Mithoon Hardeo

Currently managing a portfolio of key accounts in the food and grocery division with a total revenue of $78M, contributing 15% of the company's total sales and achieving 11% growth within the first 2 years through strategic relationship building, targeted promotions, and effective negotiation.

Conducting regular business reviews to assess needs, address concerns, and provide solutions that meet the key accounts objectives.

Two (2) direct reports.

Bryden’s Finest Core Value- Respectful Winner 2023

Developed and managed sales strategies to drive business growth and expand market share.

Analyzed market trends from data provided from the distributor, identifying business opportunities, and created sales plans to capitalize on these opportunities.

Worked closely with the distributors' sales team to execute strategies and meet sales targets.

Evaluated distributors' sales performance, making adjustments as needed to ensure optimal results.

Maintain accurate pipeline reports and ensure partner success.

Implemented product offerings to distributors, so that it meet their customers needs and conducted regular reviews with distributors' senior leadership.

Provided strategic direction and leadership to the Merchandising team to support the company's brand strategy.

Monitor and ensured maintenance of merchandising standards in assign area.

Developed and maintained an effective activity schedule and ensured compliance to time frame
•21 direct reports

Increased sales revenue by implementing targeted sales strategies and team training sessions.

Expanded sales revenues by identifying opportunities and executing customized marketing plans.

Facilitated knowledge sharing among team members through regular meetings, fostering a collaborative work environment that encouraged innovative thinking.

Developed high-performing sales teams through regular coaching sessions, skill development workshops, and performance evaluations.

Cultivated a positive team culture by encouraging open communication channels, celebrating successes, and recognizing individual achievements.

Expanded client base by fostering strong relationships and delivering exceptional customer service.

Conducted thorough market research to identify new business opportunities within competitive landscapes.

Successfully executed and improved strategies, achieving the business objectives in the down trade channel, through the effective management of Nestle's distributors.

Worked closely with Distributors to ensure their operations were efficient and effective i.e., warehouse & inventory management, logistics, sales force.

Analyzed the Distributors' sell-out information (i.e. sales to customers of distributors) and deep dived to provide initiatives to capture new customers as well as grow existing ones.

Ensured the execution, implementation, compliance, and continuous review of the in-store picture of success for the category/subcategory within the channel- ensuring the effectiveness of in-store actions; achieve 100% placements of all in-store solutions.

Liaised with internal and external stakeholders to ensure timely execution of agreed customer/channel/shopper related activities.

Worked closely with Category Managers and Distributor to develop Joint Business Plans with key customers.

Led a third party sales force of seven (7), coaching and aligning them to the business vision
•Key Milestone:
•Nestlé's Top Performing Salesperson January to June 2018
•Management of two distributors; which accounted for approximately 38% of the Distribution and Wholesalers Channel target 2019 Semester 1 (January to June)
•Distributors' growth of 23%
•Developed new route to market and implemented weekly customer visits which led to distributors' growth of 25%
•Double digit growth for Emerging and Core Categories; Sell In and Sell Out