
- Coordinated teams of design and implementation professionals to manage all project objectives.
- Conducted and evaluated market research to adjust marketing strategy to meet changing market and competitive conditions.
- Increased market awareness and penetration through development of creative collateral.
- Enhanced customer engagement, creating compelling content across multiple platforms.
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Negotiated advertising and commercial sponsorship contracts to save company money.
- Directed corporate rebranding efforts to align with company vision and mission statement.
- Established strategic partnerships, expanding market reach and driving revenue growth.
Education
ACCA - Accounting And Finance
FTC Kaplan London
London, United Kingdom05.2008
Skills
- Strategic leadership
- Operational Excellence
- Data-driven decision-making
- Strategic Planning
- Digital Transformation
- Business Development
- Industry Expertise
- Financial Leadership
- Corporate Governance
- Financial Acumen
- Customer Relationship Building
- Marketing knowledge
- Company processes and procedures
- Collaboration and Teamwork
- Investigation skills
- Microsoft Office and Docusign
- Building Trust and Relationships
- Establishing Effective Relationships
Certification
Certificate in Anti Money Laundering/ Counter Terrorism
Certificate in International Financial Reporting Standards
Practicing certificate holder in Auditing and Accounting
Former ICATT council member and Chairman of Accounting standards committee
Timeline
Senior Partner
KKRM LTD
02.2008 - Current
Chief Marketing Officer
Atlantic Trading Company Ltd
01.2007 - Current
ACCA - Accounting And Finance
FTC Kaplan London
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