Nadini Mahabir-Ali
Port Of Spain,POS
Summary
Experienced in sales planning, marketing strategies and brand development over my 10-year career. Proficient in growing categories, managing inventory and tracking results to optimize sales. Creative, forward-thinking and profit-minded , high performer and achieves annual sales targets .
Overview
18
18
years of professional experience
Work History
BRAND MANAGER
Ultra-Pharm Marketing - Apotex Pharmaceuticals
Port Of Spain, Trinidad and Tobago
10.2016 - Current
- Management of Staff Provide leadership and direction to the Medical Representative and Sales Representative Teams
- Supervise staff, inclusive of hiring, training, performance appraisals and discipline where applicable
- Establish the right target markets to grow the sales and develop the brand , creating the demand for the products with 85 % of the customer base
- Sales Analysis , defining Strategic Sales and marketing plans to successfully achieve quarter and annual targets
- Sales Analysis and Budget Forecasting , setting annual Sales targets for the Apotex Brand , by product , by customer , by month
- Develop, submit and present monthly reports on activities, achievement of objectives and plans
- Reviews revenue, cost and profitability of new initiatives to maintain control over costs, whilst ensuring creation of value for the Company
- Management of Large Corporate accounts like, Petrotrin
- Presentations to Key Stakeholders Develop presentations and work closely with Apotex Canada Principals to ensure sales tools , samples and other marketing support is effective for Trinidad market
- Conduct extensive market research to identify new products to launch in the country
- Hosts Cottage Meetings to all relevant stakeholders and medical practitioners
- Establish product planning and demand management on monthly basis in order to maintain sufficient stock and minimizing high stock levels and out of stock risks
- Developed innovative marketing campaigns based on key objectives
- Motivated team members to continuous improvement in promoting and selling target products
- Planned, implemented and tracked sales and marketing strategies to promote brand products
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets
- Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach
- Supervised all marketing and planning activities to exceed segment sales and margin goals
- Implemented marketing strategies and optimal sales strategies which aid in achieving 98% of annual year Sales targets for the Country
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors
- Leveraged industry trends and competitive analysis to improve customer relationship building
Senior Medical Sales Representative
SANDOZ PHARMACEUTICALS
Port of Spain
11.2013 - 10.2016
- Implement and execute Strategic Marketing Plans , executing marketing promotional plans every quarter
- Co-ordinate and execute mega event activities and conferences in alignment with Novartis Pharmaceuticals policies and procedures
- Competitor Analysis , Price Analysis and Market research for new business opportunities
- Ensure that Sales targets are achieved , Sales analysis against monthly and yearly targets
- Manages local budgets , controlling expenses and cost over runs
- Self-Management of the marketing and sales of pharmaceutical drugs within the Territory, to increase the bottom line of the products
- Conducts daily visits with Doctors and Pharmacies to increase product awareness, In addition presenting in group meetings with HealthCare Professionals and Pharmacists
- Strategically plan and manage activities (lunch/ dinner meetings ) to increase the awareness and use of the pharmaceutical products
- Execute presentations to healthcare professionals on the product portfolio
- Inventory Management inclusive of Sample Distribution for the country for the medical representatives , direct point of contact between the Marketing team ( Costa Rica ) , monitors and controls the distribution of the promotional materials for the field-force
Medical Sales Representative
GLENMARK PHARMACEUTICALS LIMITED
Port of Spain
11.2009 - 10.2013
- Implement and execute Strategic Marketing Plans for territory, executing marketing promotional plans every quarter Conducts daily visits with Doctors and Pharmacies to increase product awareness, In addition presenting in group meetings with Health Care Professionals and Pharmacists
- Strategically plan and manage activities (lunch/ dinner meetings ) to increase Brand awareness and use of pharmaceutical products
- Compiled, analyzed and distributed sales and product performance information each week
- Increased brand awareness by creating and executing marketing programs encompassing trade shows, round-tables and webinars
- Visited stakeholders at hospitals and physician offices to present drug information
- Improved product and brand awareness by marketing to local hospital labs, pediatricians and primary care providers within community
- Provided customers with exceptional research and clinical trial data to support product effectiveness and safety
- Scheduled appointments with medical professionals to sell specific products
- Maintained primary contact role for named accounts encompassing account management and sales duties
Outbound Call Center Agent
DIGICEL TRINIDAD & TOBAGO LTD
Maraval , Port of Spain, Trinidad and Tobago
01.2006 - 10.2009
- Established excellent sales ability and strong interpersonal skills with confident and persuasive approach
- Provided information about available products and services including membership details and purchase advantages
- Overcame objections using friendly, persuasive strategies
- Opened new accounts and documented personal, demographic and payment information in system
- Explained product prices and packages as well as answered questions and addressed concerns of customers
- Set up appointments with interested customers according to schedule availability
- Resolved conflicts and negotiated agreements between parties in order to reach win-win solutions to disagreements and clarify misunderstandings
- Increased customer satisfaction and repeat business through relentless pursuit of resolutions to problems
Education
Master of Arts - Business Administration
AUSTRAILIAN INSTITUTE OF BUSINESS, CTS College
2015
Post Graduate Diploma - Computer Science, General Management, Project Management
EDINBURGH BUSINESS SCHOOL [Heriott - Watt University
B.A - Business Management
ANGLIA RUSKIN UNIVERSITY
2009
A level -
St. Augustine Senior Comprehensive School
St. Augustine,Trinidad and TobagoManagement of Business /Economics/ Accounts, Peachtree/Practical Accounting
St. Augustine Senior Comprehensive School
Trinidad and TobagoHigh School Diploma -
El Dorado Secondary School
Trinidad and Tobago2003
Skills
- Sales Analysis ,Forecasting and Budgeting
- Event Management
- Recruitment and Selection
- Strategic Brand Planning
- Market research and analysis
- Marketing Strategies
- Problem resolution
- Process improvement
- Strategic Marketing
- Brand Strategy development
- Sales Staff management
Timeline
BRAND MANAGER
Ultra-Pharm Marketing - Apotex Pharmaceuticals
10.2016 - Current
Senior Medical Sales Representative
SANDOZ PHARMACEUTICALS
11.2013 - 10.2016
Medical Sales Representative
GLENMARK PHARMACEUTICALS LIMITED
11.2009 - 10.2013
Outbound Call Center Agent
DIGICEL TRINIDAD & TOBAGO LTD
01.2006 - 10.2009
Master of Arts - Business Administration
AUSTRAILIAN INSTITUTE OF BUSINESS, CTS College
Post Graduate Diploma - Computer Science, General Management, Project Management
EDINBURGH BUSINESS SCHOOL [Heriott - Watt University
B.A - Business Management
ANGLIA RUSKIN UNIVERSITY
A level -
St. Augustine Senior Comprehensive School
Management of Business /Economics/ Accounts, Peachtree/Practical Accounting
St. Augustine Senior Comprehensive School
High School Diploma -
El Dorado Secondary School