Hi, I’m
Laurel Manoo Alexander
Greenvale Park
Summary
Marketing professional with strong emphasis on driving impactful campaigns and enhancing brand visibility. Demonstrated expertise in digital marketing strategies, market research, and content creation. Known for fostering collaborative team environments and adapting seamlessly to evolving market demands. Valued for exceptional communication skills, strategic thinking, and results-driven mindset.
Overview
14
years of professional experience
1
Certification
Work History
Unicomer (Trinidad) Ltd.
Marketing Officer
07.2022 - Current
Job overview
- Oversee the creative and production briefing process for all marketing campaigns, ensuring timely execution
- Develop and manage promotional materials across multiple media platforms, increasing brand visibility
- Track campaign performance, analyze marketing metrics, and present reports to drive data-informed decision-making
- Collaborate with internal teams to execute brand-related events, ensuring successful implementation
- Maintain financial oversight, ensuring adherence to budget allocations
Administrative Manager, Finance & Administration
10.2017 - 07.2022
Job overview
- Led administrative operations, optimizing efficiency and cost-effectiveness
- Developed and enforced company policies related to procurement, travel, and centralized filing
- Negotiated contracts with service providers, securing cost-saving agreements
- Managed corporate compliance, ensuring all operations adhered to company and regulatory standards
- Organized major company events, coordinating logistics, vendor negotiations, and budgeting
FT Farfan Limited
Executive Assistant to the Managing Director
06.2013 - 09.2017
Job overview
- Managed high-level projects and supported strategic decision-making with in-depth financial analysis
- Assisted in planning promotional events, sales presentations, and competitor research
- Developed executive reports, newsletters, and public relations materials to support corporate initiatives
- Analyzed sales trends, providing insights to optimize revenue opportunities
Strategic Services Unit, Office of the Prime Minister
Administrative Professional
10.2011 - 10.2012
Job overview
- Provided executive administrative support, ensuring seamless coordination of operations
- Assisted in the execution of nationwide outreach programs, improving public engagement
- Coordinated logistics for regional seminars, supporting key government initiatives
Education
Anglia Ruskin University
MBA from Leadership, Entrepreneurship & Innovation
09-2024
Anglia Ruskin University
BA from Marketing (Hons)
09-2015
Skills
- Strategic Marketing & Campaign Execution
- Business Operations & Administrative Management
- Financial Oversight & Budget Compliance
- Process Improvement & Operational Efficiency
- Project & Event Planning
- Contract Negotiation & Vendor Management
- Team Leadership & Staff Development
- Data Analysis & Performance Metrics
Certification
- Strategic Fleet Management – Arthur Lok Jack Global School of Business
- Workplace Performance Improvement – TRAIN TT
- Public Relations & Marketing – Cipriani Labour College
- Benefits & Compensation – HRMATT
References
Available upon request.
Accomplishments
- Successfully executed marketing campaigns that enhanced brand recognition and customer engagement.
- Implemented operational improvements, increasing efficiency and reducing costs.
- Led corporate event planning and logistics, ensuring seamless execution.
- Strengthened vendor relationships through effective contract negotiations and cost reductions.
- Developed internal systems to streamline administrative processes, boosting productivity.
Timeline
Marketing Officer
Unicomer (Trinidad) Ltd.
07.2022 - Current
Administrative Manager, Finance & Administration
10.2017 - 07.2022
Executive Assistant to the Managing Director
FT Farfan Limited
06.2013 - 09.2017
Administrative Professional
Strategic Services Unit, Office of the Prime Minister
10.2011 - 10.2012
Anglia Ruskin University
MBA from Leadership, Entrepreneurship & Innovation
Anglia Ruskin University
BA from Marketing (Hons)
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