Trisha Baksh

Led a cross-functional team to develop and successfully implement marketing campaigns in 2023, resulting in an 8% planned sales growth over the 2023 sales target.

• Led a cross-functional team in planning, organizing and successfully executing marketing strategies, tactics, initiatives and campaigns.
• Brand Management: Experience in developing and maintaining brand identity across various platforms.
• Managed the Brand's budget resulting in a 10% increase in brand awareness through BIT(Brand Image Tracker).
• Innovation: Led a cross-functional team that launched 2 new product innovations, driving a 5% incremental transaction growth.
• Developed and executed pricing strategies that maximized profits while maintaining customer loyalty.
• Successfully led a team that re-launched the CSR platform through the Harvest programme, ESG initiatives and Educational platforms that increased brand affinity by 20%.
• Guiding agencies and creative teams on fulfilling the needs of all public-facing communications.

• Analyze business operations to assess growth areas and potential new business opportunities: Improve, execute, and effectively communicate significant analyses that identify meaningful trends and opportunities across the business.
• Provide strong and timely business analytic decision support to business partners and various organizational stakeholders.
• Develop actionable roadmaps for improving processes, and establish and organize KPIs in line with brand and organization guidelines.
• Drive integration of marketing and sales activities, enhancing coverage activities and producing qualified sales leads.
• Assisted in planning, developing and executing the marketing calendar inclusive of campaigns for all target segments.
• Build content strategy tailored to different social platforms and guide integration of social spaces based on brand goals
• Develop and maintain success metrics to assess the effectiveness of marketing programs, including campaign and content ROI, and make strategic adjustments when needed
• Identify key target market segments and stakeholders for marketing programs
• Implementation of budgetary controls and management of KFC’s A&P budget
• Implemented tools to track ROI on marketing spend.
• Leveraged marketing data to forecast marketing campaign success and sales trends.
• Assisted teams with aligning marketing strategies and objectives based on data-driven insights.
• Identified potential markets and market segments with desired customers and gaps for optimum product demand.
• Tracked communications strategies, advertising campaigns and marketing approaches to measure successes and failures.
• Increased brand exposure by utilizing targeted marketing campaigns.
• Analyzed marketing information and translated it into strategic plans for store operations.
• Evaluated effectiveness of advertising campaigns by tracking results against established goals.
• Management of Project Research and Product testing.
• Manage relationships with vendors, suppliers, advertising and PR firms.
• Event and product launches.

• Aiding in the preparation of management reports
• Managing the Accounts Receivable Department
• Managing the Inventory to reduce carrying costs
• Statutory tax payments for all corporate holdings
• Payroll (weekly, fortnightly and monthly).

• Data entry
• Reconciliation of AP and AR accounts, miscellaneous sales, bank reconciliations
• Inventory analyses
• Implementation of analysis systems for Tobago market.