Shayon Smith
Supply Chain Planner & Brand Manager
Trincity,Trinidad & Tobago W.I
Summary
Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.
Having been exposed to the various areas along the spectrum of organizations and business, such as collaborating with international companies, and successfully building relationships with local retailers to profitably grow sales.
A martial artist, practicing both Capoeira and Brazilian jiu-jitsu, from which discipline, attention to detail and intense commitment form the ethos of my professional endeavors.
Overview
33
33
years of professional experience
3
3
years of post-secondary education
Work History
Corporate Training Facilitator
THE BARCAM
01.2008 - Current
- Collaborate on the design and delivery of training programs covering diverse topics eg. The Ministry of Youth and Community development M-Power Program, for over 200 participants in (8) eight Regional Centres in the East-West corridor & Tobago.
- Provide assessment results to department heads after workshop delivery.
- Collaborate with management to assess current needs, trends, and deficiencies to develop targeted training programs. eg. UNIPET Finance Department team builder, for over (20) twenty participants including their CFO, Mr. Tyron Monsegue
- Prepare custom training course materials and presentations for corporate training
- Manage training calendars to assign resources for upcoming training sessions
- Identify areas for improvement in training programs and collaborate with training team to implement changes
- Establish and provide appropriate instructional materials and training outlines for management-level implementation.
Brand Manager
AETHER TRINIDAD AND TOBAGO LIMITED
01.2012 - 01.2021
- Developed online ads and company positioning on social media sites to increase monthly sales from 0% to over 95%
- Developed comprehensive public relations plans in support of product launches and marketing initiatives
- Designed sales-driven programs and promotions to facilitate team objectives
- Developed consumer insights tracking to benchmark awareness and measure effectiveness of marketing initiatives
- Planned, developed, and led negotiation with key business partnerships
- Maintained annual budget of USD 120,000. budget to consistently keep within monetary parameters
- Oversaw and developed strategic marketing and promotional plans for new product rollouts
- Delivered benchmarks and comprehensive client campaign reports through assessment of digital analytics compiled from Google Analytics, Facebook Insights, and Instagram Insights.
Customer Service Supervisor
WEBSOURCE
01.2012 - 01.2012
- Drove positive customer satisfaction levels by providing successful training to associates
- Prepared work schedules based on staff availability and forecasted demands to optimize personnel coverage
- Monitored phone calls to provide feedback and coaching
- Set clear expectations and helped employees pursue optimal paths for achieving each target
- Oversaw and assessed customer service staff activities to provide personnel with regular performance-related feedback
- Investigated sensitive customer service complaints and delivered prompt resolution to customer satisfaction
- Answered phone calls and responded to questions and concerns
- Provided day-to-day leadership to cultivate environment that exemplified company values.
Specialist Insurance Agent
ALGICO
01.2011 - 01.2012
- Engaged customers and provided high level of service by carefully explaining details about documents
- Analyzed customer needs and provided best options, upselling products, and services
- Delivered individualized support and broad knowledge of company products to bring targeted services to individuals with varying needs
- Prepared proposals and conducted closing interviews to sell insurance products
- Serviced existing portfolios, assisting members with coverage questions, and accurately processing policy endorsements
- Developed fact-finding interviews to determine need for coverage
- Conducted telephone appointments with prospective clients to build rapport and sell insurance services
- Researched insurance plans to find good options for clients' needs
- Pursued new clients through various marketing strategies to grow existing portfolio of policyholders
- Responded to customer inquiries and problems to promote great service
- Prepared proposals and conducted closing interviews to increase insurance sales.
Marketing Executive
QUSET- Caribbean limited
01.2010 - 01.2011
- Planned and organized public relations and promotional events
- Translated key brand and campaign objectives into effective messaging
- Determined target audiences for products and aligned campaigns with demographics
- Orchestrated digital marketing initiatives and planned creative deliverables.
Customer Service Agent
TSTT
01.2003 - 01.2007
- Utilized active listening and communication skills to address customer inquiries and escalate issues to supervisor
- Delivered fast, friendly, and knowledgeable service for routine questions and service complaints
- Suggested suitable options for unavailable products and services to retain customers
- Managed high-volume of inbound and outbound customer calls
- Asked probing questions to determine service needs and accurately input information into electronic systems
- Maintained strong call control and quickly worked through scripts to address problems
- Returned customer calls in established turnaround time to meet company objectives.
- Communicated with clients regarding account services, statements, and balances.
- Entered customer interaction details in sales system to track requests, document problems and record solutions offered.
Reservations Agent (Group & Corporate)
BWIA West Indies Airways
01.2000 - 01.2003
- Coordinated with front desk staff to maintain maximum occupancy
- Researched and resolved customer issues
- Relayed information on availability, pricing, and discounts to customers
- Assisted customers via phone by providing confirmations, answering questions, and offering general information.
Education
MBA - Logistics And Supply Chain Management
University of Bedfordshire
Luton, England 09.2021 - 10.2022
BBA - Marketing Management
Australian Institute of Business
Adelaide, Australia 04.2015 - 03.2017
Certificate - Inventory Management
Lok Jack Graduate School of Business
Mt. Hope, Trinidad & Tobago 03.2017 - 03.2017
Certificate (online) - Marketing
Wharton School of The University of Pennsylvania
Online 07.2015 - 08.2015
Certificate - Project Management
SBCS Global Learning Institute
Champs Fleurs, Trinidad & Tobago 07.2014 - 07.2014
Certificate - Strategic Marketing Planning
Lok Jack Graduate School of Business
Mt. Hope, Trinidad & Tobago 08.2013 - 08.2013
Skills
Entrepreneurial
undefinedTimeline
MBA - Logistics And Supply Chain Management
University of Bedfordshire
09.2021 - 10.2022
Certificate - Inventory Management
Lok Jack Graduate School of Business
03.2017 - 03.2017
Certificate (online) - Marketing
Wharton School of The University of Pennsylvania
07.2015 - 08.2015
BBA - Marketing Management
Australian Institute of Business
04.2015 - 03.2017
Certificate - Project Management
SBCS Global Learning Institute
07.2014 - 07.2014
Certificate - Strategic Marketing Planning
Lok Jack Graduate School of Business
08.2013 - 08.2013
Brand Manager
AETHER TRINIDAD AND TOBAGO LIMITED
01.2012 - 01.2021
Customer Service Supervisor
WEBSOURCE
01.2012 - 01.2012
Specialist Insurance Agent
ALGICO
01.2011 - 01.2012
Marketing Executive
QUSET- Caribbean limited
01.2010 - 01.2011
Corporate Training Facilitator
THE BARCAM
01.2008 - Current
Customer Service Agent
TSTT
01.2003 - 01.2007
Reservations Agent (Group & Corporate)
BWIA West Indies Airways
01.2000 - 01.2003
Hobbies
- Capoeira: Afro-Brazilian martial arts
- Jiu-Jitsu
- Hiking
- Reading and Learning
Hobbies
- Capoeira: Afro-Brazilian martial arts
- Jiu-Jitsu
- Hiking
- Reading and Learning
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