Business Development Officer
Cipriani college of Labour and Co-orperattive Studies
Valsayn, Trinidad And Tobago
10.2018 - Current
- Tracked results from various marketing activities utilizing analytics tools like Google Analytics and Hootsuite.
- Organized photo shoots related to product launches or special promotions when necessary.
- Assisted with the development and implementation of marketing campaigns.
- Generated content for various media platforms, such as websites and social media accounts.
- Organized promotional events, including scheduling speakers and coordinating activities.
- Coordinated product launches, press releases, and other publicity initiatives.
- Provided administrative support to the Marketing Manager on a daily basis.
- Compiled reports on marketing performance metrics to track progress against objectives.
- Maintained the company's website by updating content regularly using WordPress CMS.
- Researched current trends in digital marketing to stay up-to-date with industry developments.
- Analyzed competitor activity to inform strategic decisions about pricing and positioning of products and services.
- Collaborated with design teams to create visuals that enhance messaging across all marketing channels.
- Updated web pages and social media profiles to reflect proactive strategies and engage customers.
- Managed and executed social media strategy, coordinating posting and engagement efforts.
- Proofread and finalized marketing communications and documentation prior to release.
- Assisted with copywriting, artwork and web workflow to facilitate print and digital marketing communications.