Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

Sasha-Ann Lawrence

Port-of-Spain

Summary

I am a results-driven Managing Director and Event Manager with proven ability to enhance productivity and streamline operations.

My objective is to conceptualize and build events in ways that are unique and budget friendly for clients. I specialize in efficient event planning, production and execution with a proven ability to remain calm while multi-tasking in dynamic, fast-paced environments.

Overview

20
20
years of professional experience

Work History

Managing Director

Audaz Eventz
Port-of-Spain, Trinidad And Tobago
06.2010 - Current
  • Audaz Eventz is a professional event management, wedding planning and decor design company, we execute both large and small scale events
  • Used expertise to cultivate relationships with existing clients, develop new client relationships and win business.
  • Participated in development activities such as product launches or promotional events.
  • Mitigated business risks by working closely with staff members and assessing performance.
  • Reviewed financial statements and sales or activity reports to measure productivity or goal achievement.
  • Prepared staff work schedules and assigned team members to specific duties.

Assistant to the Managing Director

Mega Blooms Limited
Port-of-Spain, Trinidad And Tobago
01.2005 - Current

Family owned business.

  • Coordinated communication between the Managing Director and other departments within the organization.
  • Scheduled and arranged travel and hotel reservations for meetings, conferences and seminars.
  • Coordinated meeting and work schedules for staff teams and executives.
  • Attended conferences, seminars and workshops on behalf of the Managing Director when required.
  • Organized business trips for the Managing Director, including booking flights, hotels and transportation.
  • Kept records of all documents related to activities conducted by or for the MD's office.

Assistant Event Coordinator

Senbur Ltd
Port-of-Spain, Trinidad And Tobago
02.2007 - 06.2012
  • Provided support in setting up audio-visual equipment prior to events.
  • Managed event budgets, ensuring all events were delivered within financial constraints.
  • Selected catering services for different types of events, balancing cost, menu and term options against client demands.
  • Managed guest lists and maintained accurate records of attendees at each event.
  • Resolved unexpected issues and emergencies during events, maintaining poise and ensuring participant satisfaction.
  • Led site walk-through and meetings prior with staff to discuss checklists and delegate assignments.
  • Coordinated and executed over XX large-scale events annually, including logistics, vendor management, and attendee experience.
  • Organized event logistics, including transportation and accommodations for participants.
  • Designed event themes and coordinated decorations, audio and visual equipment, and promotional materials to enhance event atmosphere.

Education

Master of Science - Masters of Marketing

Arthur Lok Jack Graduate School of Business
Trinidad And Tobago
10-2013

The George Washington University School of Business Professional Certificate in Event Management -

Arthur Lok Jack Graduate School of Business
Trinidad And Tobago
10-2011

Bachelor of Science - Agribusiness

University of The West Indies
St. Augustine Trinidad And Tobago
10-2010

Skills

  • Solid experience and expertise in managing various types of events ranging from birthdays, weddings, corporate events and fundraisers
  • Strong ability to plan, manage and execute events
  • Organizational and interpersonal communication, customer service, and negotiating skills
  • Leadership skills
  • Client relationships
  • Budget management
  • Staff management

Timeline

Managing Director

Audaz Eventz
06.2010 - Current

Assistant Event Coordinator

Senbur Ltd
02.2007 - 06.2012

Assistant to the Managing Director

Mega Blooms Limited
01.2005 - Current

Master of Science - Masters of Marketing

Arthur Lok Jack Graduate School of Business

The George Washington University School of Business Professional Certificate in Event Management -

Arthur Lok Jack Graduate School of Business

Bachelor of Science - Agribusiness

University of The West Indies
Sasha-Ann Lawrence