Organized and dependable candidate, with 16 years experience, successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
20
20
years of professional experience
5
5
years of post-secondary education
Work History
Merchandising Manager
Blue Waters Products Limited
08.2018 - Current
Managing a team of 20 Merchandisers- ensuring that stores are well stocked and merchandised
Monitoring performance to ensure that customer’s needs are met.
Collaborated with marketing team for prompt promotion of product.
Checking stores to ensure that product is packed in the correct planogram with pricing and appropriate POP material used.
Ensuring proper use of Aski system by lending support and providing training where needed.
Providing guidance to the team or individuals that may need assistance in performing their job
Assisting with Sales in Sales Rep’s absence.
Optimized store displays and appearance via strategic merchandising.
Designed displays to deliver interactive, engaging, and memorable store experiences for shoppers.
Organized meetings for up to 20 staff members to discuss upcoming promotions, key strategies, and tasks.
Motivated and mentored merchandise team to achieve high performance and job satisfaction.
Interacted with customers to obtain feedback and drive satisfaction.
Developed and implemented successful strategies to increase sales and profits.
Brand Manager
HADCO Limited
04.2014 - 07.2018
San Juan
Phone: 675-7628, Brands: Florida’s Natural, Motts, Snapple, Golden Crown
Preparation and Implementation of Brand Plans and strategy for the above Brands and presenting same to Suppliers
Monitoring brand performance to ensure that set targets are met
Planning and executing promotions and in-store special
Visiting the trade to ensure that products are well stocked and merchandised.
Portfolio: Brand Manager
08.2009 - 10.2013
Brands: Bissell, Det Insecticide, Pampers Bounty, Puffs, Ovaltine, Folgers, Abbott Nutritionals, Tropical Foods- Crystal Farms, La Yogurt, Weetabix, Softee Paper Products, Teddies, Nissin
Preparation and Implementation of Brand Plans and strategy for the above Brands
Presenting Quarterly results and plans moving forward
Monitoring Brand Performance to ensure that set targets are met
Planning & Executing of Promotions and In store Specials
Ordering and monitoring stock levels of Products for all Brands
Visiting the trade to ensure that products are well stocked and merchandised.
Customer Marketing Specialist
Johnson & Johnson Limited
05.2008 - 04.2009
Liaising with the Agency and direct suppliers on various projects to ensure completion within set deadlines
Assisting with preparation and implementation of Plans and Forecasts
Facilitating sampling events at various stores
Coordinating new product launches to the trade.
Marketing & Product Development Coordinator
Columbus Communications Trinidad Limited
02.2007 - 06.2007
Liaising with the Agency and Management on various projects to ensure completion within set deadlines
Liaising with the Research Company to conduct Cable TV research
Management of Website and Intranet including liaising with the Web Developer to facilitate changes.
Preparation and Implementation of Marketing Plans and strategy for the above Brands
Monitoring Brand Performance
Planning & Executing of Promotions
Supervising Product Promoters
Account Executive
International Brands, Coca, , Burger King, Johnson & Johnson
07.2004 - 04.2006
Dealing with the Client to ensure that requests are dealt with in a timely manner
Liaising with the Creative Department and the Client to facilitate any requests
Coordinating Events
Assisting in conducting Focus Groups and Developing Brand Archeology.
Account Coordinator
Mc. Cann Erickson
06.2003 - 06.2004
Assisting the Account Director with all the Activities pertaining to Customer Service and Liaising with the Client, to facilitate requests and ensure that deadlines are met
Compiling Newspaper Articles for Competitors and Clients
Assisting in conducting Focus Groups and developing Brand Archeology.
Education
CIM Certificate in Marketing -
School of Business and Computer Science
Chartered Institute of Marketing (CIM)
CIM Advanced Certificate in Marketing - Marketing
School of Business And Computer Science
Champs Fleurs
GCE Advanced Level - undefined
Danielle’s Educational Institute
1996
GCE Advanced Level - undefined
Chaguanas Senior Comprehensive School
1995
Ordinary Level - Ordinary Levels
St. Augustine Girls High School
St. Augustine
09.1988 - 06.1993
Skills
Standard Operating Procedures Proficient
Merchandising
Program Promotion
Creative Strategies
Performance Optimization
Merchandise Planning
End Cap Placement
Product Pricing
Promotional Planning
Staff Supervision
Store Displays
Merchandise Selection
Reading
I enjoy reading novels, but will read anything.
Timeline
Merchandising Manager
Blue Waters Products Limited
08.2018 - Current
Brand Manager
HADCO Limited
04.2014 - 07.2018
Portfolio: Brand Manager
08.2009 - 10.2013
Customer Marketing Specialist
Johnson & Johnson Limited
05.2008 - 04.2009
Marketing & Product Development Coordinator
Columbus Communications Trinidad Limited
02.2007 - 06.2007
Portfolio: Brand Manager
Bryden Pi Limited
05.2006 - 01.2007
Account Executive
International Brands, Coca, , Burger King, Johnson & Johnson
07.2004 - 04.2006
Account Coordinator
Mc. Cann Erickson
06.2003 - 06.2004
Ordinary Level - Ordinary Levels
St. Augustine Girls High School
09.1988 - 06.1993
CIM Certificate in Marketing -
School of Business and Computer Science
Chartered Institute of Marketing (CIM)
CIM Advanced Certificate in Marketing - Marketing
School of Business And Computer Science
GCE Advanced Level - undefined
Danielle’s Educational Institute
GCE Advanced Level - undefined
Chaguanas Senior Comprehensive School
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