Ryan Mohammed
Santa Cruz
Summary
To further thrust and commit my career and future into the exciting and continuously evolving world of Trade Marketing with a concentration on New Creative Marketing Strategies, Client Relationships,Brand and Territory Management.
Overview
24
24
years of professional experience
Work History
Trade Marketing Specialist
Caribbean Bottlers Trinidad And Tobago Limited (Coca Cola)
Macoya
03.2023 - Current
- Managing the full scope of Anheuser-Busch Beers portfolio, driving sales expansion and stimulating market growth in local and regional markets.
- Spearheaded complete In-Store Branding operations encompassing design creativity, installation, and merchandising.
- Contributed to the success of Key Account Teams by actively participating in promotions, Gondola installation, planograms, and instore executions
- Executed go-to-market plans for retail sector in collaboration with marketing team, advised tactics to enhance performance; implemented product upgrades or launches.
- Successfully executed all creative product launches and marketing campaigns while maintaining compliance with supplier's Brand Book Guidelines.
Key Account Sales Representative - Premium Beverages Division
A.S. Brydens and Sons Ltd
San Juan
05.2010 - 03.2023
- Gained extensive expertise in the FMCG industry through 12 years of hands-on experience with direct sales, marketing campaigns, and territory management.
- Drove sales and promotion efforts of Company's products across well-known supermarket chains such as Massy Stores, Tru Valu Supermarkets, and Xtra Foods Stores. Constantly explored innovative strategies to expand the customer base.
- Negotiated deals with vendors and suppliers for cost-effective delivery of trade marketing activities.
- Implemented effective trade marketing strategies that resulted in increased sales volume. Demonstrated consistent achievement of sales targets through hands-on management of new accounts, successful execution of sampling and promotional activities, and proactive promotion of new products to the FMCG market.
Key Account Executive - Export
SCRIP J Printers Ltd
03.2000 - 04.2010
- Handled all Export Sales operations in Caricom regions, assessed effectiveness of Sales and Marketing approaches, suggested improvements to maximize profitability and gain market share.
- Conducted market research surveys in target countries to determine demand levels for certain products.
- Created product brochures, catalogs, videos, presentations, and other marketing materials for international distribution.
- Researched market trends, customer preferences, and competitive landscape in target markets.
- Updated management regularly on status of export sales initiatives including successes and challenges encountered.
- Conducted periodic reviews of competitors' activities in the global marketplace.
Education
(Hons) Master of Business Administration, Leadership and Entrepreneurship -
Anglia Ruskin University, England
10.2017
(Hons) BBA Marketing -
The College of Science, and Applied Arts Of Trinidad and Tobago
09.2014
Effective Communications & Human Relations -
Dale Carnegie
01-2008
Leadership and Development Supervisory Course 2023 -
Skills
- Teamwork and Collaboration
- Analytical Skills
- Territory Management
- Presentation Skills
- Client Relationships
- Creative Mindset
- Resolving Problems/Issues
- Communication Skills
- Trade Show Marketing
- Merchandising Strategies
- Competitive Analysis
- Product Launches
- Key Account Management
- Customer Segmentation
- Promotional planning
- Product positioning
Personal Information
Title: Trade Marketing Specialist
Hobbies and Interests
- Relationship Building
- Travelling Learning
- Goals Setting
- Territory Management
- Presenting
- Exploring New Markets
- Continuous Growth Mindset
Timeline
Trade Marketing Specialist
Caribbean Bottlers Trinidad And Tobago Limited (Coca Cola)
03.2023 - Current
Key Account Sales Representative - Premium Beverages Division
A.S. Brydens and Sons Ltd
05.2010 - 03.2023
Key Account Executive - Export
SCRIP J Printers Ltd
03.2000 - 04.2010
(Hons) Master of Business Administration, Leadership and Entrepreneurship -
Anglia Ruskin University, England
(Hons) BBA Marketing -
The College of Science, and Applied Arts Of Trinidad and Tobago
Effective Communications & Human Relations -
Dale Carnegie
Leadership and Development Supervisory Course 2023 -
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