SHONTEL BROWNE
Summary
Vibrant and driven professional with a talent for cultivating meaningful connections and crafting innovative marketing and sales strategies. Keen eye for customer satisfaction and knack for understanding market dynamics. Consistently brings a refreshing blend of enthusiasm and commercial acumen to every project.
Overview
10
10
years of professional experience
6
6
years of post-secondary education
Work History
Marketing Consultant
Self Employed
08.2020 - Current
- Planned and executed events and marketing programs to increase qualified leads.
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Enhanced customer engagement with effective social media management and content creation.
- Consulted with clients on business issues and developed innovative, high-impact proposals.
- Delivered insightful data analysis and reporting to clients, demonstrating campaign success and areas for improvement.
- Conducted thorough market research to identify emerging trends and inform strategic decision making.
- Conducted market research and reported on clients' competition.
- Implemented creative solutions to address unique challenges faced by clients in a variety of industries.
- Crafted persuasive copywriting for various channels including websites, advertisements, blog posts, and more.
- Established measurement mechanisms using tools like Google Analytics to track the success of online marketing initiatives.
- Provided expert guidance on branding strategy to establish consistent messaging across all platforms and touchpoints.
- Developed comprehensive marketing plans for clients, incorporating a mix of traditional and digital tactics for optimal results.
- Boosted sales revenue through the implementation of innovative promotional strategies and events.
- Crafted persuasive copy for diverse advertising channels, leading to increase in customer action rates.
- Conducted detailed market research to identify emerging trends, enabling creation of targeted marketing strategies.
- Enhanced social media engagement with regular, impactful content creation and active community management.
- Implemented customer relationship management (CRM) platforms to streamline communication and enhance customer service.
- Spearheaded community outreach initiatives, building brand loyalty and enhancing public image.
- Boosted brand visibility by developing and executing comprehensive marketing campaigns across various digital platforms.
- Coordinated with sales teams to align marketing strategies with sales objectives, fostering cohesive growth plan.
- Tracked key performance indicators to measure success of campaigns.
Administrative Assistant
DCPM Consultancy Services
01.2019 - 07.2020
- Maintained confidentiality of sensitive information by adhering to strict privacy policies and implementing secure filing systems.
- Improved document organization with thorough file maintenance, archiving outdated records as necessary for efficient retrieval when needed.
- Ensured accurate record-keeping with diligent data entry and database management for vital company information.
- Streamlined invoice processing procedures to ensure timely payment of vendors while minimizing errors in financial records.
- Managed filing system, entered data and completed other clerical tasks.
Marketing Supervisor
Top Brandz Distributors
09.2015 - 09.2018
- Supervised and trained marketing and sales teams, enhancing performance
- Implemented quality assurance measures to maintain product integrity
- Collaborated with sales team members to develop targeted messaging that resonated with potential customers.
- Delivered exceptional customer service and upheld public relations
- Managed cross-functional teams to deliver successful product launches on time and within budget.
- Participated in recruiting and setting strategic goals for marketing and sales
- Planned and organized marketing efforts to grow business and brand awareness
- Conducted regular competitor analysis to stay ahead of emerging trends and maintain a competitive edge in the marketplace.
- Organized promotional events such as product demonstrations or sponsorships, increasing brand recognition within target markets.
- Increased lead generation through targeted email marketing and social media advertising.
Merchandiser
Top Brandz Distributors
05.2015 - 08.2015
- Removed damaged, out-of-code, not-in-set and discontinued items from displays.
- Verified products appeared at correct locations in proper quantities.
- Updated pricing and signage to complete product displays and educate customers.
- Enhanced customer satisfaction by providing product knowledge and recommending suitable items based on individual needs.
- Inspected merchandise for quality and arranged proper display location on floor.
- Monitored inventory levels and kept adequate stock in product displays on sales floor.
- Boosted sales by implementing effective merchandising strategies and visually appealing displays.
- Negotiated with suppliers for timely and cost-efficient product deliveries, maintaining inventory flow.
- Monitored competitor activity, adapting strategies to maintain competitive advantage.
- Proposed new ideas and concepts to enhance merchandise displays.
- Boosted sales through effective collaboration with marketing team on promotional displays.
Stock Supervisor
Caribbean Cinemas
11.2014 - 04.2015
- Managed inventory control and monitoring within concession stands
- Resolved errors and inaccuracies in inventory records
- Provided guidance to employees and resolved workplace issues
- Interacted with customers to address complaints and ensure satisfaction
- Prepared cash reports
- Collaborated with purchasing and production to maintain levels of quality and on-hand inventory.
Concession Attendant
Caribbean Cinemas
08.2014 - 11.2014
- Kept detailed records of daily sales transactions for accurate reporting purposes.
- Maintained a clean and organized workspace, ensuring food safety standards were met at all times.
- Supported team efforts during large-scale events by seamlessly transitioning between multiple roles and responsibilities as needed.
- Demonstrated adaptability by quickly adjusting to changing demands or special event requirements as needed.
- Ensured accurate cash handling by reconciling drawer at the end of each shift.
- Provided exceptional customer service through attentive listening skills and prompt problem resolution.
- Managed time effectively during busy periods by prioritizing tasks according to urgency and importance.
- Contributed to increased efficiency by streamlining processes for preparing and serving food items.
- Enhanced customer satisfaction by providing efficient and friendly service at the concession stand.
- Worked closely with supervisors to develop strategies for improving overall concession stand performance.
Education
Adobe Certificate - Adobe CC Masterclass: Photoshop, Illustrator, XD & InDesign
Udemy Inc.
10.2024 - 10.2024
Professional Certificate in Digital Marketing - Digital Marketing
SBCS Global Learning Institute
Trinidad 10.2022 - 12.2022
Bachelor of Arts - Business Administration (Hons)
University of Hertfordshire
United Kingdom 05.2021 - 06.2022
Computer Literacy Certificate - Microsoft office (Excel, Word, Outlook and PowerPoint)
SITAL College of Tertiary Education Ltd
Trinidad 02.2021 - 04.2021
AMBA Essential Business Skills Certificate - Essential Business Skills
SITAL College of Tertiary Education Ltd.
Trinidad 02.2021 - 04.2021
Level 5 Diploma - Association of Business Executives (ABE) in Business Management
SITAL College of Tertiary Education Ltd.
Trinidad 01.2020 - 12.2020
Level 4 Diploma - Association of Business Executives (ABE) in Business Management
SITAL College of Tertiary Education Ltd.
Trinidad 01.2019 - 12.2019
High School Diploma -
The Business School
Georgetown, Guyana 09.2011 - 06.2014
Skills
- Social media Marketing
- Product marketing
- SEO practices
- Leadership
- Effective Communication
- Problem-Solving
- Teamwork and collaboration
- Time management
- Customer Relationship management (CRM)
- KPI monitoring
- Negotiation Techniques
- Adaptability and flexibility
- Brand Management
- Market Research
Timeline
Adobe Certificate - Adobe CC Masterclass: Photoshop, Illustrator, XD & InDesign
Udemy Inc.
10.2024 - 10.2024
Professional Certificate in Digital Marketing - Digital Marketing
SBCS Global Learning Institute
10.2022 - 12.2022
Bachelor of Arts - Business Administration (Hons)
University of Hertfordshire
05.2021 - 06.2022
Computer Literacy Certificate - Microsoft office (Excel, Word, Outlook and PowerPoint)
SITAL College of Tertiary Education Ltd
02.2021 - 04.2021
AMBA Essential Business Skills Certificate - Essential Business Skills
SITAL College of Tertiary Education Ltd.
02.2021 - 04.2021
Marketing Consultant
Self Employed
08.2020 - Current
Level 5 Diploma - Association of Business Executives (ABE) in Business Management
SITAL College of Tertiary Education Ltd.
01.2020 - 12.2020
Administrative Assistant
DCPM Consultancy Services
01.2019 - 07.2020
Level 4 Diploma - Association of Business Executives (ABE) in Business Management
SITAL College of Tertiary Education Ltd.
01.2019 - 12.2019
Marketing Supervisor
Top Brandz Distributors
09.2015 - 09.2018
Merchandiser
Top Brandz Distributors
05.2015 - 08.2015
Stock Supervisor
Caribbean Cinemas
11.2014 - 04.2015
Concession Attendant
Caribbean Cinemas
08.2014 - 11.2014
High School Diploma -
The Business School
09.2011 - 06.2014
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