Nadini Mahabir
Cunupia,Trinidad and Tobago
Summary
Strategic and growth-focused Leader with 15+ years of experience in Health and Wellness and Pharmaceutical Industry .
Results-driven management professional with strong background in leading teams and driving business growth. Adept at strategic planning, operational efficiency, and fostering collaborative work environment.
Experienced with driving regional sales and marketing strategies to enhance market presence and revenue. Track record of leading teams to achieve business objectives through innovative solutions.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Business Development Executive (Cargo)
CARIBBEAN AIRLINES
08.2024 - Current
- Played a key role in achieving 1 million packages processed and growing the customer base to 70,000+ within 6 months by leading acquisition initiatives and partner activations.
- Developed and executed a strategic sales plan targeting regional and diaspora markets, aligning marketing, pricing, and operations to exceed growth goals.
- Achieved USD $600K+ in monthly sales revenue, through pipeline expansion, merchant engagement, and customer loyalty programs.
- Led the go-to-market launch of a new Priority Shipping service, driving adoption in key sectors including oil & gas and SME logistics.
- Negotiated and implemented global strategic partnerships, including a co-branded promotion with VISA, resulting in increased customer incentives and brand equity.
- Designed and launched a University Campaign that successfully targeted students and faculty across national campuses, contributing to a 15% increase in customer acquisition and revenue.
- Built and strengthened B2B relationships across the Caribbean and U.S. markets, positioning Skybox as a reliable cross-border shipping solution for corporate clients.
- Collaborated cross-functionally with Cargo Ops, IT, and Finance to enhance service delivery, streamline customer onboarding, and improve tracking/reporting mechanisms.
Regional Pharmaceutical Sales & Brand Marketing Manager
Apotex Pharmaceuticals
10.2016 - 03.2024
- Develop and implement Strategic Sales and Marketing Commercial plans for Trinidad, provide direction and support to the Distributors’ Brand Manager's (Guyana, Belize).
- Ensure execution of Commercial Plan and conduct Business Review Distributor Meetings, doing post-mortems and next steps to achieve Objectives.
- Spearheaded brand strategy and regional market entry for high-growth consumer products across the Caribbean.
- Conduct and Identify new Distributors for Caribbean Business and render sales and marketing support, manage Distributor relationship and review Sales performance of Territories.
- Identify growth opportunities and new market segments for product portfolio. Conduct market research to understand product opportunities and identify new products to launch in the country. Identifying product expansion as growth strategy.
- Financial Planning, Forecasting and Budgeting. Development of the Annual Brand Budget by product, customer and channel. Develop Advertising and Promotion Annual Budget in compliance to Organizational Objective.
- Managed multi-million-dollar budgets, marketing campaigns, and cross-functional brand development initiatives.
- Collaborated with sales and distribution teams to boost market penetration and achieve a 20% YoY growth.
- Led the end-to-end strategy and execution and Directed cross-border brand planning and collaborated with medical and marketing teams to drive awareness campaigns and physician and Pharmacist education programs.
- Planned and Executed Retail strategies, ensuring proper merchandising and visibility of the Brands throughout the Pharmacy Channel.
- Planned and managed large-scale events, exhibits, and webinars promoting wellness awareness and chronic disease education.
- Maintained compliance and market readiness for new product launches through demand forecasting and HCP engagement initiatives.
- Maintained strong principal and supplier relationships to ensure alignment with global brand objectives and streamlined supply chain execution.
- Led inventory forecasting and collaborated with procurement to ensure continuous product availability and efficient stock levels across regions.
- Ensured compliance with international pharmaceutical marketing and distribution standards, maintaining integrity across product lifecycle operations.
- Developed and allocated the annual advertising and promotional budget to optimize return on investment across brand campaigns and territories.
Medical Sales Representative & Team Lead
Sandoz Pharmaceuticals
11.2013 - 10.2016
- Implement and execute Strategic Marketing Plans, executing marketing promotional plans every quarter. Inclusive of Product launches.
- Co-ordinate and execute mega event activities and conferences in alignment with Novartis Pharmaceuticals policies and procedures.
- Competitor Analysis, Price Analysis and Market research for new business opportunities.
- Manages local budgets, controlling expenses and cost over runs, ensure Sales targets achieved.
- Management of the marketing and sales of pharmaceutical drugs within the Territory, to increase the bottom line of the products.
- Conduct Promotional Inventory in compliance to Global Standards.
Medical Sales Representative
Glenmark Pharmaceutical Ltd.
11.2009 - 10.2013
- Implement and execute Strategic Marketing Plans for territory, executing marketing promotional plans every quarter.
- Conducts daily visits with Doctors and Pharmacies to increase product awareness.
- Strategically plan, manage and execute large scale meetings and exhibits to increase brand development by executing marketing programs encompassing trade shows, round-tables and webinars.
- Improved product and brand awareness by marketing to local hospitals and primary care providers within assigned territory.
Business Sales/Account Executive & Front Office Manager
DIGICEL TRINIDAD & TOBAGO LTD
01.2006 - 10.2009
- Established excellent sales ability and strong interpersonal skills with confident and persuasive approach whilst managing key customer accounts.
- Provided information about available products and services including membership details and purchase advantages.
- Resolved customer queries for ICT services.
- ICT Sales and Telecommunications skillset in a call center environment.
Education
Master of Business Administration -
Australian Institute of Business
Postgraduate Diploma - Marketing & Project Management
Heriot-Watt University
Bachelor of Arts - Business Management
Anglia Ruskin University
Skills
- Health promotion
- Integrated brand strategy for wellness and prescriptions
- Effective execution of commercial strategies
- Market growth strategies
- Interdepartmental project coordination
- Channel strategy development
- Medical marketing strategy
- Sales Forecasting & Performance Optimization
- Digital Campaign Development
- Product Launch & Lifecycle Management
Affiliations
Member, Human Resources Management Association of Trinidad and Tobago (HRMATT)
Certification
- Artificial Intelligence and Data Analytics – Incus Services
- CSME Certificate- Ministry of Foreign Affairs
- Project Management Institute – Generative AI for Digital Marketers.
- Linked In Certification -Corporate Financial Statements
- Linked In Certification -Finance Strategies for Business Leaders
Timeline
Business Development Executive (Cargo)
CARIBBEAN AIRLINES
08.2024 - Current
Regional Pharmaceutical Sales & Brand Marketing Manager
Apotex Pharmaceuticals
10.2016 - 03.2024
Medical Sales Representative & Team Lead
Sandoz Pharmaceuticals
11.2013 - 10.2016
Medical Sales Representative
Glenmark Pharmaceutical Ltd.
11.2009 - 10.2013
Business Sales/Account Executive & Front Office Manager
DIGICEL TRINIDAD & TOBAGO LTD
01.2006 - 10.2009
Postgraduate Diploma - Marketing & Project Management
Heriot-Watt University
Master of Business Administration -
Australian Institute of Business
Bachelor of Arts - Business Management
Anglia Ruskin University
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