Saleem Phillip
Arouca
Summary
Qualified Sales and operations Executive with background in leading sales teams to achieve strategic goals. Successfully managed multiple high-impact projects, driving revenue growth and improving client satisfaction. Proven success in sales strategy implementation, team leadership and fostering collaborative environment. Strong negotiation skills, adaptability and focus on delivering impactful results. Known for reliability, effective communication and ability to thrive in dynamic markets.
Overview
19
19
years of professional experience
Work History
Sales Lead
DTS
05.2022 - Current
- My roles as DTS Sales Lead encompasses a broad range of responsibilities focused on strategic development, team leadership, operations management, facilities and fleet management, health and safety compliance, inventory oversight, and analytical performance metrics
- Development and Execution of Division Strategy: Design and implement comprehensive Down trade strategies to achieve the Division's goals and objectives
- Trained, coached, and mentored new sales associates for maximum performance.
- Focus on market expansion and revenue growth, utilizing market analysis and industry trends to develop accurate revenue and volume forecasts
- Set achievable business targets based on forecasts and historical data
- Develop and set annual marketing, sales, and expense budgets, ensuring alignment with company financial goals and strategic objectives
- Develop and execute strategies for introducing new products and improving existing ones to meet consumer needs
- Team Leadership: Recruit, train and develop a high-performing DTS team
- Establish sales targets and performance metrics
- Provide coaching and guidance to team members to improve their sales skills and overall performance
- Conduct performance management and career planning for direct reports
- Operations: Develop and execute operational plans to improve the order processing and stock management processes to ensure optimum performance
- Negotiate contracts and agreements with suppliers and manage their accounts to ensure quality and efficiency of service
- Prepare and present regular performance reports to the Director of Commercial Operations, providing insights and recommendations for improvement
- Manage sales, gross profits and operating costs to drive optimum market share and division contribution
- Facilities Management: Develop and implement maintenance and upkeep plans for DTS offices and warehouses, including repairs, cleaning, and renovations
- Ensure compliance with safety and building regulations
- Develop and implement plans for preventive maintenance of facilities
- Oversee the procurement of facility supplies and equipment
- Budgeting for facility maintenance and operations
- Fleet Management: Develop and implement the fleet management program, including acquisition (purchase or lease), utilization, maintenance (preventive and repairs), and replacement of vehicles and equipment
- Developing strategies to optimize fleet usage and fuel efficiency
- Track and manage budgets for vehicle purchases, maintenance, fuel, and related expenses
- Supervising or coordinating with mechanics and service providers for repairs
- Maintaining records of vehicle registrations, licenses, and insurance
- Health, Safety & Environment: Oversee the implementation of HSE programs, policies, and procedures that comply with all local regulations
- Conduct regular audits and inspections to identify and mitigate potential health, safety, and environmental risks
- Investigate accidents and incidents, analyze root causes, and recommend corrective actions to prevent future occurrences
- Monitor and track HSE performance metrics, identify trends, and recommend improvements to the HSE management system
- Foster a safety culture within the department by promoting employee engagement and participation in safety initiatives
- Stay current on the latest HSE regulations and industry best practices and ensure the HSE program reflects these developments
- Reporting and Analysis: Regularly monitor workplace conditions to ensure alignment with the organizations' HSE-established standards
- Execute the organization's FSSC 22000 policies and continuously monitor to ensure compliance
- Inventory Management: Manage inventory levels to ensure optimal stock availability, minimizing excess and damages
- Collaborate with the warehouse team to forecast demand and plan order fulfillment accordingly
- Analyze sales and inventory data to identify trends and implement processes to improve inventory efficiency
- Develop and implement strategies to manage and reduce slow-moving and obsolete finished goods inventory, ensuring optimal stock levels and minimizing financial losses
Business Consultant
07.2015 - 01.2022
- Successfully launched a beauty retail store
- Introduced a wholesale division that supplied beauty products and supplies to other retailers
- Established an Educational Institute and partnered with a leading credit union to offer Conversational Spanish to its membership
- Initiated cultural immersion tours and online teaching platforms, significantly increasing educational accessibility and programme intake by 50%
- Assisted businesses in the automotive, health & occupational safety, health, food, and gaming sectors, facilitating successful digital transformation and enhancing their online marketing strategies
Marketing and Sales Manager
National Shoe and Occupational Solutions Limited
02.2014 - 06.2015
- Grew sales revenue by 8%
- Solidified our position in the Tobago territory, tripling the sales revenue and increasing our market share
- 25% increase in the Retail outlets through expansion of the product offerings and executing several sales promotions to capture new customers
- Increased market share in the Safety Footwear market by over 20% through the expansion into new business markets
- 15% growth in customer base by winning new customers from our main competitors
- Achieved 20% growth in the Security Category by capitalizing on new business opportunities in the security market
- Grew Key Customers' sales revenue through a series of sales and product strategies, which provided these customers with better alternatives to our competitors
- Built a strong sales force throughout Trinidad and Tobago
- Maintained our sales revenue, product mix, and competitive pricing by staying ahead of evolving market trends
- Responsible for the daily operations of the Marketing and Sales Department
- Developed and implemented organizational strategic plans
- Established gross profit objectives by forecasting and developing annual sales targets
- Maintained sales revenue
- Designed, implemented, and facilitated yearly marketing plans for the company
- Maintained relationships with key accounts while developing new business opportunities
- Established goals to ensure market share and profitability
- Developed and executed all marketing plans and activities
- Provided leadership and direction in new business/product development
- Conducted competitive analysis of the market and industry
- Developed and recommended a competitive pricing strategy for products
- Maintained national sales staff by recruiting, selecting, orienting, and training employees
Key Account Manager
Oscar Francois Limited
09.2011 - 11.2013
- Increased the portfolio’s overall revenue by 22%, contributing to 25% of the Division’s total revenue
- Expanded the product offerings portfolio by over 15% through negotiations for prime locations in major supermarket outlets
- Successfully executed over fifty in-store and nationwide promotions, significantly contributing to the overall growth of the Key Account portfolio
- Increased market share of key brands such as Dial, Gerber Foods, Arm and Hammer, and Right Guard, while effectively competing against global brands like Irish Spring, Dove, Colgate, and Axe
- Improved the Key Accounts business portfolio, accounting for 25% of the company’s overall sales revenue
- Developed and implemented comprehensive plans, annual sales targets, promotional calendars, and expense budgets for Key Accounts
- Strengthened relationships with Key Accounts and delivered growth in sales and profitability
- Identified and developed growth opportunities through new products, categories and business
- Collaborate with Key Customers on new product launches and the execution of supporting marketing initiatives
- Worked collaboratively with Category and Brand Managers to develop trade investment plans based on brand objectives
- Supervised merchandisers and promoters and deployed them to assigned accounts
- Coordinated market activations of promotions, sampling, shelf rentals, displays, and other trade activities
- Worked with the Warehouse Team to ensure effective and efficient distribution and supply of products to major accounts
- Conducted frequent trade visits to perform trade promotional analyses and ensure all promotional activities were executed on time
Sales Supervisor
Fresh Start Limited
09.2010 - 08.2011
Credit Supervisor
UNICOMER (Trinidad) Ltd.
02.2010 - 09.2010
Key Account Representative
CCN – TV6
03.2008 - 05.2009
Sales Supervisor (Key Accounts)
Carib Brewery Limited
06.2005 - 01.2008
Education
Diploma - Business Management
Diploma - Digital Marketing
Diploma - Social Media Management
MBA - Finance
01.2025
Skills
- Strategic Planning
- Data Analysis
- Process Optimization
- Sales Forecasting
- Cross-Functional Collaboration
- Customer Relationship Management (CRM)
- Training and Development
- Change Management
- Financial Acumen
- Leadership and Team Management
Professional Development
- Photoshop 2022 Master Class - Graphic Design
- Adobe Premiere Pro CC - Video Production
- Certified Associate in Project Management Programme (CAPM)
- Project Management for Business Professionals
- Dale Carnegie Sales Advantage
References
Available upon request
Timeline
Sales Lead
DTS
05.2022 - Current
Business Consultant
07.2015 - 01.2022
Marketing and Sales Manager
National Shoe and Occupational Solutions Limited
02.2014 - 06.2015
Key Account Manager
Oscar Francois Limited
09.2011 - 11.2013
Sales Supervisor
Fresh Start Limited
09.2010 - 08.2011
Credit Supervisor
UNICOMER (Trinidad) Ltd.
02.2010 - 09.2010
Key Account Representative
CCN – TV6
03.2008 - 05.2009
Sales Supervisor (Key Accounts)
Carib Brewery Limited
06.2005 - 01.2008
Diploma - Digital Marketing
Diploma - Social Media Management
MBA - Finance
Diploma - Business Management
Similar Profiles
Keandre MatthewsKeandre Matthews
Detroit Thermal Systems at DTSDetroit Thermal Systems at DTS
Deepika YadavDeepika Yadav
Primary School Teacher at DTSPrimary School Teacher at DTS
Joel IgeJoel Ige
Warehouse Associate at DTSWarehouse Associate at DTS