Vanesta Beepatsingh
# 64 Ravine Road Petit Valley
Summary
I am Ms. Vanesta Beepatsingh, a professional with over sixteen (16) years of experience in Sales and Marketing. I have a strong background in Multi-media sales-related roles. Proficient in media brokerage, sales & marketing, brand promotion, business recovery,. . Skilled in problem-solving and optimizing performance, project execution, advertising campaigns, creative concepts, customer negotiations, team building,. capable of sales training and collaborating effectively with teams. Committed to continuous learning and staying current with industry trends to contribute to organizational success.
Overview
25
25
years of professional experience
Work History
Brand Marketing Consultant
StraightUPTT Consultancy Services
# 64 Ravine Road , Petit Valley
04.2022 - Current
- Maximized ROI from marketing activities by optimizing the use of existing resources.
- Analyze campaign performance and implement changes to optimize results.
- Implement and execute strategies aimed at enhancing brand exposure across diverse marketing channels.
- Explore potential collaborations to extend the reach of the brand's message.
- Guide employees on effective customer communication methods for branding initiatives.
- Provide timely responses and solutions-oriented approaches to ensure excellent client relationships.
- Assist companies in implementing a successful sales and marketing team.
- Lead efforts in gathering and analyzing customer data on demographics, preferences, and buying habits to guide marketing tactics.
- Assist in developing pricing strategies for products or services based on consumer demand analysis.
- Manage budgeting process for advertising campaigns and events.
- Monitor competitor activity and keep abreast of emerging trends within the industry.
- Implement changes based on customer feedback quickly and efficiently.
Account Manager
Guardian Media Limited
St. Vincent Street, Port Of Spain
10.2019 - 03.2022
- Effectively oversaw and nurtured larger accounts within the Direct and Agency sectors.
- Consistently met or exceeded sales quotas
- Crafted compelling creative concepts, devised strategic sales approaches, and prepared media proposals.
- Conducted staff training sessions
- Optimized client communication by facilitating efficient meetings and compiling detailed client reports.
- Engaged in creative problem-solving with others
- Cultivated meaningful internal and external partnerships, reflecting the organization's core values
- Played a crucial role in ensuring the smooth execution of events and outside broadcasts
- Successfully partnered with numerous brands for corporate events and media launches.
Senior Sales Executive
Boom Champion 94.1 / Power 102FM
Abercromby Street, Port Of Spain
01.2017 - 01.2019
- Successfully managed larger accounts for both direct clients and agency partners.
- Met or surpassed sales objectives
- Developed creative concepts, implemented effective sales strategies, and prepared media proposals.
- Streamlined client communication by organizing productive meetings
- Utilized creative thinking skills to collaborate effectively and resolve challenges
- Consistently built and nurtured professional relationships that upheld company core values.
- Assisted with organizing and executing events.
- Managed and coordinated logistics for external broadcasts
- Successfully represented the brand at numerous corporate events and media launches.
Direct Sales Coordinator
Guardian Media Limited
St. Vincent Street, Port Of Spain
01.2013 - 01.2017
- Achieved consistent sales growth and exceeded targets through effective multi-media sales strategies.
- Managed larger accounts efficiently
- Created innovative ideas, implemented successful sales tactics, and formulated persuasive media presentations
- Effectively communicated with clients and conducted meetings
- Collaborated with team members to find innovative solutions for problem-solving
- Established and nurtured strong, value-driven partnerships with colleagues, clients, and vendors.
- Coordinated outside broadcasts
- Brand representation at corporate events and media launches.
Account Executive
Boomchampions 94.1fm & power 102.1fm
Abercromby Street, Port Of Spain
01.2009 - 01.2013
- Achieved efficient management of medium to large accounts.
- Achieving sales target
- Contributed to the implementation of new creative ideas and sales approaches
- Enhanced client communication resulting in increased customer satisfaction.
- Developed impactful media proposals to effectively demonstrate the value of advertising solutions and drive sales.
- Conducted phone conversations and participated in meetings
- Enhanced troubleshooting skills
- Maintained professional internal and external relationships in alignment with company core values
- Assisted in organizing external events and outside broadcasts.
- brand representation at corporate events and media launches.
Account Executive
Radio Trinbago 94.7fm
Park Street, Port Of Spain
01.2008 - 01.2009
- Enhanced customer relationships through proactive account management.
- Demonstrated exceptional ability to meet and exceed sales goals.
- Formulated and executed successful sales plans.
- Streamlined communication with clients
- Developed and presented media proposals resulting in increased revenue
- Engaged in phone conversations and collaborated in team meetings
- Troubleshooting and resolving issues efficiently.
- Maintained professional relationships aligned with the company's core values.
- Expanded proficiency in the field of outside broadcasting through continuous learning and practice.
Account Executive/Technical Supervisor
ITBS "Information Technology & Business Solutions"
St. Ann's Port Of Spain
01.2004 - 01.2006
- Achieved sales targets for computer products and services.
- Demonstrated excellent client communication skills by coordinating and leading meetings.
- Developed and maintained strong connections with customers, ensuring high levels of customer satisfaction.
- Performed administrative duties.
Account Executive/Technical Supervisor
PC Connections Limited
St. James
01.2001 - 01.2004
- Effectively marketed and sold computer products and services
- Managed the operations of the technical department
- Streamlined product inventory and optimized work schedules.
- Managed client communication and meetings efficiently
- Developed and nurtured professional relationships
- Performed administrative tasks.
Account Executive/ Administrative Assistant
Broadcast Productions Limited (Advertising Agency)
St. James
01.2000 - 01.2001
- Provided exceptional customer service by responding promptly to inquiries and resolving issues quickly.
- Managed receptionist duties efficiently
- Contributed to the execution of on-location commercial productions.
- Performed bank duties effectively and efficiently
- Optimized the flow of corporate messaging
- Managed procurement of office supplies and equipment efficiently
Education
Job Experience - Sales and Marketing Education
SITAL College
Tacarigua MOS - Microsoft Office Specialist
Cotton Tree Foundation
St. Ann's Cascade Certificate - Business Management & PC Repair
DVi Institute
Job Training - OSI & Wide Orbit Training
Guardian Media
Port Of Spain Job Training - Business Writing & Success in Sales
Radio Trinbago
Park Street Skills
- Proposal & script writing
- Project execution
- Customer Negotiation
- OSI & Wide Orbit entries
- Brand Promotion
- Advertising Campaigns
- Media Buying
- Product positioning
- Client Relationship Management
- Business Needs Analysis
- Problem-solving abilities
- Marketing/sales Strategies
- Team Collaboration
- Attention to Detail
- Reliability
- Professionalism
- Promotions planning skills
- Computer Proficiency
- Team building
- Cross-Channel Marketing
References
- Mrs. Lisa Guichard, Brand Manager for SLAM 100.5FM & 95.1FM, 760-3821
- Mr. Rennie Ramcharan, Brand Manager Guardian Newspaper, 354-2139
- O Brian Haynes, Managing Director, Synergy TV, 310-2666
- Ms. Gail Ann Perotte, Human Resource Manager – Boomchampions/Power 102fm/Lit 102.3, 475-3251
- Greta Cains, Sales and Content Manager- Isaac 98.1FM , 349-6003
- Mr. Tony Richardson, Managing Director, PC Connections Limited, 397-6228
Affiliations
- Youth Leader At Everlasting Glory Ministries
- ECO Tourism
- Socializing, making new acquaintances
Accomplishments
- Repeatedly awarded Top Account Executive for radio at Guardian Media Limited.
- Awarded one of their Best Account Executive by client...New City Mall
- Met/exceed targets. ($1.2M annually)
Timeline
Brand Marketing Consultant
StraightUPTT Consultancy Services
04.2022 - Current
Account Manager
Guardian Media Limited
10.2019 - 03.2022
Senior Sales Executive
Boom Champion 94.1 / Power 102FM
01.2017 - 01.2019
Direct Sales Coordinator
Guardian Media Limited
01.2013 - 01.2017
Account Executive
Boomchampions 94.1fm & power 102.1fm
01.2009 - 01.2013
Account Executive
Radio Trinbago 94.7fm
01.2008 - 01.2009
Account Executive/Technical Supervisor
ITBS "Information Technology & Business Solutions"
01.2004 - 01.2006
Account Executive/Technical Supervisor
PC Connections Limited
01.2001 - 01.2004
Account Executive/ Administrative Assistant
Broadcast Productions Limited (Advertising Agency)
01.2000 - 01.2001
Job Experience - Sales and Marketing Education
SITAL College
MOS - Microsoft Office Specialist
Cotton Tree Foundation
Certificate - Business Management & PC Repair
DVi Institute
Job Training - OSI & Wide Orbit Training
Guardian Media
Job Training - Business Writing & Success in Sales
Radio Trinbago
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