Viktoria Gill
Port-of-Spain
Summary
Marketing professional with a track record of driving market growth and profitability through strategic approaches. Proven success as a Commercial Development Manager at Nestle Nutrition NCI, brand presence in 19 Caribbean territories. Expertise in market analysis, strategic planning, and customer relationship management.
Overview
12
12
years of professional experience
Work History
Commercial Development Manager- Nestle Nutrition NCI
Nestle Caribbean Inc.
Valsayn
03.2024 - Current
- Applied knowledge of category, channel, and brand to enhance shopper experience in 19 Caribbean territories.
- Developed consumer-centric marketing strategy to implement effective Channel and Customer plans.
- Executed aligned portfolio and brand pricing strategies through comprehensive understanding of trade and marketing investment, resulting in maximized return on investment.
- Played a key role in identifying category growth, opportunities, and initiatives for Integrated Commercial Process (ICP).
- Ensured perfect implementation of the Integrated Commercial Planning (ICP) throughout the year with consistent monthly activities and reviews.
- Collaborated with the team to maintain consistent brand positioning through effective pricing structures and promotional campaigns.
- Define the picture of success for the category in each prioritized channel and enable its implementation, continuous review, and optimization.
Trade Marketing Specialist
Nestle Caribbean Inc.
Valsayn
07.2021 - 03.2024
- Led strategic initiatives for brand building in NCI's Jewel Categories, introduced Nescafe Colombian Blend and Nescafe BOLD in Aruba and Curacao, as well as Maggi Powdered Bouillons in the Dutch Cluster.
- Implemented effective marketing campaigns for the Seeds Categories - Plant Based, Kit Kat, and Nescafe Gold - resulting in increased brand recognition.
- Aligned plans with the ICP strategy, ensuring adherence and maintaining planning discipline by implementing 30-60-90 strategies and routines.
- Developing focused activities that stimulate growth and sustainable profit targets helped to achieve the F&B MC goal in NCI, driving profitability.
- Maintained strong connections with distributors and internal stakeholders.
NCI South Sales Coordinator
Nestle Caribbean Inc.
Valsayn
11.2018 - 07.2021
- Managed the coordination of all NCI product sell sheets, activity grids, and product pricing by working closely with the Sales Manager, BDMs, and TMMs.
- Ensured seamless collaboration between TMMs, CMs, and rest of the team for successful execution of Innovation & Renovation projects.
- Managed preparation of purchase orders and goods receipts for customers.
- Prepared monthly reports on sales activities, revenue, expenses, and other key metrics.
Marketing Assistant – TT Dairy and Juices
Nestle Caribbean Inc.
Valsayn
06.2018 - 11.2018
- Preparation of all Purchase Requisitions, Purchase Orders, and Goods Receipts for Consumer Marketing Managers across four categories.
- Developed and maintained relationships with key stakeholders in the industry.
Retail Banking Associate
RBC ROYAL BANK LTD
01.2014 - 01.2018
- Respond to clients throughout Trinidad and Tobago, met quarterly/yearly sales targets by executing strategies to increase the adoption of credit facilities and digital channels among clients.
- Assisted customers with retail banking services, such as opening accounts and making deposits and withdrawals.
- Provided customer service by answering questions about products, services, and policies.
- Ensured compliance with all applicable laws and regulations pertaining to banking operations.
- Specialized in highly complex banking transactions, demonstrating exceptional speed, accuracy, and operational soundness.
- Spearheaded continuous improvement efforts and supported business development goals by introducing streamlined initiatives via the Contact Centre Connect site.
Associate Registrar
Caribbean College of the Bible International
01.2013 - 01.2014
- Streamlined student registration and enrollment protocols, making certain that program requirements were satisfied.
- Specialized in evaluating the authenticity of university transcripts globally.
Education
Master of Arts - International Marketing
University of The West Indies - Arthur Lok Jack Global School of Business
St. Augustine12.2019
Bachelor of Arts - International Business Management
Anglia Ruskin University (U.K.)
12.2013
Skills
- Innovation management
- Financial Acumen
- Customer Engagement
- Stakeholder Management
- Team development strategies
- Business Analysis
- Analytical mindset
- Relationship Building
- Excellent Communication
Volunteerandleadership
Christ-Like Youth Ministry, Youth Leader, 5 years and 3 months, Over 150 young people are impacted.
Affiliations
Christ- Like Youth Ministry – Youth Leader
Currently, I serve as the youth leader of Christ-like Youth Ministry, a community dedicated to guiding young people on their journey of faith and obedience to Jesus Christ. Over the past 6 years, I have had the privilege of impacting the lives of over 100 young individuals in this role. Through this voluntary service, I have discovered and nurtured my passion for working with young people, witnessing the profound impact our efforts have had on many lives. I have observed the transformation and growth in their life choices, career paths, and faith, reaffirming the significance of our work.
Timeline
Commercial Development Manager- Nestle Nutrition NCI
Nestle Caribbean Inc.
03.2024 - Current
Trade Marketing Specialist
Nestle Caribbean Inc.
07.2021 - 03.2024
NCI South Sales Coordinator
Nestle Caribbean Inc.
11.2018 - 07.2021
Marketing Assistant – TT Dairy and Juices
Nestle Caribbean Inc.
06.2018 - 11.2018
Retail Banking Associate
RBC ROYAL BANK LTD
01.2014 - 01.2018
Associate Registrar
Caribbean College of the Bible International
01.2013 - 01.2014
Master of Arts - International Marketing
University of The West Indies - Arthur Lok Jack Global School of Business
Bachelor of Arts - International Business Management
Anglia Ruskin University (U.K.)
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