Sunita Ganpat

• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Researched developing trends to stay updated with new ideas and marketing practices.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Used data analytics to track lead generation campaigns and improve quality.
• Worked with graphic designers and writers to establish theme and tone for content.
• Performed market segmentations, targeting and positioning for each product line.
• Managed workflow between staff, coordinating documents, planning, and creative material distribution.
• Executed advertising and public relations campaigns to generate demand and sales leads.
• Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
• Created and managed social media campaigns to increase brand engagement.
• Conducted market research to identify new opportunities and target markets.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Continually maintained and improved company's reputation and positive image in markets served.
• Devised content strategy to effectively engage target audiences.
• Coordinated with design and media teams to develop high-quality creative assets.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Managed budget allocation and resource utilization to maximize marketing ROI.
• Optimized email campaigns to increase open and click-through rates.

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Consulted with product development teams to enhance products based on customer interest data.
• Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
• Developed innovative and targeted collateral to support overall branding objectives.