Randall Sumairsingh
Boynton Beach
Summary
Multifaceted and meticulous Creative Copywriter with 12 years of experience researching, writing, and editing results-oriented content for a wide range of product categories. Knowledgeable in web content design, project coordination, and conversion-optimized copywriting. Specializes in creative storytelling, video production, and organic SEO content that all drive both traffic and conversions for brands.
Overview
12
12
years of professional experience
Work History
Content Manager
Moburst (Mobile Marketing Agency)
08.2023 - 12.2023
- Enhanced website traffic by creating engaging content and implementing effective SEO strategies.
- Developed a comprehensive content calendar for consistent publishing and improved audience engagement.
- Managed a team of freelance writers, ensuring timely delivery of high-quality articles and blog posts.
- Collaborated with marketing team to develop targeted email campaigns that increased subscriber base.
- Conducted thorough research to produce accurate, informative, and relevant industry-related content.
- Edited and proofread all written materials, maintaining a high standard of grammar and style consistency.
- Worked closely with design team to create visually appealing graphics that complemented written content.
- Optimized website layout for better user experience, resulting in reduced bounce rates and increased time on site.
- Analyzed competitor websites to identify trends and opportunities for improvement in our own content strategy.
- Consistently met tight deadlines while managing multiple projects simultaneously, prioritizing tasks effectively.
- Contributed ideas in brainstorming sessions which led to innovative campaign concepts attracting new clients.
- Approved, reviewed and edited content flowing to website.
- Directed content of website by gathering information and integrating data from other departments.
- Utilized SEO techniques to optimize website content, improve search engine rankings, and increase traffic.
Content Writer
Strategic Marketing
08.2022 - 08.2023
- Developed an efficient content management system for streamlined organization and easy accessibility of digital assets.
- You quote it, I wrote it: Blogs, Newsletters, Paid Social, Organic Social, Direct Mail, Email Marketing, Print, Online/ Digital copy.
- Improved content quality by conducting thorough research and incorporating industry trends.
- Enhanced website traffic by creating engaging and shareable blog posts, articles, and social media content.
- Streamlined creative project workflows by implementing efficient processes and collaboration tools.
- Enhanced team productivity through effective resource allocation and workload management.
- Delivered high-quality creative projects on time and within budget constraints.
- Developed detailed project plans to guide teams through the execution of complex creative initiatives.
- Oversaw all aspects of creative projects, from concept development to final deliverables.
- Collaborated with cross-functional teams to ensure seamless integration of creative elements into larger campaigns or projects.
- Coached junior team members, providing guidance on best practices for managing creative projects effectively.
- Negotiated contracts with vendors and freelancers, securing competitive rates while maintaining high-quality work standards.
- Led brainstorming sessions with internal teams to develop innovative ideas for new creative campaigns or strategies.
- Monitored industry trends to stay current with emerging technologies and best practices in creative project management.
- Identified areas for process improvement in order to optimize efficiency within the organization''s creative department.
- Assisted in the recruitment process by identifying top talent for key positions within the creative department.
- Understood, educated and presented to company and to clients.
- Partnered closely with senior leadership and creative team to accumulate and disseminate best practices.
- Maintained timeline and budget guidelines for daily operations and all projects.
- Tracked project and team member performance closely to quickly intervene in mistakes or delays.
Content Writer
Strategic Marketing
02.2022 - 12.2022
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
- Performed keyword research to optimize content for SEO.
- Developed content for variety of topics, ranging from technical to lifestyle, for multiple websites.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Planned executed and analyzed content campaigns with a focus on driving conversions, meeting KPIs, and improving overall ROI.
- Improved content quality by conducting thorough research and incorporating industry trends.
- Enhanced website traffic by creating engaging and shareable blog posts, articles, and social media content.
- Boosted reader engagement with carefully crafted headlines and compelling introductions.
- Increased brand visibility by consistently producing high-quality, SEO-optimized content.
- Ensured accuracy and consistency in all written materials through diligent proofreading and editing.
- Optimized web pages for search engines using keyword research and on-page SEO techniques.
- Worked internally and with clients to produce strategizes that boosted their business
- Acted in a multi-role capacity within an office/agency environment
- Managed a diverse portfolio of clients, adapting writing style to suit their unique needs and preferences.
- Collaborated with graphic designers to develop visually appealing infographics and other multimedia elements to complement written content.
- Facilitated cross-functional collaboration between departments such as design, marketing, and product teams so as to create cohesive digital experiences.
Junior Copywriter Intern (During College)
EDGE MARKETING
01.2019 - 05.2019
- Wrote CTA copy for shopper marketing activities to boost sales drive traffic to products in supermarkets and stores
- I worked on everything from small things like coupons and direct mail, to assisting with large scale campaigns for brands like Green Giant - in collaboration with stores like Kroger and Aldi
- Enhanced brand messaging by crafting compelling copy for various marketing channels.
- Assisted senior copywriters with editing and proofreading tasks, ensuring error-free content delivery.
- Tailored written materials to target audiences, resulting in greater resonance and conversion rates.
- Gained expertise in client-specific tone of voice guidelines, consistently delivering on-brand copy across all projects.
Senior Copywriter
McCann World Group
03.2012 - 09.2017
- Wrote Scripts/Copy for Print, Outdoor, Radio, Television, Digital and other mediums of Advertising
- Built strong relationships with clients based on consistency, punctuality and reliability.
- Solved complex and delicate client concerns within the market (Jabs from the competition, the rising costs of products and services, public relations issues etc.)
- Took a leadership role in creating innovative executions for brands, across all media - often beyond the requirements of the brief.
- Enhanced brand messaging by developing creative and engaging copy for various marketing materials.
- Collaborated with the design team to create visually appealing and effective ad campaigns.
- Increased social media engagement by crafting compelling posts that resonated with target audiences.
- Played a key role in rebranding efforts, including updating company slogans and taglines to better reflect brand values.
- Contributed to successful product launches with targeted messaging tailored to specific audience segments.
- Crafted memorable taglines that helped establish brand identity and set products apart from competitors.
- Worked closely with clients during ideation sessions to ensure alignment between copy direction and desired outcomes.
- Selected high-quality photos and videos to complement written copy.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
- Captivated audiences by crafting compelling and persuasive copy for advertising campaigns.
Education
Bachelor's degree - Advertising and Marketing Communications
Fashion Institute of Technology
New York, NY12.2021
Associate in Science (AS) - Advertising and Marketing Communications
Fashion Institute of Technology
06.2020
None - Liberal Arts
Queensborough Community College
01.2019
High school diploma -
Fatima College
05.2008
Skills
- Copywriting
- Search Engine Optimization (SEO)
- SEO Best Practices
- Creative Writing
- Content Development
- Content Editing
- Project Management
- Strategic Marketing
- Project Leadership
- Conversion Optimization
- Digital Marketing
- Blogging
- Video Production
- Proofreading
- Email Marketing
- SEO tools
- Content Marketing
- Project management
- Content Creation
- Branding
- Writing skills
- Microsoft Excel
- Adobe InDesign
- Presentation skills
Work Authorization
Authorized to work in the US for any employer
Personal Information
Willing To Relocate: Anywhere
Timeline
Content Manager
Moburst (Mobile Marketing Agency)
08.2023 - 12.2023
Content Writer
Strategic Marketing
08.2022 - 08.2023
Content Writer
Strategic Marketing
02.2022 - 12.2022
Junior Copywriter Intern (During College)
EDGE MARKETING
01.2019 - 05.2019
Senior Copywriter
McCann World Group
03.2012 - 09.2017
Bachelor's degree - Advertising and Marketing Communications
Fashion Institute of Technology
Associate in Science (AS) - Advertising and Marketing Communications
Fashion Institute of Technology
None - Liberal Arts
Queensborough Community College
High school diploma -
Fatima College
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