Nadine Cumberbatch

• Conducted target market research to scope out industry competition and identify advantageous trends
• Drove product development from concept to launch, ensuring alignment with customer needs. (for innovative, sustainable personal care products)
• Development and management of eCommerce website, social media accounts
• Marketing and Sales strategies and operations
• Creation of distributor partnerships for further on and offline availability

• Identification and management of opportunities for funding
• Overall Growth hacking strategy for existing business units
• RFP identification and response management

• Started formulation of higher-level strategy for the Group
• Structured Strategy & Analytics Department
• Evaluation of vendors and solutions that were key to Mobile Wallet Solution
• Evaluated and pursued strategic partnerships for service offerings
• Took over Product Ownership of mobile wallet solution
• Advised on the creation of additional lines of business that would comprise Enginuitty's ecosystem of value (3 year product roadmap).

• Agile Methodology team training
• Coordination of Commercial Product Development activities for Digital Wallet solution
• Championed innovative solutions to overcome complex challenges during the product development process.
• Analysis of eKYC vendors and solutions
• UX planning and management for digital wallet and E-Commerce Marketplace

• The delivery of new and enhancement of existing mobile products and services to customers by effectively managing the development process from ideation to product launch. Stages included:

- Ideation

- Research

- Business case formulation and presentation

- RFP development and Tender process management

- Vendor negotiation and contract development

- UX/UI design

- Process re-engineering and/or mapping

- Oversight of technical development,

- Project management of product development process

- User Acceptance Testing

- Train the trainer (for product and service delivery)

- FAQs and Launch strategy (in collaboration with PM)

• Management of products (from old PM portfolio) for the first two years until they were able to be handed over to another department
• Projects undertaken included:

- Digital wearables (Concept to Tender stages)

- Mobile Advertising (Concept to Tender Stages)

- Mobile eStore website redesign

- Real Time Data Analytics Platform (assessed solutions)

- Device Financing Service Assessment,

- Product Development and launch of the CarHub service

- Product Development and launch of the MedLink service

- Product Development of a Mobile Sporting Content

Platform (launched for the 2018 FIFA World Cup)

- Change Management Report for the launch of 4G LTE

• One Press Play Limited Projects: Product and Business Development Strategist on a number of technology related ventures for which the company is currently engaged across both private and public sectors
• Mobile and Online Gaming Digital Advertising Digital Wallet

• The delivery of new and enhancement of existing mobile products and services to customers by effectively managing the development process from conception to product launch stage
• I was directly responsible for the management of all existing and creation of new SMS product lines and vendor contract and relationship management
• This included: SMS Shortcodes and ESME Services, bMobile Sponsored Events that included SMS Voting and/or promotions, SMS Competitions, Text-to-Donate and SMS Ticketing
• Other responsibilities fulfilled from time-to-time included: Roaming Service troubleshooting, Customer query resolution and Subject Matter Expert on cross functional tender and/or evaluation committee for varied projects
• Other projects/services which I worked on include: Mobile Encryption Service, Mobile Data Backup, Over-the-Air Service Platform, bRewards (Customer Loyalty Scheme)
• Involved in Strategic Planning for the department
• Achievements: Product Enhancement and Management of the Direct Text Service Product Development and Management of Visual Voicemail Service Discontinuation of Visual Voicemail Service Product Development and Management of Text-to- Donate Service Product Development and Management of SMS Ticketing Service Increased Profitability of Content SMS Services through the creation of new SMS service lines Training of the new employees that currently staff the Prepaid, Postpaid and Product Management Departments after VSEP process in 2014 Involved in Strategic Planning for the department

• Plan and build customer relationships; prepare, propose and present desired products based on customer requirements, co-ordinate internal and external processes in addressing customers' needs, negotiate resources, pricing terms and conditions with vendors and customers (internally and externally), follow-up with clients to manage their expectations with respect to product/ service delivery, conduct pro-active sales planning to meet objectives, conduct first level opportunity qualification, close profitable business
• Achievements: Coordinated the response to and instrumental in the award of the Ministry of Education's 1st Laptop Tender Award to Hewlett Packard Instrumental in salvaging the relationship between the company and key strategic partners Penetrated several new and difficult accounts for the company; closed aprox
• 2 million in Gross Profit ($2.5M) for the company within first year in sales (having no prior sales experience and previously inactive accounts), met threshold, and was partly responsible for the company attaining the largest revenue in its history of operation, within that year
• It was also the first time the company met threshold over the five year period prior
• Member of strategic planning team for each fiscal

• Identification and development of proposals for key areas of research
• Direct and coordinate the data-collection process, secondary research, data analysis and reporting
• Report preparation and presentation as part of the team responsible for the development of the publication on 'The Social Sector Investment Programme' for annual Budget Presentation
• Member of Project Coordinating committee for 'The Establishment of an Integrated Social Enterprise Management System for the Ministry- assisted in planning and the development of proposal and cabinet note
• Marketing and Management of the Ministry Micro-Enterprise Loan Facility and Small Grant Program; in collaboration with the UNDP (while in its pilot phase)

• Principles of Marketing and Survey Design & Analysis, Developing online supplementary presentations for course material, answering students queries about relevant subject matter, grading course work assignments