Kijanna Henry
Remote (EST Time Zone)
Summary
Digital Creative Campaign Specialist with hands-on experience managing influencer marketing campaigns and client accounts to drive engagement and brand growth. Skilled at developing and executing content strategies across YouTube, Instagram, X, and TikTok, leveraging analytics, SEO, and video editing to optimize performance. Experienced in coordinating with creators, agencies, and internal teams to deliver campaigns that are both creative and results-driven. Collaborative, organized, and focused on executing impactful digital initiatives while managing multiple accounts effectively.
Overview
6
6
years of professional experience
Work History
Account Coordinator
Aftershock Media Group
Remote
05.2024 - Current
- Owned end-to-end execution of digital campaigns and events, managing projects from initial concept through delivery.
- Pitched, outreached, and onboarded creators for campaigns, coordinating communications between talent, agencies, and internal teams.
- Developed and delivered creative briefs, pitch decks, and campaign strategies that aligned with client goals and brand objectives.
- Managed external talent agreements, contracts, and statements of work (SOWs), ensuring compliance and favorable terms.
- Acted as the primary point of contact for client communications, providing updates, addressing concerns, and maintaining strong professional relationships.
- Tech-checked creators and coordinated logistics to ensure smooth content production and campaign execution.
- Monitored campaign performance and market trends to optimize strategies and identify growth opportunities.
YouTube Content Creator
Self-employed
12.2019 - Current
- Managed a community of over 60,000 subscribers within the gaming niche on YouTube.
- Created gaming content for social media platforms.
- Analyzed KPIs to evaluate performance of content strategy across multiple channels and campaigns.
- Proposed creative ideas to engage followers with different content types and formats.
- Developed GIFs, memes and other entertaining visual content to engage audiences and gain followers.
- Posted useful, creative and timely content on social media, blog and website.
- Utilized well-developed social listening skills to craft valuable original content.
- Developed working relationships with several brands such as Nvidia and BenQ through sponsored video campaigns.
Social Media Manager
Treasure
06.2023 - 11.2023
- Used editing and graphic design software (Adobe Suite) to create content and visuals for social channels.
- Tracked social media metrics to determine audience growth rate, volume and reach.
- Prepared monthly calendar to manage online content across multiple platforms.
- Developed written and video content for blog posts, landing pages and social media platforms to further marketing endeavors.
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
- Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.
Content Creator
NRG/Full Squad Gaming
Los Angeles, California
08.2022 - 02.2023
- Posted useful, creative and timely content on social media platforms such as Instagram, Twitter TikTok, Snapchat and YouTube.
- Wrote and edited scripts for talent to use during recording sessions.
- Posted original content to client website, updating pages to align with current branding strategies.
- Planned and organized interviews with several content creators and leading developers in the gaming industry.
Social Media Manager
NRG/Full Squad Gaming
Los Angeles, California
02.2022 - 02.2023
- Prepared monthly calendar to manage online content across multiple platforms.
- Drafted copy for company executives and arranged interviews and other forms of contact.
- Contributed ideas during strategic and conceptual brainstorming sessions.
- Created social media strategies to increase sales and brand awareness across multiple platforms.
- Engaged with and responded to online audience through relevant comments.
- Oversaw special promotional events to drive positive media coverage.
- Built and maintained corporate image, brand and identity.
- Tracked social media metrics to determine audience growth rate, volume and reach.
Editorial Assistant & Writer
Dexerto
08.2021 - 02.2022
- Wrote stories and articles for publication.
- Developed story or content ideas, considering reader or audience appeal.
- Selected and prepared thumbnails to pair with content using PhotoShop and Adobe Suite.
- Proofread copy to detect and correct errors in spelling, punctuation and syntax.
- Conferred with authors regarding changes in content, style or publication.
- Prepared, rewrote and edited copy to improve readability.
- Participated in weekly editorial meetings to generate publication ideas and review staff recommendations.
Project Management Intern
Unit Trust Corporation
Port-of-Spain
06.2019 - 08.2019
- Identified project needs by reviewing project objectives and schedules.
- Produced thorough, accurate and timely reports of project activities.
- Researched central project issues and prepared concise summaries and detailed reports showcasing information.
- Prepared for team meetings by organizing materials, building charts and preparing presentations.
- Proposed, reviewed and approved modifications to project plans.
Education
Bachelor of International Sustainable Business - Business
LOKJACK GLOBAL SCHOOL OF BUSINESS
University of the West Indies, Trinidad & Tobago12-2026
Skills
- Influencer Marketing
- Campaign Management (End-to-End)
- Account Management
- Client Communications
- Event Coordination
- Contract & SOW Management
- Social Media Strategy
- Proficient in Adobe Suite
- Content Marketing & Optimization
- Paid & Organic Growth Strategies
Timeline
Account Coordinator
Aftershock Media Group
05.2024 - Current
Social Media Manager
Treasure
06.2023 - 11.2023
Content Creator
NRG/Full Squad Gaming
08.2022 - 02.2023
Social Media Manager
NRG/Full Squad Gaming
02.2022 - 02.2023
Editorial Assistant & Writer
Dexerto
08.2021 - 02.2022
YouTube Content Creator
Self-employed
12.2019 - Current
Project Management Intern
Unit Trust Corporation
06.2019 - 08.2019
Bachelor of International Sustainable Business - Business
LOKJACK GLOBAL SCHOOL OF BUSINESS
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