Business Development Officer Cipriani college of Labour and Co-orperattive Studies
Valsayn, Trinidad And Tobago
10.2018 - Current
Tracked results from various marketing activities utilizing analytics tools like Google Analytics and Hootsuite.
Organized photo shoots related to product launches or special promotions when necessary.
Assisted with the development and implementation of marketing campaigns.
Generated content for various media platforms, such as websites and social media accounts.
Organized promotional events, including scheduling speakers and coordinating activities.
Coordinated product launches, press releases, and other publicity initiatives.
Provided administrative support to the Marketing Manager on a daily basis.
Compiled reports on marketing performance metrics to track progress against objectives.
Maintained the company's website by updating content regularly using WordPress CMS.
Researched current trends in digital marketing to stay up-to-date with industry developments.
Analyzed competitor activity to inform strategic decisions about pricing and positioning of products and services.
Collaborated with design teams to create visuals that enhance messaging across all marketing channels.
Updated web pages and social media profiles to reflect proactive strategies and engage customers.
Managed and executed social media strategy, coordinating posting and engagement efforts.
Proofread and finalized marketing communications and documentation prior to release.
Assisted with copywriting, artwork and web workflow to facilitate print and digital marketing communications.
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