SABITA RAMROOP
#3 Lalloo Trace Chin Chin Road, Cunupia
Summary
Strategic leader with extensive experience in developing and managing strategic and operational marketing initiatives. Proven ability to grow market share through effective distribution and retail channel management, enhance brand visibility, and lead teams to achieve organizational objectives. Expertise in pharmaceutical market dynamics, principal satisfaction, and business development both locally and regionally.
Overview
8
8
years of professional experience
Work History
Strategic Marketing Manager
Ultra-Pharm Marketing Ltd.
12.2023 - Current
- Developed and implemented strategic and operational marketing plans to sustainably grow market share through distribution and retail channels.
- Conducted in-depth market research to understand market dynamics, consumer needs, and competitive landscape, driving product line maximization and revenue growth.
- Enhanced visibility of key principal/brands through targeted marketing strategies, leading to improved market positioning and consumer awareness.
- Identified and secured new business opportunities by winning new tenders and expanding business prospects in alignment with market and consumer needs.
- Managed and mentored a marketing team, ensuring alignment with strategic goals and achieving desired outcomes.
- Developed marketing strategies based on competitive analysis and cost considerations, contributing to successful market differentiation.
- Created communication messages for market differentiation and product positioning; led team training on product differentiators.
- Ensured regulatory compliance and managed local and regional tender processes.
- Contributed to the company's business plan and provided strategic insights as part of the executive management team.
Regulatory Officer/Tender Management
Ultra-Pharm Marketing Ltd.
03.2021 - 11.2023
- Enhanced regulatory compliance by developing and implementing effective policies and procedures.
- Collaborated with cross-functional teams to ensure a comprehensive understanding of regulations and their impact on operations.
- Served as an authoritative resource on all regulatory matters, providing clear guidance to stakeholders at all levels within the organization.
- Managed the licensing process for new products, navigating complex regulatory frameworks with precision and accuracy.
- Secured contracts for company growth through the development of compelling bid submissions.
- Identified and pursued new business opportunities, expanding company's market presence.
- Delivered detailed reports on tender outcomes and performance metrics to senior management, facilitating strategic decision-making.
Licensing Pharmacist
Cardiovascular Associates Ltd.
05.2016 - 02.2021
- Managed high volume of prescriptions (30+) daily while maintaining excellent customer service and attention to detail.
- Developed strong relationships with healthcare providers to optimize patient care and medication adherence.
- Educated patients about possible drug interactions and gave special administration instructions.
- Collaborated with pharmacy team members to develop and implement strategies for continuous improvement in quality of care.
Education
Bachelor of Science - Pharmacy
University of The West Indies
Saint Augustine, Trinidad And Tobago06.2015
Pre-Science Program Certificate -
University of The West Indies
Saint Augustine, Trinidad And Tobago06.2011
CAPE Certificate -
St. Augustine Girls' High School
Saint Augustine, Trinidad And Tobago06.2010
Skills
- Strategic Marketing Management
- Market Research & Analysis
- Brand Positioning & Visibility
- Business Development & Growth
- Team Leadership & Training
- Regulatory Compliance
- Product Strategy & Pricing
- Tender Management
Timeline
Strategic Marketing Manager
Ultra-Pharm Marketing Ltd.
12.2023 - Current
Regulatory Officer/Tender Management
Ultra-Pharm Marketing Ltd.
03.2021 - 11.2023
Licensing Pharmacist
Cardiovascular Associates Ltd.
05.2016 - 02.2021
Bachelor of Science - Pharmacy
University of The West Indies
Pre-Science Program Certificate -
University of The West Indies
CAPE Certificate -
St. Augustine Girls' High School
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