Krystal Nicholls
Arima
Summary
Creative and results-driven Digital Marketing Professional with over 5 years of experience in social media management, content creation, and e-commerce development. Proven success in developing and launching digital campaigns, increasing brand visibility, and driving revenue growth through data-driven strategies. Strong collaborator with a passion for design, storytelling, and community engagement, seeking to apply her skills to help brands build authentic connections and achieve measurable results.
Overview
10
10
years of professional experience
1
1
Certification
Work History
ONLINE SALES & MARKETING COORDINATOR
Massy Automotive Components LTD
02.2019 - Current
- Led the design, development, and launch of the Parts Online e-commerce website, contributing to $100K TTD in sales within the first quarter.
- Managed an average monthly ad spend of $2,000 USD across Facebook, Instagram, and LinkedIn, increasing brand visibility and driving 9,000+ new followers across platforms.
- Curated and executed monthly content calendars, aligning messaging with brand goals.
- Created and optimized targeted paid campaigns, improving engagement and conversion rates through data analysis and A/B testing.
- Developed email marketing strategies using Mailchimp, enhancing lead nurturing and customer retention.
- Collaborated with cross-functional teams and external suppliers to design promotions and enhance website functionality.
CSR/INVOICING CLERK/ONLINE SALES & MARKETING COORDINATOR
Massy Automotive Components LTD
01.2015 - 01.2019
- Processed customer invoices and maintained accurate sales records.
- Resolved customer inquiries and complaints, ensuring a high level of satisfaction.
- Managed social media content and created promotional campaigns, helping grow online engagement.
- Supported website maintenance and assisted with e-commerce management.
- Compiled and reported on key performance metrics to guide digital strategy.
Education
Associate of Applied Science - Human Resource Management (Incomplete)
01-2014
English, Food Nutrition, Social Studies, POA, POB
01-2011
Skills
✔️Content Creation (Graphic Design & Copywriting)
✔️ Social Media Marketing (Facebook, Instagram, LinkedIn)
✔️ Digital Campaign Planning & Execution
✔️ E-commerce Management & Website Development
✔️ Customer Relationship Management (CRM)
✔️ Analytics & Reporting (Google Analytics, Mailchimp)
✔️ Sales Funnel Implementation
✔️ Adobe Photoshop & Canva Design
✔️ Email Marketing & Marketing Automation
✔️ Team Collaboration & Project Coordination
Certification
Marketing & Business:
- Digital Marketing SBCS (Jul-Oct 2023)
- Social Media Management CTS College (Sep-Nov 2023)
- Social Media Marketing HubSpot Academy
- Brand Management University of London (Aug-Oct 2024)
- Leading Teams University of Illinois (Sep-Oct 2024)
- Sustainable Digital Innovation EIT Digital (Sep-Oct 2024)
- Scaling Operations Northwestern University (Aug-Oct 2024)
- Design-Led Strategy University of Sydney (Sep-Oct 2024)
- AI, Business & the Future of Work Lund University (Aug-Oct 2024)
- Creativity, Innovation & Transformation Pennsylvania State University (Aug-Oct 2024)
- Time Management University of California, Irvine (Sep 2024)
Creative & Design:
- Graphic Design SBCS (May-Jul 2024)
- Professional Certificate in Design Essentials (Adobe Creative Cloud) SBCS (Sep-Nov 2023)
- Introduction to Adobe Photoshop, InDesign & Illustrator SBCS (Sep-Nov 2023)
Timeline
ONLINE SALES & MARKETING COORDINATOR - Massy Automotive Components LTD
02.2019 - Current
CSR/INVOICING CLERK/ONLINE SALES & MARKETING COORDINATOR - Massy Automotive Components LTD
01.2015 - 01.2019
COSTAATT - Associate of Applied Science, Human Resource Management (Incomplete)
TUNAPUNA SECONDARY SCHOOL - , English, Food Nutrition, Social Studies, POA, POB
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