Rena Rahaman
POS
Summary
A seasoned, accomplished, well-balanced business executive with an extensive, diverse background in Business Development, Corporate Strategy, Marketing, General Management, Finance and Administration. Performance driven, with high energy, a passion for excellence, a sound record of professionalism, integrity and a proven history of success in growing companies through market penetration, financial prudence, cost efficiency and team building.
Overview
18
18
years of professional experience
Work History
Sales Export Manager
S.M. Jaleel & Company Ltd
Chaguanas, Trinidad And Tobago
05.2025 - Current
- AOP and Budgeting for Export Third Party (+45 markets)
- Business Recovery and Management of the St Lucian market, delivering more than one-third of the overall export sales.
- Build and maintain distributor relationships to strengthen the company's sales and expand its brand reach with focus on French Territories.
- Grow customer base by expanding into new markets and increase revenue opportunities.
- Value Chain Analysis, review pricing for new and existing customers to maximize revenue and minimize cost.
- Oversee the distributors marketing strategy to ensure adherence to brand guidelines and to increase brand recognition internationally.
- Forecasting, Stock & Sales Management.
- Work closely with the supply chain department to ensure on time and in full delivery of product to distributors.
- Train, engage and manage staff performances so they are best equipped to meet the company's expected results and standards of behavior.
Market Development Manager
Carib Brewery Limited
Champ Fleur, Trinidad
08.2008 - 04.2025
- License Manufacturing in Canada and Greece - manage and lead the technical team to brew and bottle the flagship brand in Canada, launch the product in several provinces and manage its distribution and sales for 100% growth in year 2. Repeating the process for stout while maintaining an export business for the rest of the portfolio until full transition.
- Directly responsible for Distributor Management in 8-10 territories both regionally (OECS, Central America, French and Dutch Caribbean) and internationally (Europe, US, Africa, Canada), setting KPIs and delivering the budgets set for Sales, Revenue and PBT.
- Improve P&L and increase profitability by quarterly review of the Value Chains, competitor analysis and a study of the route to market capturing any opportunities to improve overall business.
- Business development- locating potential new distributors, manufacturers, markets and conducting feasibility studies towards penetration, also developing market entry strategies.
- Grow brand footprint - Launch new products and innovations with the objective of increasing market share and overall sales and profitability growth.
- Strategic and Commercial planning - plan and execute interactive and tactical territory sales and marketing plans.
Assistant Business Development Manager
Carib Brewery Limited
Champs Fleur, Trinidad
08.2008 - 04.2025
- Build close working relationships with assigned 13 distributors, in-market key accounts, and commercial principles through open dialogue, routine trade visits, and other means of communication.
- Review distributors stock and sales information to amend orders as necessary to ensure consistent maintenance of distributor's stock levels to achieve a zero tolerance on in-market shortages while avoiding excessive overstocking situations. Providing logistical support where necessary to distributors by coordinating with internal customers.
- Liaising with relevant Marketing personal, develop and execute A&P activity in the assigned export markets.
- Plan and execute draught recovery in Antigua.
- Forecasting with the Distributors, ensuring all orders are placed eight weeks in advance of shipping, ensuring orders are supplied OTIF and a forecast accuracy of 80%.
- Asset management (cold chain and POS)- ensuring properly accounted for, audited and optimized.
- Tracking daily, weekly and monthly Sales for the International team, ensuring productions are planned in time for delivery of orders, closing any gaps in production, credit terms, etc to allow the team to reach the sales budget.
- Conducted trade visits to nurture and strengthen relationships with new and existing business partners.
Education
Bachelor of Arts - Business Management (Honors)
Anglia Ruskin University
United KingdomInternational Trade
FITT - Forum For International Trade Training
ExporTT (Scholarship)03-2026
Management Competency Development
Havard ManageMentor
USA09-2017
Accounting And Finance
The Association of Chartered Accountants (ACCA)
United Kingdom09-2009
Computerized Accounting And Accounting Systems
School of Practical Accounting & Accounting Services
Chaguanas, Trinidad And Tobago2004
Negotiating Across Cultures
ExporTT
Port Of Spain, Trinidad And Tobago2003
The Art of Conducting&Analyzing In-Market Research
ExporTT
Port Of Spain, Trinidad And Tobago2003
E-Certificate of Origin
Ministry of Trade, Industry & Investment / ExporTT
Port Of Spain, Trinidad And Tobago2003
Tourism And Hospitality
Ministry of Sport & Youth Affairs
Port Of Spain, Trinidad And Tobago2003
Advance Excel 2007 & Computer Literacy
School of Business & Computer Science
Champ Fleurs, Trinidad2003
Business
Northeastern College
Sangre Grande, Trinidad And Tobago2003
Skills
- Leadership and Management (Teams & Distributors)
- Export Sales and Marketing
- Commercial and Strategic Planning
- Business Recovery, Process Improvement & Implementation
- Trade Negotiation, Route to Market-Channel & Key Account Management
- Budgeting & Forecasting, Accounts Receivables & A&P Management
- Value Chain and Competitor Analysis
- Distributor's Contract
Additional Information
Fire Warden - IRP Fire & Safety Ltd
First Aid, CPR & AED - ECSI
VISA - US and Canadian
References:
1. Mr Jimmie Forder - Chief Executive Officer at ACADO, St Vincent 1 784 434 1204
2. Mr. Horace Bhopalsingh - Retired CEO at Carib Brewery Limited 1 905 407 6768
2. Ms. Malissa Sylvester - Chief Marketing Officer at The Beharry Group of Companies 1 868 754 4348
Timeline
Sales Export Manager
S.M. Jaleel & Company Ltd
05.2025 - Current
Market Development Manager
Carib Brewery Limited
08.2008 - 04.2025
Assistant Business Development Manager
Carib Brewery Limited
08.2008 - 04.2025
Bachelor of Arts - Business Management (Honors)
Anglia Ruskin University
International Trade
FITT - Forum For International Trade Training
Management Competency Development
Havard ManageMentor
Accounting And Finance
The Association of Chartered Accountants (ACCA)
Computerized Accounting And Accounting Systems
School of Practical Accounting & Accounting Services
Negotiating Across Cultures
ExporTT
The Art of Conducting&Analyzing In-Market Research
ExporTT
E-Certificate of Origin
Ministry of Trade, Industry & Investment / ExporTT
Tourism And Hospitality
Ministry of Sport & Youth Affairs
Advance Excel 2007 & Computer Literacy
School of Business & Computer Science
Business
Northeastern College