Summary
Work History
Education
Skills
Timeline
Certificates
References
Hobbies
Certificates
References
Hobbies
Hi, I’m

Sheryssa Gowrie

Santa Cruz

Summary

Experienced and driven Content Marketing Specialist with over four years’ experience creating compelling content across multiple media platforms. A passion for detail oriented and creative writing, and the ability to adapt content messages for multiple audiences across multiple platforms. Accustomed to high level of responsibilities including creating content for a company's websites, info-graphics, videos and articles. Passionate about delivering entertaining and captivating content with an unobstructed path toward achievement. Extensive experience building, maintaining, and running successful client-centered digital marketing campaigns aimed at improving brand awareness and presence.

Work History

Melé Destinations

01.2022

Job overview

  • (Carnival TRIBE x Machel Montano)
  • ROGUE Carnival- Social Media Management 2022
  • Collaborated with cross-functional teams to develop and execute social media strategies that increase brand awareness and engagement
  • Curated content, scheduled posts, managed campaigns, and monitored social media analytics to track progress and report on key performance indicators
  • Prioritized tasks effectively to meet deadlines and deliver high-quality results in a fast-paced environment
  • Utilized social media platforms to develop an engaged community of followers that increased brand visibility
  • Analyzed media coverage and social media analytics to measure the success of campaigns and adjust strategies accordingly
  • Adapted design concepts to different media formats, including web, social media, print, and video
  • Analyzed social media data to identify key trends and insights, resulting in improved marketing strategies
  • Created content calendars for various social media platforms that increased organic followers by X%
  • Developed and implemented a social media strategy that increased followers by X% and engagement by X%.

Intimate Affairs TT

Digital Marketing Specialist
01.2022

Job overview

  • Achieved 17% growth in sales during the first month of employment
  • Increased Instagram followers by 5.63% and account engagement by 49% within the first month
  • Increased TikTok followers by 61%, video views by 93%, and profile views by 98%
  • Analyzed competitors’ social media activities to identify best practices and areas for improvement
  • Developed and implemented a social media policy to ensure compliance with industry regulations
  • Created and executed data-driven strategies to optimize social media performance, resulting in sustained growth and increased engagement over time
  • Analyze website traffic and user behavior using tools such as Google Analytics to optimize website performance and user experience
  • Creating and curating engaging content for social media platforms, email marketing campaigns, and other digital channels such as YouTube
  • Analyzed competitors’ social media activities to identify best practices and areas for improvement
  • Increased brand awareness by creating and managing social media campaigns that generated over X million impressions
  • Created educational, entertaining, and engaging content that increased user engagement.

Caesar’s Army Ltd

Marketing and Communication Specialist
01.2022

Job overview

  • Executed multiple successful marketing campaigns, utilizing both traditional and digital strategies to drive engagement and increase attendance at events
  • Collaborated with graphic artists, media houses, illustrators, creatives, influencers, DJs, and videographers to create compelling content for marketing campaigns
  • Developed and managed successful influencer marketing campaigns that increased brand awareness by X%
  • Executed multiple successful marketing campaigns, utilizing both traditional and digital strategies to drive engagement and increase attendance at events
  • Collaborated with graphic artists, media houses, illustrators, creatives, influencers, DJs, and videographers to create compelling content for marketing campaigns
  • Developed media briefs, radio briefs, DJ scripts, and e-blasts to promote events and drive attendance
  • Led media organization and development, ensuring that all digital platforms were up-to-date with engaging and relevant content
  • Utilized data-driven insights to continuously optimize marketing strategies and campaigns
  • Consistently met or exceeded attendance and engagement goals for events, with an average of 4,000+ patrons in attendance
  • Developed and maintained an up-to-date database of contacts and vendors, ensuring accurate and timely communication
  • Developed and maintained internal and external communication channels, including website content, emails, and newsletters.

Scotia Bank

Special Activities Adjustor
01.2020

Job overview

  • Selected to join a special project that lasted 6 months and retained as a Special Activities Adjustor
  • Managed client portfolios by completing Refinances and Consolidations with a high level of accuracy and efficiency
  • Collaborated with the mortgage team and consistently delivered quality work under tight deadlines and pressure.

Scotia Bank

Collections Advisor
01.2019

Job overview

  • Follow with customers for outstanding debts owed to the company and offer assistance to help customers stay in a good financial standing.

Store Manager
01.2015

Job overview

  • Reconciled daily sales transactions to balance and log day-to day finances
  • Offered hands-on assistance to customers, assessing needs and maintaining current knowledge of consumer preferences
  • Managed all aspects of store operations, including organization and maintenance

Valsco Montessori

Teacher
01.2014

Job overview

  • Worked collaboratively with other teachers to review data and develop instructional strategies to address student-learning objectives
  • Communicated frequently with parents, students and faculty to provide feedback and discuss instructional strategies

Education

University of The West Indies Mona
Mona, Jamaica

Bachelor of Science from Marketing
2019

Roytec School of Business -University of New Brunswick
Port Of Spain, POS

Associate of Science from Business Management
2016

University of The West Indies
Mona, Jamaica

Bachelor of Science from Human Resource Management
2014

Holy Name Convent
Port Of Spain

High School Diploma
2014

University Overview

A Level - 8 CAPE passes – Four 1s, Three 2s, one 3

Holy Name Convent
Port Of Spain

High School Diploma
2008

University Overview

O Level- 8 CSEC Passes - Five 1s, Three 2s, Four D

Skills

  • Critical thinking and problem solving
  • Problem Solving
  • Effective Time Management
  • Microsoft Office Word
  • Adaptability
  • Fast Learner
  • Ability to Work Under Pressure
  • Team Player
  • Microsoft Office
  • Strong Communication
  • Microsoft Excel
  • Adobe Photoshop
  • Google Analytics

Timeline

Melé Destinations
01.2022

Digital Marketing Specialist

Intimate Affairs TT
01.2022

Marketing and Communication Specialist

Caesar’s Army Ltd
01.2022

Special Activities Adjustor

Scotia Bank
01.2020

Collections Advisor

Scotia Bank
01.2019

Store Manager

01.2015

Teacher

Valsco Montessori
01.2014

University of The West Indies Mona

Bachelor of Science from Marketing

Roytec School of Business -University of New Brunswick

Associate of Science from Business Management

University of The West Indies

Bachelor of Science from Human Resource Management

Holy Name Convent

High School Diploma

Holy Name Convent

High School Diploma

Certificates

•  Inclusive Leadership

•  Social Media Management foundations

•  Advanced Branding

•  Agile Marketing Foundations

•  Digital Strategy

•  The Science of Marketing at Scotiabank: Going Beyond the Art

References

RAJESH ARJOONSINGH- ASSISTANT MANAGER 

SCOTIABANK TRINIDAD AND TOBAGO LIMITED. 

TEL 868-723-9938

KAREN LALL- TEAM LEAD

SCOTIABANK TRINIDAD AND TOBAGO LIMITED. 

TEL 868-709-4767

KEMBA HACKETTE

EXAMINER 11 CENTRAL BANK

TEL- 868-495-6683

Hobbies

Cooking, Hiking, Traveling, Photography 

Certificates

•  Inclusive Leadership

•  Social Media Management foundations

•  Advanced Branding

•  Agile Marketing Foundations

•  Digital Strategy

•  The Science of Marketing at Scotiabank: Going Beyond the Art

References

RAJESH ARJOONSINGH- ASSISTANT MANAGER 

SCOTIABANK TRINIDAD AND TOBAGO LIMITED. 

TEL 868-723-9938

KAREN LALL- TEAM LEAD

SCOTIABANK TRINIDAD AND TOBAGO LIMITED. 

TEL 868-709-4767

KEMBA HACKETTE

EXAMINER 11 CENTRAL BANK

TEL- 868-495-6683

Hobbies

Cooking, Hiking, Traveling, Photography 

Sheryssa Gowrie