SHEVAUGHN RACHA
Port Of Spain
Summary
Marketing professional with 3+ years of experience communicating with crises and developing communications strategies for all audiences. Detail-oriented professional recognized by peers for my effective analytical and creative thinking skills. A keen team player with natural leadership qualities. Has ample experience using both traditional and digital communications strategies. Received "Exceptional" performance ratings for numerous projects and conferences.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Social Media Marketing in Trinidad and Tobago
10.2020
- Published scholarly article in the Journal of Media Management and Entrepreneurship (JMME) in October 2020, co - authored by Dr
- Natasha Ramkissoon-Babwah on the Social Media Marketing in Trinidad and Tobago, the first of its kind
Marketing Official - Business Segments
Republic Bank Ltd.
07.2024 - Current
- Coordinated marketing campaigns and prepared proposals for execution. Managed relationships between external and internal stakeholders.
- Conducted market research to identify target audiences and develop tailored marketing initiatives that resonated with them.
- Managed affiliate programs, fostering mutually beneficial relationships with partners while increasing revenue streams.
- Continuously expanded professional knowledge by attending conferences, seminars, and webinars to stay at the forefront of digital marketing trends.
Research Assistant - SHELL/SAMs
06.2021 - Current
- Assisted employees with research for MBA
- Courses included; Financial Management, Marketing Management, Entrepreneurship
Brand Communications Officer - Content Development and Media Relations
Republic Bank Ltd.
01.2021 - 07.2024
- Identifying and reporting to the Brand Communications Official, Content Development, possibilities for the Group to be promoted to internal and external consumers through speeches, media releases, circulars, circulars, social media platforms, Republictt.com, and RepublicConnect
- Distributing communication pieces that have been approved to various channels for digital channel upload
- Supporting the development, upkeep, and enhancement of the Group's beneficial relationship with the media (local, regional, and global)
- Creating efficient communication strategies, to be reviewed by the Branch Communications Official, in order to guarantee group messaging synchronization and consistency
- Recommending publicity, visibility, and feedback strategies for all social media platforms for crisis communications
- Social media management includes scheduling content, assessing it, and approving it
Lead Communication Officer - T.H.I.S. Conference
06.2022 - 07.2022
- Developed and executed comprehensive communications plan for the largest technology conference in the Caribbean
- Liaised with media to garner attention and sufficient coverage for the 2 day conference
- Prepared key note address for speakers on digital transformation
- Authored two articles that were featured in the Linkages magazine
- Live posting during the event on all social media platforms
Clerical Assistant II • Sales/Collections
Republic Bank Ltd.
01.2016 - 01.2021
- Marketing products and services to new and existing clients
- Scheduling appointments and ensuring that all client documents are in order for efficient service
- Tabulating daily/weekly sales statistics and delivering reports
- Liaising with delinquent personal loan and credit card customers and making suitable arrangements to regularize facilities
- Collection of outstanding delinquent payments for credit card and loan facilities
- Issuing formal demand to non FIU compliant clients
- Relegating and Writing Off accounts of non FIU compliant clients
- Collating and formatting delinquency statistics of credit card and loan accounts for Republic Bank Trinidad and Tobago, as well as their eight Caribbean territories
Social Media Marketing in Trinidad and Tobago
08.2018 - 07.2019
- Conducted an academic research project about the use of social media by SMEs in T&T
- Investigated into the use, success and popularity of social media marketing
- Gained insight into the advantages and disadvantages of social media marketing
- Identified trends and patterns on social media platforms Facebook and Instagram
- Made recommendations of the best practices for use of social media marketing in T&T
Education
MSc. - Management Studies (Specialized in Marketing)
University of the West Indies
01.2019
BSc. - Leadership and Management
University of the West Indies
01.2016
Skills
- Leadership
- Public Speaking
- Writing for Impact
- Working in diverse teams
- Proficient in Microsoft Office
- Capable in SPSS
- Proficient in Adobe Photoshop
- Proficient in Adobe Marketo
Languages
English
Spanish
Japanese
Hobbies and Interests
- Cricket
- Football
- Coaching
- Mixology
- Hiking
Projects
1. Lead Communication Officer - T.H.I.S. Conference Developed and executed comprehensive communications plan for the largest technology conference in the Caribbean., Liaised with media to garner attention and sufficient coverage for the 2 day conference., Prepared key note address for speakers on digital transformation., Authored two articles that were featured in the Linkages magazine., Live posting during the event on all social media platforms.
2. Research Assistant - SHELL/SAMs, Present, Assisted employees with research for MBA courses.
3. Social Media Marketing in Trinidad and Tobago, Published scholarly article in the Journal of Media Management and Entrepreneurship. Social Media Marketing in Trinidad and Tobago. Conducted an academic research project about the use of social media by SMEs in T&T. Investigated into the use, success and popularity of social media marketing. Gained insight into the advantages and disadvantages of social media marketing., Identified trends and patterns on social media platforms.Made recommendations of the best practices for use of social media marketing in T&T.
References
- Ms. Latisha De Gannes, Senior Manager - Shared Services Division, Republic Financial Holdings Ltd, 1-868-625-3617, latisha.degannes@rfhl.com
- Dr. Natasha Ramkissoon-Babwah, Lecturer, University of the West Indies St. Augustine, 1-868-686-1267, Natasha.ramkissoon@gmail.com
Certification
Level 1 A&B - Spanish Language
Level 1 A - Japanese
Certificate in Financial Analysis - Udemy
Timeline
Marketing Official - Business Segments
Republic Bank Ltd.
07.2024 - Current
Lead Communication Officer - T.H.I.S. Conference
06.2022 - 07.2022
Research Assistant - SHELL/SAMs
06.2021 - Current
Brand Communications Officer - Content Development and Media Relations
Republic Bank Ltd.
01.2021 - 07.2024
Social Media Marketing in Trinidad and Tobago
10.2020
Social Media Marketing in Trinidad and Tobago
08.2018 - 07.2019
Clerical Assistant II • Sales/Collections
Republic Bank Ltd.
01.2016 - 01.2021
BSc. - Leadership and Management
University of the West Indies
MSc. - Management Studies (Specialized in Marketing)
University of the West Indies
Similar Profiles
Nathan BIGERNathan BIGER
Garde d'enfants at NAGarde d'enfants at NA
Shane JohnShane John
Club Secretary at NAClub Secretary at NA
Feria Fairbrother-OzbekFeria Fairbrother-Ozbek
Apprentice Plumber at NAApprentice Plumber at NA
Zach Tamanini Class of 2026Zach Tamanini Class of 2026
Student Athlete at NAStudent Athlete at NA
Damany BentickDamany Bentick
Police Officer at Ministry of National SecurityPolice Officer at Ministry of National Security