Travis Laugier

Responsibilities

• Delivering on the Commercial and Marketing ambitions aimed at profitable expansion of the Alcohol Portfolio.
• Manage a Cross Functional Team.

Achievements

• Achieved Portfolio Growth of 67% 2023 vs 2022
• Increased Customer Coverage by 11% YOY 2023 vs 2022
• Developed, Negotiated and Implemented Strategic Wholesaler Program for increased Penetration.

Responsibilities

• Leading and Rolling Out the Commercial Strategy of the Plant Based Portfolio.
• Presented regular progress reports to executive leadership, highlighting successes and addressing challenges.

Achievements

• Developed and rolled out the In Aisle Point of Sale Communication Strategy and Chiller Planogram across Modern Trade and Key Account. Driving increased SOVI by 15%.
• Co-created Market Toolkit for rollout and implementation across 22 Markets.

Responsibilities

• Responsible for enhancing Nestle Trinidad and Tobago Food and Beverage and Globally Managed Businesses Portfolio Trade footprint in Alternative and Emerging Channels as well as Key Customer Management for leading Convenience Retail Chains.

Achievements

• Achieved 7% and 8% growth with Key Leading Convenience Customers
• Optimized portfolio range of E retailers to increase profitability at the customer and distributor level
• Implemented Picture of Success Category management resulting in increased range and availability of NTTL portfolio.
• Drove Process Improvement at customer level resulting in an improved Route to Market model for Key Convenience Customer generating cost savings through operational efficiencies.

Responsibilities

• Responsible for seven (7) Brands within the Wines and Spirits Division
• Responsible for Development and Execution of Market Specific Marketing activities both Above the Line and Below the Line.
• Responsible for A&P Management, Forecasting and Inventory Monitoring

Achievements

• 14% Growth in Focus Brand in 2018 vs 2017
• Established Promotions Executions Framework resulting in reduced cost and increasing Returns on Investment
• Introduced Picture of Success Strategy into on Trade Promotions to align activations to global practices.

Responsibilities

• Management of Merchandising Supplier
• Management of Picture of Success Implementation in the Off Premise Channel
• Implementation of Brand Strategies within the Off Premise Channel

Achievements

• Created Off Premise Picture of Success Audit form to improve on trade visibility and performance tracking.

Responsibilities

• Provide support to Marketing Manager
• Coordination of all Brand Activities in line with Approved Strategy
• Management of Brand Assets

Achievements

• Revised Brand Advocate Strategy in line with Brand Platforms generating cost savings and increased scope
• Managed Brand A&P Budgets for Both Carib and Carib Light, generating savings of 7% and 18% respectively (2016)
• Managed and Executed ATL and BTL Roll Out of Carib Brand Relaunch (2015)
• Increased one Equity Scores in Approval +5, Closeness +10 , Authority +8 (2014-2016)
• Enhanced Brand Visibility by revising BTL collateral design and copy and designing the Carib DJ Desk as a high impact visibility tool

Responsibilities

• Providing Support to Marketing Department
• Assisting in management of Brand Resources
• Assisting in Coordination and execution of Marketing Activities
• Liaising with Internal and External Agencies and Suppliers

Achievements

• Developed and Executed the Nationwide Real DJ Competition
• as a strategic Brand Project.