Summary
Overview
Work History
Education
Skills
Accomplishments
Additional Information
Timeline
Generic

Reisha Singh

Summary

Accomplished Commercial Manager with a proven track record at Massy Distribution Ltd, overseeing a TT $130 million revenue portfolio. Expert in leveraging analytical problem-solving and teamwork to drive business development and brand growth. Excelled in building strong supplier relationships and enhancing customer satisfaction through strategic marketing and collaboration.

Overview

11
11
years of professional experience

Work History

Commerical Manager

Massy Distribution Ltd.
01.2023 - Current
  • Responsible for managing over TT $130 million revenue portfolio.
  • Leading a team of marketing professionals, providing guidance and support ensuring our departmental targets are met.
  • Develop strong partnerships with key suppliers, fostering collaboration to achieve shared goals and identify new opportunities for business growth.
  • Collaborated with sales teams to create Joint Business Plans for key customers, resulting in strengthened relationships and increased business opportunities.
  • Manage departmental A&P budgets, allocating funds strategically to support overall business objectives.
  • Analyze campaign performance data to adjust tactics and maximize ROI.
  • Analyze market trends and sales data to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.

Team Lead- Marketing

Massy Distribution Ltd.
09.2021 - 01.2024

Successfully managed a portfolio of brands valued over TT$80 million as well as team members.

Senior Brand Manager

Massy Distribution Ltd.
10.2019 - 09.2021
  • Successfully managed a portfolio of brands valued over TT$50 million.

Brand Manager

Massy Distribution Ltd.
07.2018 - 09.2019

Successfully managed a portfolio of brands valued over TT$35 million.

Product Specialist

Massy Distribution Ltd
01.2017 - 06.2018

Successfully managed a portfolio of brands valued over TT$30 million.

Brand Manager

Hand Arnold
06.2016 - 11.2016

Bank at Work Officer

Scotiabank Trinidad and Tobago Limited
01.2014 - 06.2016

Education

Bachelor of Arts -

University of The West Indies
Trinidad, West Indies.

Barataria Secondary Comprehensive School

Lakshmi Girls Hindu College
06.2007

Skills

  • Teamwork and Collaboration
  • Analytical problem solver
  • Time Management
  • Relationship Building
  • Customer Relationship Management
  • Business Development
  • Brand Development

Accomplishments

  • Massy Learning Institute: Middle Management Program. May 2023 - October 2024.
  • Awarded FY 2022 Shining Star Incentive.
  • Awarded FY 2021 Shining Star Incentive.
  • Awarded General Mills Champion Award.
  • Massy Trading's People Choice winner, 2021.
  • Brand Manager of the Year- Massy Trading for 2018/2019 financial year.
  • Awarded Nature Valley F19 sales incentive from General Mills
  • Attended Category Management and Brand Execution Training in Puerto Rico with General Mills.
  • Presented Best Practices in Trinidad for Betty Crocker at General Mills Distributor Conference - June 2018.

Additional Information

Upon Request.

Timeline

Commerical Manager

Massy Distribution Ltd.
01.2023 - Current

Team Lead- Marketing

Massy Distribution Ltd.
09.2021 - 01.2024

Senior Brand Manager

Massy Distribution Ltd.
10.2019 - 09.2021

Brand Manager

Massy Distribution Ltd.
07.2018 - 09.2019

Product Specialist

Massy Distribution Ltd
01.2017 - 06.2018

Brand Manager

Hand Arnold
06.2016 - 11.2016

Bank at Work Officer

Scotiabank Trinidad and Tobago Limited
01.2014 - 06.2016

Bachelor of Arts -

University of The West Indies

Barataria Secondary Comprehensive School

Lakshmi Girls Hindu College
Reisha Singh